A brand is gearing up for a new marketing campaign. Previously the entire process of campaign creation, advertising, reporting, and media planning required time. Currently, brands can come up with ideas by using AI, write ad copies, automate targeting of their audiences, and monitor their campaigns. This brings up the question: Can AI take care of everything that needs to be done, and thus, make brands no…
Rick Lance Studio says authenticity is redefining the voice‑over market, announcing a strategic shift toward natural, human‑centered audio that it believes will reshape how brands communicate across ad‑tech ecosystems. The announcement At a keynote in Thompson’s Station, Tennessee, Rick Lance, founder of Rick Lance Studio, unveiled a new positioning statement that places “authenticity” at the core of voice‑over production. The…
Slick Engine Positions Podcast Ads as Core Pillar of Multi‑Channel Digital Campaigns – In a detailed briefing released on May 8, 2026, Tulsa‑based Slick Engine, a digital fulfillment agency, outlined how podcast and streaming‑audio inventory is being woven into broader advertising strategies that already span paid search, social, display, and connected‑TV advertising. Podcast ads move from…
Lamar Advertising CEO to Speak at J.P. Morgan 2026 Global Tech, Media & Communications Conference – Lamar Advertising Company (NASDAQ:LAMR) announced that its chief executive, Sean Reilly, will join a live Q&A session at the J.P. Morgan 2026 Global Technology, Media and Communications Conference on May 18, 2026. The appearance positions the out‑of‑home (OOH) giant at the crossroads of programmatic…
StreamTV Show 2026 announced on May 7 that its upcoming Market Floor will feature 20 × 20‑foot and larger brand environments, turning the Gaylord Rockies Resort & Convention Center in Denver into a live laboratory for CTV, programmatic advertising and data‑driven advertising technologies. Scale Meets Immersion Questex’s flagship event is expanding beyond a traditional expo. Google, LG and Verizon (V) will each…
Clear Channel Outdoor and AI‑driven creative analytics firm Super Optimal announced a new measurement framework that ties creative quality directly to out‑of‑home (OOH) advertising performance, a development that could reshape how brands allocate media spend across the rapidly expanding OOH landscape. What the partnership delivers The joint study, based on 27 RADARProof investigations conducted with Kantar,…
The Advertising Specialty Institute (ASI) unveiled its 2026 Global Advertising Impressions Study on May 8, revealing that promotional products generate more brand impressions per dollar than television or digital media. The research, based on responses from nearly 5,000 consumers across North America and Europe, positions logo‑branded merchandise as a cost‑efficient cornerstone for enterprise marketing teams. The…
Amazon Ads UnBoxed 2026, the company’s flagship event held in Shenzhen on May 9, 2026, showcased a suite of AI‑driven upgrades that promise to reshape how brands buy, create, and measure digital advertising across the Amazon ecosystem and beyond. New AI‑Powered Capabilities The conference introduced four major product groups: advanced audience targeting, AI‑assisted creative production, intelligent campaign management, and…
AI Adoption Splits Advertising Strategies Across Mature and Emerging Markets, Yeahmobi Reports – A new analysis from Yeahmobi, citing Microsoft’s 2025 Global AI Adoption Report, reveals that AI usage has climbed to 16.3% worldwide, reshaping how brands approach programmatic buying, CTV/OTT placements, and data‑driven creative across divergent market segments. Divergent AI Adoption Paths The Microsoft…
Outreach Announces Integration with ServiceNow to Accelerate Revenue Execution Across the Entire Revenue Cycle, promising tighter AI‑driven workflow automation for go‑to‑market teams. Outreach, the agentic AI platform that powers revenue teams, unveiled a native, bidirectional sync with ServiceNow’s Customer Relationship Management (CRM) solution at Knowledge 2026. The integration embeds Outreach’s sales‑orchestration capabilities directly inside ServiceNow’s CRM,…
A brand is gearing up for a new marketing campaign. Previously the entire process of campaign creation, advertising, reporting, and media planning required time. Currently, brands can come up with ideas by using AI, write ad copies, automate targeting of their audiences, and monitor their campaigns. This brings up the question: Can AI take care of everything that needs to be done, and thus, make brands no…
Rick Lance Studio says authenticity is redefining the voice‑over market, announcing a strategic shift toward natural, human‑centered audio that it believes will reshape how brands communicate across ad‑tech ecosystems. The announcement At a keynote in Thompson’s Station, Tennessee, Rick Lance, founder of Rick Lance Studio, unveiled a new positioning statement that places “authenticity” at the core of voice‑over production. The…
Slick Engine Positions Podcast Ads as Core Pillar of Multi‑Channel Digital Campaigns – In a detailed briefing released on May 8, 2026, Tulsa‑based Slick Engine, a digital fulfillment agency, outlined how podcast and streaming‑audio inventory is being woven into broader advertising strategies that already span paid search, social, display, and connected‑TV advertising. Podcast ads move from…
Lamar Advertising CEO to Speak at J.P. Morgan 2026 Global Tech, Media & Communications Conference – Lamar Advertising Company (NASDAQ:LAMR) announced that its chief executive, Sean Reilly, will join a live Q&A session at the J.P. Morgan 2026 Global Technology, Media and Communications Conference on May 18, 2026. The appearance positions the out‑of‑home (OOH) giant at the crossroads of programmatic…
StreamTV Show 2026 announced on May 7 that its upcoming Market Floor will feature 20 × 20‑foot and larger brand environments, turning the Gaylord Rockies Resort & Convention Center in Denver into a live laboratory for CTV, programmatic advertising and data‑driven advertising technologies. Scale Meets Immersion Questex’s flagship event is expanding beyond a traditional expo. Google, LG and Verizon (V) will each…
Clear Channel Outdoor and AI‑driven creative analytics firm Super Optimal announced a new measurement framework that ties creative quality directly to out‑of‑home (OOH) advertising performance, a development that could reshape how brands allocate media spend across the rapidly expanding OOH landscape. What the partnership delivers The joint study, based on 27 RADARProof investigations conducted with Kantar,…
The Advertising Specialty Institute (ASI) unveiled its 2026 Global Advertising Impressions Study on May 8, revealing that promotional products generate more brand impressions per dollar than television or digital media. The research, based on responses from nearly 5,000 consumers across North America and Europe, positions logo‑branded merchandise as a cost‑efficient cornerstone for enterprise marketing teams. The…
Amazon Ads UnBoxed 2026, the company’s flagship event held in Shenzhen on May 9, 2026, showcased a suite of AI‑driven upgrades that promise to reshape how brands buy, create, and measure digital advertising across the Amazon ecosystem and beyond. New AI‑Powered Capabilities The conference introduced four major product groups: advanced audience targeting, AI‑assisted creative production, intelligent campaign management, and…
AI Adoption Splits Advertising Strategies Across Mature and Emerging Markets, Yeahmobi Reports – A new analysis from Yeahmobi, citing Microsoft’s 2025 Global AI Adoption Report, reveals that AI usage has climbed to 16.3% worldwide, reshaping how brands approach programmatic buying, CTV/OTT placements, and data‑driven creative across divergent market segments. Divergent AI Adoption Paths The Microsoft…
Outreach Announces Integration with ServiceNow to Accelerate Revenue Execution Across the Entire Revenue Cycle, promising tighter AI‑driven workflow automation for go‑to‑market teams. Outreach, the agentic AI platform that powers revenue teams, unveiled a native, bidirectional sync with ServiceNow’s Customer Relationship Management (CRM) solution at Knowledge 2026. The integration embeds Outreach’s sales‑orchestration capabilities directly inside ServiceNow’s CRM,…
