The Empire Strykers are using a digital fan engagement platform to build persistent audience profiles and provide sponsors with more detailed information about fan interactions, following a technology activation at the club’s El Clashico match at Toyota Arena on November 8. The initiative, delivered through DataCurve’s FanZone and Ask Strykers products, connects stadium-based fan engagement…

DataAtScale has released an analysis of more than 4.15 million TikTok and Instagram creators, finding that creators with previous sponsorship activity tend to generate stronger audience responses than non-sponsored creators with comparable follower counts. The findings point to a potential new consideration for influencer marketing teams: a creator’s history of working with brands may offer…

FreeCast has signed a partnership agreement with ROKiT Flix to expand the streaming entertainment options available through the ROKiT-branded platform, introducing a complementary marketplace powered by FreeCast’s Platform-as-a-Service (PaaS) technology. The planned offering will combine free streaming television channels, on-demand content, and optional premium subscriptions, creating additional distribution and monetization opportunities while keeping ROKiT Flix’s…

Medeo, the AI video platform developed by One2X, is expanding its services for creative agencies and enterprise customers, combining white-label video generation software with professional, human-led production services. The offering targets businesses seeking to use AI in commercial video production while retaining greater control over creative direction, brand identity, and final production quality. The expansion…

Space42 has introduced an advertising-funded public Wi-Fi service in South Africa, combining satellite broadband connectivity with video advertising to provide free internet access at participating partner locations. The model gives users 20 minutes of connectivity after viewing a 30-second video advertisement, with the option to repeat the process to continue accessing the service. The UAE-based…

advertising: the lack of consistent measurement standards, transparent commercial practices, and operational frameworks for managing brand partnerships across platforms. The trade organization has launched its Trusted Creator Brand Deal Initiative, supported by a new research report, The Creator Economy’s Next Chapter. The initiative aims to establish shared industry practices for creator-brand transactions, with measurement standardization…

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council have launched a new wave of public service advertisements aimed at discouraging alcohol-impaired driving among young adults. The campaign uses a short-film-style creative approach to show how driving after drinking can put everyday plans, relationships, and future opportunities at risk….

Impact Consulting Enterprises has supported a regional advertising campaign designed to raise awareness of human trafficking during the 2026 FIFA World Cup, using digital advertising, streaming audio, social media, and digital out-of-home (DOOH) placements to reach audiences across northern New Jersey and the greater New York metropolitan area. The strategic communications and marketing firm worked…