XR, a leading platform for managing advertising operations, has announced a direct API integration with Amazon Ads’ DSP, giving marketers the ability to run high-performance video campaigns across Amazon’s premium inventory with unprecedented speed and scale. The integration opens access to Amazon DSP’s massive audience, which reaches over 300 million monthly ad-supported viewers in the…
DeepIntent, a leading healthcare advertising platform, has launched its HealthFirst™ FAST (Free Ad-Supported Streaming TV) Package, providing performance-driven access to verified healthcare audiences across top streaming publishers like LG Ad Solutions and Pluto TV.
Trailblazing Sports Group, a consultancy and marketplace for high-performing brand partnerships in women’s sports, has launched Trailblazing Moments, a new CTV inventory solution designed to help brands align with the biggest moments in women’s sports.
American Standard—the name synonymous with reliable bathroom fixtures—is stepping into the spotlight with its first-ever national TV campaign for shower remodels. Backed by parent company LIXIL and creative partner Marketing Architects, the campaign aims to redefine how consumers think about home renovation, one shower at a time.
Magnite, the world’s largest independent sell-side ad platform, has entered a strategic partnership with Dentsu EMEA to supercharge video advertising performance and innovation across the region. The alliance underscores a shared vision: ushering in the “Algorithmic Era” of advertising, where automation, data interoperability, and outcome-driven planning become standard—not aspiration
Nonprofit ad tech firm AdGood just leveled up its leadership, announcing a powerhouse board of directors drawn from the upper ranks of ad tech, streaming, and media. The move signals an aggressive push to expand its mission: making premium Connected TV (CTV) advertising accessible and affordable for nonprofits.
In the high-stakes world of CTV and OTT advertising, trust is currency—and nothing erodes that faster than invalid traffic (IVT). Engage Media TV, a rising player in the programmatic ad space, just took a bold step toward restoring that trust by eliminating 11% of hidden IVT in less than 30 days. Their not-so-secret weapon? Anura, a real-time ad fraud detection platform built for transparency and speed.
Innovid, the independent ad tech player known for streamlining creative delivery and performance tracking, is turning up the volume on connected TV (CTV). The platform now officially supports LinkedIn’s Connected TV Ads, giving advertisers a new way to activate LinkedIn CTV campaigns directly through Innovid’s Social Ads Manager.
