LG Ad Solutions Partners with Databricks to Streamline CTV Data Access
LG Ad Solutions, a global leader in Connected TV (CTV) advertising, is taking aim at one of the industry’s persistent bottlenecks: data access. The company announced a strategic partnership with Databricks to deliver its Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the U.S., making large-scale CTV datasets easier and faster to use.