Press Release Archives

Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will oversee agency and retail media efforts, focusing on expanding strategic partnerships, driving revenue, and advancing integration across an increasingly connected media and commerce landscape. Creative…

Cif Turns Meme Into Debt Relief Campaign

Unilever’s Cif turns an internet joke into a real way to clean up credit

AdTechEdge4 weeks ago4 weeks ago07 mins

São Paulo, March 23, 2026 – After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over 100 surfaces, Cif Miracle Clean is now going beyond household messes to help clean people’s…

Meet The People Launches MTP Intelligence AI

Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce

AdTechEdge2 months ago2 months ago09 mins

NEW YORK— February 19, 2026 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and other marketing disciplines into a single integrated technology environment. Built exclusively for MTP clients across the agency group’s…

Adwave’s Big Game Breakthrough for Small Biz

Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses

AdTech Edge2 months ago2 months ago04 mins

FREDERICK, MD, February 4, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a practical, affordable way. One Adwave customer will receive a national advertisement during the professional football championship broadcast on February 14, 2027, turning the most-watched TV…

Azerion Integrates GDR Data into Hawk DSP - ADTechEdge

Azerion integrates GDR’s data into Hawk DSP, expanding privacy-first geo-demographic targeting across Europe

Vinay Phadnis3 months ago3 months ago07 mins

Amsterdam: 27 January 2026 – Azerion, a leading European digital advertising platform, announces the integration of Global Data Resources (GDR) into its Hawk DSP, strengthening its audience targeting capabilities with one of the industry’s most advanced geo-demographic datasets. This partnership enables Azerion and its Hawk DSP clients to directly access and activate GDR’s rich audience…

VIOOH Expands DOOH Reach Across Germany - ADTechEdge

VIOOH expands German market DOOH advertising access with new ISM Intelligent Signage for Media partnership

Vinay Phadnis3 months ago3 months ago06 mins

26 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s extensive gas station network. The partnership delivers access to 784 strategically positioned 75” to 85” digital screens generating…

Broadsign Announces Acquisition of Place Exchange

AdTechEdge4 months ago4 months ago010 mins

MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering…

Freestar’s Intelligence Suite helps The Associated Press boost efficiency and unlock new revenue streams.

AdTech Edge5 months ago5 months ago03 mins

Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.

Samsung Ads and AdGood Partner to Empower Nonprofits with Donated CTV Inventory

GlobeNews Wire5 months ago5 months ago05 mins

LOS ANGELES, Nov. 06, 2025 (GLOBE NEWSWIRE) — Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, today announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.

Aditude Appoints Anthony Gonsalves as First Chief Revenue Officer

AdTech Edge8 months ago8 months ago04 mins

NEW YORK, Aug. 18, 2025 (GLOBE NEWSWIRE) — Aditude, a leading technology company, today announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where he served as Senior Vice President of Global Business Development, bringing extensive experience in driving strategic partnerships and revenue growth across the digital media landscape