AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Xelta Launches AI Creative Operating System to Unify Content Generation and Production
Generative AI has made it easier to produce individual images, videos and audio clips, but professional creative work still often requires moving projects between multiple specialized tools. Xelta, the generative AI platform from MatchBest Group, is attempting to close that gap with an AI Creative Operating System that combines generation, editing, storytelling, localization, advertising and…
Sound.me Reaches 3 Million Creators as Music Marketing Moves Toward UGC
Short-form video has become a critical discovery layer for music, and Sound.me is betting that the next stage of music advertising will be driven less by conventional media buys and more by creator-made content. The UGC marketing platform says its network has reached 3 million registered creators across 61 countries, generating more than 1.5 million…
Star Appoints Thomas Biedermann to Lead Global Media and Advertising Strategy
Star is expanding its media and advertising technology business as brands rethink how data, MarTech infrastructure, agencies and AI fit together. The global technology consultancy has appointed Thomas Biedermann as Global Head of Media & Advertising, with a mandate to strengthen agency relationships while expanding services aimed directly at enterprise brands. Biedermann brings more than…
Veloz Partners With Profound to Turn AI Search Visibility Into B2B Pipeline
The search box is no longer the only place where B2B buyers begin evaluating software. ChatGPT, Claude, Gemini and Perplexity are increasingly becoming research interfaces, giving buyers synthesized recommendations rather than simply lists of links. Veloz, an AI-native Answer Engine Optimization (AEO) agency, is responding by making Profound its core visibility infrastructure for helping brands…
Streamplay Launches White-Label OTT Platform With AI Discovery and Interactive Advertising
Streaming operators are facing a familiar problem with an increasingly complicated technology stack: viewers have more content than ever, but finding something to watch can be harder as libraries, live channels and services multiply. Streamplay, a MatchBest Group platform, is taking aim at that fragmentation with a new B2B white-label OTT platform that combines content…
KHOONTA Uses Times Square Billboard to Extend Global Film Marketing Campaign
A Times Square billboard has become the latest stop in the international promotional campaign for KHOONTA, an award-winning Indian feature film that is using high-impact out-of-home media to bring its regional story to a global audience. The film’s second official poster was displayed on a Times Square billboard on August 9, adding New York to…
FouAnalytics Launches Publisher Tools to Prove Human Ad Traffic and Fight IVT Claims
For publishers, proving that an advertising impression came from a real person is becoming almost as important as delivering the impression itself. FouAnalytics is responding with a new publisher-focused suite that combines human-traffic analytics, invalid-traffic detection, viewability and brand-safety reporting with a mechanism designed to prevent ads from being served to detectable bots and AI…
Moloco Launches Agency Partner Program to Expand AI-Powered Performance Advertising
As advertisers spread budgets across mobile apps, connected TV and other digital channels, agencies are increasingly becoming the operational layer between brands and advertising platforms. Moloco is leaning into that role with a new agency partnership program designed to expand adoption of its AI-powered performance advertising technology and strengthen collaboration with agencies worldwide. Moloco has…
Omneky Brings ChatGPT Advertising Into Its Omnichannel AI Campaign Platform
Advertising is moving beyond search results, social feeds and publisher websites as consumers increasingly use conversational AI to research products and make purchasing decisions. Omneky is positioning itself at the center of that shift, adding ChatGPT advertising to its self-service campaign platform alongside Meta, Google, LinkedIn, TikTok and Reddit. Omneky, an autonomous AI growth platform…
Perfogro Study Finds Attribution Windows Can Distort Ad Performance and Shift Media Budgets
Digital advertising platforms have made it easier to track conversions across search, social, programmatic and connected TV. But a new 21-month study from Perfogro Ltd suggests that the settings used to assign those conversions can materially change how advertisers perceive channel performance — and where they decide to spend their next dollar. Perfogro Ltd has…
