By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
Kroll Bond Rating Agency (KBRA) has released its first set of ratings for a new tranche of asset‑backed securities issued by Adams Outdoor Advertising Limited Partnership. The Series 2026‑1 notes—split into Class A‑2, Class B and Class C senior secured tranches—receive preliminary ratings that reflect the agency’s assessment of the underlying collateral and the existing credit enhancements built into…
The latest Harris Poll, commissioned by Madison Logic and released on July 6, 2026, paints a clear picture of where B2B advertising is heading. Out of 313 senior decision‑makers across marketing, advertising, communications and social media, a decisive majority say the era of “creative‑first” campaigns is giving way to strategies that can be measured in real time. The…
Lamar Advertising announces its Q2 2026 earnings release for Aug 6, 2026, with a conference call at 8 a.m. CT and a webcast replay through Aug 13. Lamar Advertising Company (NASDAQ: LAMR) confirmed that its second‑quarter financials, covering the period ending June 30, 2026, will be released before the market opens on Thursday, August 6, 2026. The company will follow the filing with…
The Interactive Advertising Bureau (IAB) has officially become a founding partner of the first‑ever Jupiter Festival Miami, a new conference that aims to unite senior executives from media, entertainment, sports and advertising under one roof. The partnership was announced on July 6, 2026, alongside the festival’s confirmation that it will run from October 6‑9, 2026 in Miami. Jupiter Festival,…
Los Angeles and McLean, Va., July 7 2026 – In a move that reflects the growing importance of generative‑AI answer platforms, independent agency The Pollack Group announced a partnership with Brandi AI, the provider of enterprise‑grade brand‑intelligence and Generative Engine Optimization (GEO) tools. The collaboration will embed Brandi AI’s analytics into TPG’s client workflows, giving brands a way to monitor and improve how…
AI‑driven image, video and audio tools now bundle into a single platform, offering SMBs a streamlined alternative to fragmented creative software. Small‑business marketers have long juggled a patchwork of subscription services to produce the visuals, videos and audio that fuel modern campaigns. On July 7, 2026, CapCut announced that its expanding AI toolkit has been singled out…
The marketing effort built around Minesto’s underwater tidal‑energy kites—dubbed the “Faroe Islands Space Program”—has captured the top honor at this year’s Cannes Lions International Festival of Creativity. The Grand Prix, awarded on July 7 2026, recognises the campaign as the most outstanding B2B creative work worldwide. According to the agency’s release, the initiative has already amassed more…
A family is watching live sports on a smart TV. In between intervals, while one member scans a QR code on their mobile from an advertisement, another searches on their mobile while a third watches their content. In a single session, they become a measurable marketing channel rather than a broadcast medium. The next phase is being driven by Programmatic Video Advertising….
Multiply Media Group (MMG), the UAE‑based out‑of‑home (OOH) specialist owned by 2PointZero Group PJSC, announced today that it will operate a new digital OOH platform in the Kingdom of Saudi Arabia. The venture, branded BackLite KSA, is being rolled out through a joint effort with Cenomi Centers – the country’s leading owner, operator and developer…
Pat Mercuri’s recent presentation underscores a shift toward measurable, audience‑centric mail strategies as mortgage lenders grapple with tighter margins and heightened competition. The mortgage‑lending sector is seeing a renewed emphasis on direct‑mail tactics that are backed by robust data and rigorous testing, according to Pat Mercuri, founder and president of Managed Direct Response. Speaking at a recent…
