LG Ad Solutions, the advertising technology division of LG Electronics, has officially launched operations in Australia, appointing media veteran Alex Blundell Jones as its Commercial Director. Based in Sydney, Blundell Jones will spearhead regional growth, leveraging LG’s first-party data and advanced CTV capabilities in one of the world’s most media-savvy markets.
Day three of the Cannes Lions International Festival of Creativity saw the winners revealed of the Creative Data Lions, Direct Lions, Media Lions, PR Lions, and Social & Creator Lions.
Every May, brands flood the media with tributes to veterans during National Military Appreciation Month. However, most campaigns fail to break through the overwhelming noise of daily advertisements. In a market where consumers see up to 10,000 ads daily, generic and repetitive messaging gets lost. Today’s consumers demand more than symbolic gestures—they seek brands with…
The future of advertising is digital, marked by explosive growth in the global digital advertising market. Valued at $734.24 billion in 2024, it is forecasted to reach $843.48 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.9%. Growth factors include rising advertising spend, expanding e-commerce, widespread smartphone adoption, and surging social media engagement.
