By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
Grand View Research forecasts $2 trillion global digital advertising market by 2033, spotlighting AI‑driven budget reallocation. The new study, titled Global Digital Advertising Market – Expanding through Resource Re‑allocation, projects the market to swell from $567.9 billion in 2025 to $2.06 trillion by 2033, a 17.6% compound annual growth rate (CAGR). Beyond the headline numbers, the research underscores…
Multilocal‑Aristotle Partnership Brings Audience‑Led Programmatic Advertising to Political Campaigns – In a joint announcement on July 9, 2026, Multilocal, the curation‑intelligence platform behind programmatic advertising, teamed up with Aristotle, a data‑solutions leader for political, donor and advocacy organizations, to launch a turnkey solution that lets campaigns plan, launch and optimise digital ads across: What the partnership delivers…
Ansira Partners, Inc. announced today the release of The Channel Marketer’s Guide to AI Search, a new resource hub that equips brands and their local partners with strategies, tools, and best‑practice checklists for AI search optimization in an increasingly generative‑search‑first landscape. What the guide delivers The 30‑page guide consolidates educational content, performance metrics, and actionable…
IAB and IAB Tech Lab Release Redefining Media Types Standard for Digital Video, a joint framework that aims to bring uniform definitions to the fragmented world of online video advertising. The Interactive Advertising Bureau (IAB) announced on July 9 that its new Redefining Media Types (RMT) Standard is now open for public comment through August 8. Developed with IAB Tech Lab,…
Emplifi Named Gartner Magic Quadrant Leader, Pushes Autonomous CX Forward – The New York‑based provider of an autonomous customer‑experience (CX) platform has secured a Leader position in Gartner’s 2026 Magic Quadrant for Social Media Management and Listening, signaling a decisive shift toward AI‑driven, unified marketing, commerce, and service solutions for enterprise brands. What Emplifi Announced In…
Bensussen Deutsch & Associates (BDA) announced today that it has become an official licensee for Epic Games’ Fortnite, a deal brokered through IMG Licensing that will enable the merch‑focused agency to design, produce and distribute physical products tied to the world‑building game across sports venues, retail channels and digital storefronts. The Deal in Detail The partnership gives BDA the rights…
Multiply launches 10 Minute ABM, an AI‑driven platform that automates account‑based advertising at scale, promising to turn weeks of manual work into a ten‑minute workflow for B2B marketers. What the platform does The new service lets marketers upload a list of target accounts, define messaging pillars, and let Multiply’s AI generate account‑specific ad creative, launch campaigns, and…
Mindgruve Named Microsoft Advertising’s Global Emerging Partner of the Year Microsoft’s partner ecosystem just got a new marquee name. At the July 9 Microsoft Advertising Partner Celebration, San Diego‑based Mindgruve was honored with both the Global Emerging Partner of the Year award and a Product Champion Award for its work on closed‑loop measurement with Canter…
tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand…
Brilliant, a full‑funnel marketing and public‑relations agency for consumer lifestyle brands, has been named to the 2026 Global Influencer Marketing Awards (GIMA26) shortlist in two highly competitive categories: Best Retail &eCommerce Influencer Strategy and Most Effective Campaign for ROI. The recognition underscores the firm’s data‑centric approach, which blends AI‑powered analytics with creator‑focused execution to deliver…
