ProgrammaticAdvertising Archives - Page 5 of 7

Seedtag Launches Neuro-Contextual Advertising for Deeper Insights

PR Newswire5 months ago5 months ago07 mins

The advertising technology (AdTech) landscape is in constant evolution, with companies striving to create more effective and engaging ways to connect brands with consumers. Today, Seedtag, a leader in contextual advertising, announced a significant leap forward with the unveiling of neuro-contextual advertising. This innovative approach combines the power of artificial intelligence (AI) with principles of neuroscience, allowing Seedtag’s proprietary AI, Liz, to interpret deeper signals such as interest, emotion, and intent. These insights are then translated into high-performing campaigns across premium Connected TV (CTV), video, and the open web. This article will explore how neuro-contextual advertising transcends traditional targeting methods, its foundational neuroscience principles, and the role of Agentic AI in empowering modern marketers to achieve superior results in the dynamic AdTech environment.

Torstar and MediaTonik Partner for Bilingual Programmatic Reach

GlobeNews Wire5 months ago5 months ago03 mins

As advertisers increasingly seek to engage both English and French-speaking audiences across Canada, a newly announced partnership between Torstar Corporation and MediaTonik creates a unified, bilingual programmatic media solution. This collaboration offers convenience, reach, and premium inventory—all under one strategic roof.

Solving Programmatic Advertising’s challenges with Smart Curation

AdTechEdge5 months ago5 months ago08 mins

Solving Programmatic Advertising’s challenges with Smart Curation

Xnurta Unveils AI Reporting Agent to Accelerate Speed-to-Insight for Amazon Ads

AdTech Edge5 months ago5 months ago04 mins

Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.

AdLib Media and Octane11 Integrate to Revolutionize B2B Programmatic Advertising

PRWeb5 months ago5 months ago02 mins

AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.

Mood Media Appoints David Simon as EVP to Accelerate In-Store Programmatic Advertising

PR Newswire5 months ago5 months ago03 mins

Mood Media, a global leader in experiential media solutions, announced the appointment of David Simon as Executive Vice President (EVP) of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). Simon’s leadership will focus on integrating retail media capabilities and accelerating programmatic buying across Mood Media’s extensive in-store advertising network.

AdPlayer.Pro Q1 2025: New Features Boost Video Ad Engagement by 7%

PRWeb5 months ago5 months ago03 mins

AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.

Cadent Launches Advanced Supply Category Targeting for Advertisers

PR Newswire5 months ago5 months ago04 mins

Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.

The Trade Desk Unveils OpenSincera to Advance Transparency in AdTech

BusinessWire6 months ago6 months ago04 mins

Global advertising technology leader The Trade Desk has launched OpenSincera, a groundbreaking application aimed at enhancing transparency and efficiency across the digital advertising ecosystem. Built on the foundation of data from Sincera—acquired earlier this year by The Trade Desk—OpenSincera is now freely available to all participants in the ad tech industry, including competitors, advertisers, and publishers.

Redfin Selects Magnite as Preferred SSP to Power Data-Driven Real Estate Advertising

GlobeNews Wire6 months ago6 months ago02 mins

Redfin, the technology-driven real estate brokerage, has chosen Magnite, the largest independent sell-side platform (SSP), as its preferred partner to power data-driven advertising deals. This partnership enables advertisers to reach exclusive real estate audiences during critical moments in the home-buying journey through advanced programmatic technology.