Manual reporting is out. Automated campaign intelligence is in.
That’s the key takeaway from LiveScore’s recent partnership with ADvendio, the Salesforce-native ad management platform that’s rapidly gaining traction among media businesses seeking smarter, faster advertising workflows.
Aqfer, a leading provider of enterprise-grade marketing data solutions, has announced a strategic integration with MadConnect, a data connection automation engine tailored for the AdTech and MarTech industries. This partnership tackles the pressing challenge of seamless and privacy-safe data interoperability across various marketing and advertising platforms in today’s privacy-first ecosystem.
AdSkate, a creative analytics platform leveraging AI for smarter advertising, has introduced a new suite of pre-campaign tools: Audience Analysis and Persona Insights. These innovations allow marketers to test creative concepts against real-world segments before spending on media—offering precision targeting without infringing on data privacy.
