How In-Store Media Is Transforming Retail Advertising
1. The HOKA campaign combining onsite and in-store media delivered a 13 percent lift in…
IAB Targets Creator Ad Measurement Gaps With New Industry Initiative
advertising: the lack of consistent measurement standards, transparent commercial practices, and operational frameworks for managing brand partnerships across platforms. The trade organization has launched its Trusted Creator Brand Deal Initiative, supported by a new research report, The Creator Economy’s Next Chapter. The initiative aims to establish shared industry practices for creator-brand transactions, with measurement standardization…
NHTSA and Ad Council Use PSAs to Target Buzzed Driving
The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council have launched a new wave of public service advertisements aimed at discouraging alcohol-impaired driving among young adults. The campaign uses a short-film-style creative approach to show how driving after drinking can put everyday plans, relationships, and future opportunities at risk….
Impact Uses Multichannel Advertising to Fight Human Trafficking
Impact Consulting Enterprises has supported a regional advertising campaign designed to raise awareness of human trafficking during the 2026 FIFA World Cup, using digital advertising, streaming audio, social media, and digital out-of-home (DOOH) placements to reach audiences across northern New Jersey and the greater New York metropolitan area. The strategic communications and marketing firm worked…
Netflix Leads US SVOD Rankings as HBO Max Moves to No. 6
Netflix has retained its position as the largest subscription streaming service in the United States, while HBO Max has moved ahead of Paramount+ in the latest rankings from research firm Parks Associates. The findings highlight an increasingly competitive streaming market where subscription growth, advertising monetization, content investment, and customer retention are becoming closely connected business…
Gracenote and Magnite Expand Content-Based CTV Ad Curation
Gracenote and Magnite are expanding their collaboration to bring content-level intelligence into connected TV (CTV) advertising deal creation, giving advertisers more precise ways to select streaming inventory based on the programming appearing on screen. The expanded partnership combines Gracenote’s content identification and metadata capabilities with Magnite’s programmatic supply infrastructure. Through Magnite’s SpringServe platform, advertisers can…
Audience Town Combines Homebuyer Targeting and Ad Campaigns
Audience Town has launched its Advertising Suite, bringing audience discovery, advertising activation, and campaign performance reporting into a single platform designed for home builders and their marketing agencies. The launch expands the company’s offering beyond identifying prospective homebuyers visiting builder websites to targeting potential home movers before they begin actively shopping for a property. The…
EX.CO Adds AI Analyst to Automate Publisher Revenue Reporting
Digital publishers are increasingly looking to artificial intelligence to reduce the operational workload associated with advertising revenue management. EX.CO is taking that approach into its reporting infrastructure with the launch of an AI analyst that allows publishers and media owners to retrieve and analyze performance data using natural-language queries. The new capability is integrated into…
818 Tequila Launches ‘Nothing Extra’ Campaign Across CTV and OOH
818 Tequila has launched “Nothing Extra,” its largest advertising campaign to date, combining ingredient transparency with an integrated media strategy spanning connected TV (CTV), social media, YouTube, out-of-home (OOH) advertising and retail media channels. The campaign, developed with creative agency Nice + Frank and produced by OBB’s branded content studio OBB Bolded, features founder Kendall…
WEBTOON Advertising Revenue Grows as Q3 Sales Decline 4%
WEBTOON Entertainment reported third-quarter 2026 revenue of $362.8 million, down 4% year over year, as lower paid-content and intellectual property (IP) adaptation revenue offset growth in advertising. The global digital storytelling company said advertising continued to contribute to its business, while its fourth-quarter outlook points to a potential return to revenue growth. For the quarter…
WM Technology Reports Q3 Decline as Weedmaps Prepares Sponsored Ads Launch
WM Technology, the company behind the Weedmaps cannabis marketplace and business software platform, reported declining third-quarter 2026 revenue and profitability as financial pressure across cannabis retail markets weighed on customer spending. The company is preparing to launch a new sponsored advertising product for cannabis brands, seeking to create another revenue opportunity while increasing investment in…
