Taboola has partnered with LG Ad Solutions to launch Performance Enhancer, a solution bridging the gap between premium TV exposure and measurable digital outcomes. The move enables advertisers to directly connect the broad reach of CTV campaigns with tangible, trackable results across digital channels.
Leading data, cloud, and AI company Further announced that Chirag Deshpande, Head of Industry, will speak at Advertising Week 2025 in New York City on October 6. Deshpande joins a panel alongside Adobe and PMG to explore how data, services, and media intersect to drive successful collaborations in advertising.
Taboola (Nasdaq: TBLA), a global leader in performance advertising, has announced the launch of Predictive Audiences, a groundbreaking enhancement to its Realize performance marketing platform. This innovation is designed to help advertisers uncover and convert untapped high-value audiences while maintaining efficiency and scaling their campaigns beyond traditional Search and Social.
MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.
