Roqad Acquires Zeotap-Data to Boost Privacy-Safe Audience Targeting Across DSPs
Roqad, Europe’s largest identity aggregator and data onboarding partner, has acquired Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed sum. The move combines Roqad’s identity graphs and onboarding expertise with Zeotap-Data’s scale and trading platform integrations, enabling advertisers to expand privacy-safe, personalized targeting