AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
TyrAds Opens Barcelona Office to Expand Mobile AdTech
As mobile user acquisition becomes more competitive and expensive, app marketers are looking for advertising models that can improve engagement without relying exclusively on conventional paid acquisition. TyrAds is expanding its European footprint with a new Barcelona office, adding operational leadership and aiming to scale its rewards-based mobile advertising platform across the region. The European…
LG Expands AI TV Strategy With Personalized 2026 Lineup
Television manufacturers are increasingly treating the TV as an AI-powered computing platform rather than a passive display. At IFA 2026 in Berlin, LG Electronics is showcasing its 2026 AI TV lineup, built around the α11 AI Processor Gen3 and a collection of personalized features designed to recommend content, troubleshoot settings and adapt the viewing experience…
Pipeline360 Expands Ads360 With CTV for B2B Advertising
B2B advertising is moving beyond the familiar combination of LinkedIn, display and retargeting, as marketers look for ways to influence buying groups before they actively enter the market. Pipeline360 is expanding its managed Ads360 advertising platform with connected TV (CTV), streaming video, paid social, account-based advertising and site-level intent signals, aiming to connect upper-funnel awareness…
UNIC Plans Web3-Powered Short-Drama OTT Platform for Q4 2026
UNIC Group is moving into short-form streaming with plans for a mobile-first OTT platform built around vertical dramas, creator participation and blockchain-enabled payments. Targeted for Q4 2026, the proposed service would connect short-form entertainment with the company’s broader Web3 ecosystem, including potential subscriptions and creator incentives using the UNIC Token. The short-drama boom is pushing…
DoubleVerify Study Finds News Ads Can Cut Media Costs
Advertisers have spent years treating premium news environments as a brand-safety question. A new DoubleVerify analysis suggests the conversation may need to shift toward performance. The media verification company found that campaigns running across participating professional news publishers delivered impressions, clicks and viewable inventory at lower costs than campaigns running across other digital environments. The…
DAZN Acquires EverPass to Build Global Commercial Sports Ad Platform
DAZN is expanding deeper into the U.S. sports advertising market with an agreement to acquire EverPass Media, bringing a specialized commercial sports distribution platform into its global streaming business. The deal will give DAZN technology, rights and venue relationships spanning bars, restaurants, hotels and other commercial locations, while turning EverPass into the foundation of the…
HBCU GO Expands Free Streaming Lineup With 2026 Football Season
Allen Media Group’s HBCU GO is entering its fifth football season with a broader mix of live sports, original programming, podcasts and cultural storytelling. The free-streaming platform is expanding its 2026 schedule to 13 weeks of HBCU football while adding a new sports podcast, a P&G-backed docuseries and programming honoring longtime HBCU broadcaster Charlie Neal….
KNOREX Faces NYSE American Listing Compliance Deficiency
KNOREX, an AI-driven cross-channel advertising technology company, has been notified by the NYSE American that it does not currently meet certain continued listing standards tied to stockholders’ equity and recent net losses. The notice does not immediately remove KNOREX from the exchange, but the company now has to present a remediation plan and work toward…
Reyna Launches Creator-Led Media Platform for Latina Audiences
The traditional radio station is increasingly becoming something larger than a frequency on the dial. Reyna, a new creator-led multimedia platform built around Latina audiences, is launching with a mobile app, streaming presence and an FM radio station in Los Angeles, creating a single media ecosystem that connects audio, video, podcasts, social content and creator…
Ascendant Network Brings Retail Media Buyers and Networks Together for 2027 Upfront
Retail media has become one of the most important growth areas in digital advertising, but its rapid expansion has created another problem: fragmentation. Hundreds of retail, commerce, financial and delivery platforms now offer advertisers proprietary audiences, data signals and measurement products, making annual media planning increasingly complex. Ascendant Network is attempting to address that problem…
