The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
In a strategic move to streamline and supercharge programmatic advertising, InMobi Advertising has launched the InMobi Buyer Hub—a self-service platform designed to empower every type of media buyer with precision, transparency, and real-time control over programmatic campaigns.
In a strategic move to strengthen data-driven advertising and enhance personalization across the retail media ecosystem, LiveRamp (NYSE: RAMP) has partnered with Walgreens Advertising Group (WAG) to power its clean room solution. This collaboration allows Walgreens, which boasts over 101 million myWalgreens loyalty members, to activate and scale its first-party data capabilities with greater speed, transparency, and precision—ushering in a new era of performance-based retail media.
Unity, a leader in game and interactive content development, has launched Audience Hub, a federated and privacy-first solution aimed at delivering high-intent, curated audiences to brand marketers. Integrating Unity’s own ad ecosystem insights with trusted third-party data sources—notably Experian—Audience Hub is designed to redefine performance-driven advertising across mobile, web, and Connected TV (CTV).
Clinch, a leader in AI-powered omnichannel advertising technology, has expanded its capabilities by integrating Amazon Sponsored Ads into its platform. Building on its existing certification with Amazon DSP, this integration allows advertisers to streamline creative management and campaign execution across both Sponsored Ads and programmatic campaigns—all from a single, centralized platform known as Flight Control.
Simpli.fi, the Advertising Success Platform known for its programmatic advertising and workflow software, has announced a major leadership transition. Cali Tran will assume the role of Chief Executive Officer on June 16, 2025, while founder Frost Prioleau transitions to the role of Executive Chairman. This well-orchestrated succession is part of Simpli.fi’s strategic growth plan aimed at ensuring sustained innovation and market leadership.
In a landmark move redefining the creative potential of CTV, TripleLift, the world’s leading Creative SSP, has partnered with DIRECTV Advertising to launch programmatic Pause Ads—an Emmy Award-winning format now accessible through major DSPs using standard VAST tags and Deal IDs.
EDO, the TV outcomes company, has integrated its Convergent TV measurement solution into The Trade Desk, marking a milestone in programmatic advertising. This partnership brings investment-grade outcomes data directly into the workflow of marketers using The Trade Desk — empowering brands to measure, optimize, and act on their convergent TV investments with greater intelligence and speed.
The Trade Desk, a global advertising technology powerhouse, has announced the launch of Deal Desk, a groundbreaking addition to its Kokai platform. Designed to elevate the performance and transparency of digital advertising deals, Deal Desk empowers advertisers and publishers to gain real-time insight into campaign delivery, quality, and value—ultimately revolutionizing how one-to-one and upfront digital deals are executed.
In the rapidly evolving landscape of sports, betting, and media, understanding the true impact of advertising across fragmented viewing sources is paramount. Genius Sports, a leading data, technology, and broadcast partner that powers the global sports ecosystem, has announced a strategic partnership with TV measurement company, iSpot. This collaboration will equip Genius Sports clients with iSpot’s advanced Outcomes and Unified Measurement solutions, providing an unprecedented ability to understand deduplicated audiences and the real return on investment (ROI) of their media strategies on consumer action. This article will explore the significance of this partnership for the AdTech industry, the enhanced measurement capabilities it brings to sports advertising, and how it will empower brands to optimize their investments in the dynamic world of sports fan engagement.
