LG Electronics is deepening its smart TV platform strategy in the Gulf with a new webOS integration for stc tv, giving viewers in Saudi Arabia, Kuwait and Bahrain direct access to the regional streaming service from the LG Smart TV home screen. The partnership reflects a broader shift in connected TV toward content discovery, personalization…

As brands reassess whether paid media is best managed by agencies, freelancers or internal teams, Unicorn Marketers is arguing that the more important question is who actually operates the campaigns. Its new 2026 buyer’s guide puts individual media-buying expertise, account attention and broader growth capabilities at the center of the decision. Choosing who should run…

Mobvista is strengthening its push into global mobile advertising and programmatic media with the appointment of advertising industry veteran Greg Castro as Head of Global Partnerships. The move comes as mobile app businesses increasingly consolidate user acquisition, monetization, analytics and media buying into broader technology platforms. Mobile advertising platforms are increasingly competing to become more…

Programmatic advertising is becoming increasingly fragmented across connected TV, mobile apps and the open web, making supply quality harder for advertisers to evaluate consistently. Pixalate’s Q1 2023 Seller Trust Indexes provide a comparative view of programmatic sellers across those environments, ranking companies according to factors associated with supply-chain quality and integrity. The programmatic advertising ecosystem…

As privacy changes make audience-level targeting harder to scale, publishers and advertisers are looking for alternatives to relying on individual user profiles. Flipboard is taking a contextual approach with Interest Collectives, a new advertising product that groups publisher inventory around shared interests such as travel, technology and finance. Flipboard is expanding its advertising model beyond…

As advertisers look beyond saturated markets for new sources of growth, Huawei is positioning its Petal Ads mobile advertising ecosystem as a route into China’s large digital audience. At DMEXCO 2023, the company showcased advertising solutions focused on international customer acquisition, first-party data and access to high-value mobile users. Huawei used DMEXCO 2023 to put…

Mobile advertisers are facing a more fragmented creative economy, where the format that delivers efficient installs on Android may perform very differently on iOS. Liftoff’s sixth annual Mobile Ad Creative Index highlights those differences across gaming, e-commerce, finance and entertainment, drawing on more than 602 billion impressions and 144 million installs to examine how ad…

Digital advertising has a supply-chain problem that advertisers increasingly cannot ignore: every impression can carry a measurable carbon cost. Digital Turbine is partnering with Scope3 to bring carbon-emissions data directly into mobile advertising decisions, allowing brands and agencies to steer campaigns toward lower-emission inventory while maintaining access to mobile audiences. Digital Turbine, a mobile advertising…