#CTVAds Archives - AdTechEdge

PrimeAudience Teams With Index Exchange to Push AI-Powered, Privacy-First Targeting Upstream

BusinessWire2 months ago2 months ago05 mins

The battle over audience targeting in a cookieless future is heating up. PrimeAudience, a global custom audience provider, has struck a partnership with Index Exchange, one of the world’s largest independent SSPs, to bring more efficient, privacy-conscious media buying to the supply side.

Yospace Sets Ad Insertion Record at Women’s EURO 2025

Yospace Shatters Ad Insertion Records at UEFA Women’s EURO 2025

AdTechEdge3 months ago3 months ago05 mins

The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.