Serviceplan Group, Europe’s largest independent agency network, announced a strategic partnership with Luma AI that will embed generative AI capabilities into its global creative workflow. The collaboration, unveiled on Feb. 20, 2026, positions Serviceplan as the first of the world’s biggest agency groups to standardize AI for creative work at scale, a move that could reshape how…
Sprout Social (Nasdaq: SPT) announced that it has been honored in G2’s 2026 Best Software Awards for the tenth straight year. The company appears in six distinct categories, ranging from overall software products to niche mid‑market solutions, underscoring its continued relevance in a market where social‑media management tools are rapidly evolving. G2’s awards: a peer‑driven barometer G2’s…
The product‑experience management platform Salsify announced a substantial uptick in AI‑driven workflow automation for its enterprise customers during 2025, alongside financial results that cleared the coveted “Rule of 40” benchmark for SaaS firms. The company said customers automated more than 768 million tasks, a 50 percent increase from the prior year, and pushed over 5 billion product listings to…
The ad‑tech landscape took another step toward solving the long‑standing fragmentation of audience data on February 19, 2026, when Canela Media announced a strategic partnership with data‑connectivity leader LiveRamp. The collaboration gives marketers a single, durable identifier—LiveRamp’s RampID—to reach Canela’s proprietary audience of more than 30 million U.S. Hispanics across connected‑TV (CTV) platforms and beyond. A data bridge…
Omnicom Group Inc. (NYSE: OMC) announced on February 18, 2026 that its board has approved a capital‑allocation plan to repurchase up to five billion dollars of its common stock. The initiative includes a $2.5 billion accelerated share‑repurchase (ASR) transaction that will be settled in two stages, with the first tranche of shares expected on February 20, 2026 and final settlement projected…
Executive Channel Network (ECN) announced today the rollout of ECN Luxe, a new place‑based Digital Out‑of‑Home (DOOH) solution aimed squarely at luxury brands that want to reach Europe’s most affluent professional audiences. The service is built around a simple premise – “luxury chooses its place” – and places full‑motion, high‑definition creative in the foyers and lift…
The latest State of Home Services Marketing Report, released by Scorpion on February 19, 2026, paints a stark picture of a market in transition. Drawing on responses from 2,000 U.S. homeowners and 944 industry leaders across HVAC, plumbing, electrical, lawn, pest‑control and roofing sectors, the study highlights a widening gap between consumer expectations and the capabilities of…
The IAB Technology Laboratory announced on February 19, 2026 that it is seeking public feedback on a draft specification called the Live Event Ad Playbook (LEAP) Forecasting API. The draft, positioned as the second phase of the LEAP initiative, proposes a uniform way for broadcasters, rights holders, and other content owners to expose upcoming live‑event metadata—such as…
NEW YORK— February 19, 2026 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and other marketing disciplines into a single integrated technology environment. Built exclusively for MTP clients across the agency group’s…
Each February, the country turns pink. Landmarks glow, national campaigns launch, and stories of survival and resilience fill television screens and social feeds. The scale of support is both inspiring and necessary, reminding millions that they are not alone in the fight against cancer. Yet beyond the national spotlight, something quieter is happening. In hospital…
Serviceplan Group, Europe’s largest independent agency network, announced a strategic partnership with Luma AI that will embed generative AI capabilities into its global creative workflow. The collaboration, unveiled on Feb. 20, 2026, positions Serviceplan as the first of the world’s biggest agency groups to standardize AI for creative work at scale, a move that could reshape how…
Sprout Social (Nasdaq: SPT) announced that it has been honored in G2’s 2026 Best Software Awards for the tenth straight year. The company appears in six distinct categories, ranging from overall software products to niche mid‑market solutions, underscoring its continued relevance in a market where social‑media management tools are rapidly evolving. G2’s awards: a peer‑driven barometer G2’s…
The product‑experience management platform Salsify announced a substantial uptick in AI‑driven workflow automation for its enterprise customers during 2025, alongside financial results that cleared the coveted “Rule of 40” benchmark for SaaS firms. The company said customers automated more than 768 million tasks, a 50 percent increase from the prior year, and pushed over 5 billion product listings to…
The ad‑tech landscape took another step toward solving the long‑standing fragmentation of audience data on February 19, 2026, when Canela Media announced a strategic partnership with data‑connectivity leader LiveRamp. The collaboration gives marketers a single, durable identifier—LiveRamp’s RampID—to reach Canela’s proprietary audience of more than 30 million U.S. Hispanics across connected‑TV (CTV) platforms and beyond. A data bridge…
Omnicom Group Inc. (NYSE: OMC) announced on February 18, 2026 that its board has approved a capital‑allocation plan to repurchase up to five billion dollars of its common stock. The initiative includes a $2.5 billion accelerated share‑repurchase (ASR) transaction that will be settled in two stages, with the first tranche of shares expected on February 20, 2026 and final settlement projected…
Executive Channel Network (ECN) announced today the rollout of ECN Luxe, a new place‑based Digital Out‑of‑Home (DOOH) solution aimed squarely at luxury brands that want to reach Europe’s most affluent professional audiences. The service is built around a simple premise – “luxury chooses its place” – and places full‑motion, high‑definition creative in the foyers and lift…
The latest State of Home Services Marketing Report, released by Scorpion on February 19, 2026, paints a stark picture of a market in transition. Drawing on responses from 2,000 U.S. homeowners and 944 industry leaders across HVAC, plumbing, electrical, lawn, pest‑control and roofing sectors, the study highlights a widening gap between consumer expectations and the capabilities of…
The IAB Technology Laboratory announced on February 19, 2026 that it is seeking public feedback on a draft specification called the Live Event Ad Playbook (LEAP) Forecasting API. The draft, positioned as the second phase of the LEAP initiative, proposes a uniform way for broadcasters, rights holders, and other content owners to expose upcoming live‑event metadata—such as…
NEW YORK— February 19, 2026 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and other marketing disciplines into a single integrated technology environment. Built exclusively for MTP clients across the agency group’s…
Each February, the country turns pink. Landmarks glow, national campaigns launch, and stories of survival and resilience fill television screens and social feeds. The scale of support is both inspiring and necessary, reminding millions that they are not alone in the fight against cancer. Yet beyond the national spotlight, something quieter is happening. In hospital…
