Minute Media is rebranding as Minute as the company marks its 15th anniversary, pairing the corporate identity change with a broader positioning around sports content, publishing technology, data and advertising infrastructure. Founded in Israel in 2011 as a digital publisher focused on global football, the company now operates three owned-and-operated sports media brands—The Players’ Tribune,…
OpenX has appointed Matt Sattel as its new Chief Executive Officer, marking a pivotal leadership transition for one of the largest independent supply-side platforms in ad tech.
Digital marketing has helped numerous businesses across the globe to increase their reach and make more sales without needing extensive physical presence. As the world becomes increasingly tech-driven, marketing and advertising technologies are also combining to bring better experiences to customers and unlock rapid growth through personalization. Traditionally, MarTech was responsible for retaining existing customers…
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