The Trade Desk Teams with Pacvue and Skai to Unify Programmatic and Retail Media, launching a joint integration that lets advertisers launch, automate, and measure campaigns across The Trade Desk’s demand‑side platform (DSP) and the retail‑media‑focused suites of Pacvue and Skai. What the partnership delivers The three companies announced a technical bridge that embeds The…
Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers — the streaming platform announced today that NBCUniversal’s Peacock Premium Plus tier is now available directly through Roku’s Premium Subscription storefront in the United States. Roku expands its Premium Subscription portfolio Roku (NASDAQ: ROKU) has turned its subscription hub into a one‑stop shop for premium…
4imprint ® announced that its “One by One” grant initiative handed out in‑kind promotional‑product grants to nearly 1,400 charitable organizations across the United States and Canada during the first quarter of 2026, marking the program’s fastest‑growing quarter to date. How the “One by One” Technology Works At its core, the program relies on an automation platform…
Sundial Media & Technology Group and Culture Hive Media announced a strategic partnership that introduces a real‑time Cultural Relevance Score (CRS™) — a data‑driven layer designed to make cultural relevance a measurable, actionable signal inside programmatic advertising ecosystems. What the partnership delivers The collaboration merges Sundial’s first‑party audience data, built from decades of community‑level engagement,…
Eva Live launches Eva Brain, an autonomous AI marketing agent that promises to replace traditional campaign teams by handling end‑to‑end digital digital ad spend on platforms such as Google, Meta, TikTok, Taboola and Outbrain. A New Breed of Marketing Automation The San Vegas‑based firm announced the debut of Eva Brain, a self‑operating system that creates, launches, optimizes, and…
The native‑search pioneer announced a beta program that places cost‑per‑click (CPC) ads inside AI‑driven chat experiences, beginning with Opera AI, Dupe and Sezzle. The move marks the first commercial rollout of a CPC‑based ad model inside generative‑AI conversations, a space previously dominated by impression‑only experiments. A new ad unit for AI‑powered conversations The AI Discover Beta…
IAB Tech Lab Introduced Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency, a move that could reshape how advertisers buy and sell live‑stream inventory across CTV, OTT, and traditional broadcast channels. The IAB Technology Laboratory announced a set of new OpenRTB attributes that let sellers flag whether an impression comes from a live broadcast,…
Rakuten & impact.com launch affiliate alliance — the two firms announced a strategic partnership that fuses Rakuten Advertising’s global network and consumer‑backed rewards platform with impact.com’s SaaS‑driven partnership management technology, promising a more data‑rich, automated affiliate ecosystem for enterprise marketers. What the partnership entails The alliance combines three core assets: Rakuten Advertising’s extensive publisher relationships, managed‑service expertise,…
28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital…
Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate In‑Game Advertising, marking a strategic move to scale its rewarded‑experience platform amid a surge in privacy‑first, opt‑in media. Monetizr, a SaaS provider that embeds interactive, rewarded experiences directly inside mobile games, announced the appointment of Michelle Suttle as its new Chief Growth Officer (CGO)….
The Trade Desk Teams with Pacvue and Skai to Unify Programmatic and Retail Media, launching a joint integration that lets advertisers launch, automate, and measure campaigns across The Trade Desk’s demand‑side platform (DSP) and the retail‑media‑focused suites of Pacvue and Skai. What the partnership delivers The three companies announced a technical bridge that embeds The…
Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers — the streaming platform announced today that NBCUniversal’s Peacock Premium Plus tier is now available directly through Roku’s Premium Subscription storefront in the United States. Roku expands its Premium Subscription portfolio Roku (NASDAQ: ROKU) has turned its subscription hub into a one‑stop shop for premium…
4imprint ® announced that its “One by One” grant initiative handed out in‑kind promotional‑product grants to nearly 1,400 charitable organizations across the United States and Canada during the first quarter of 2026, marking the program’s fastest‑growing quarter to date. How the “One by One” Technology Works At its core, the program relies on an automation platform…
Sundial Media & Technology Group and Culture Hive Media announced a strategic partnership that introduces a real‑time Cultural Relevance Score (CRS™) — a data‑driven layer designed to make cultural relevance a measurable, actionable signal inside programmatic advertising ecosystems. What the partnership delivers The collaboration merges Sundial’s first‑party audience data, built from decades of community‑level engagement,…
Eva Live launches Eva Brain, an autonomous AI marketing agent that promises to replace traditional campaign teams by handling end‑to‑end digital digital ad spend on platforms such as Google, Meta, TikTok, Taboola and Outbrain. A New Breed of Marketing Automation The San Vegas‑based firm announced the debut of Eva Brain, a self‑operating system that creates, launches, optimizes, and…
The native‑search pioneer announced a beta program that places cost‑per‑click (CPC) ads inside AI‑driven chat experiences, beginning with Opera AI, Dupe and Sezzle. The move marks the first commercial rollout of a CPC‑based ad model inside generative‑AI conversations, a space previously dominated by impression‑only experiments. A new ad unit for AI‑powered conversations The AI Discover Beta…
IAB Tech Lab Introduced Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency, a move that could reshape how advertisers buy and sell live‑stream inventory across CTV, OTT, and traditional broadcast channels. The IAB Technology Laboratory announced a set of new OpenRTB attributes that let sellers flag whether an impression comes from a live broadcast,…
Rakuten & impact.com launch affiliate alliance — the two firms announced a strategic partnership that fuses Rakuten Advertising’s global network and consumer‑backed rewards platform with impact.com’s SaaS‑driven partnership management technology, promising a more data‑rich, automated affiliate ecosystem for enterprise marketers. What the partnership entails The alliance combines three core assets: Rakuten Advertising’s extensive publisher relationships, managed‑service expertise,…
28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital…
Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate In‑Game Advertising, marking a strategic move to scale its rewarded‑experience platform amid a surge in privacy‑first, opt‑in media. Monetizr, a SaaS provider that embeds interactive, rewarded experiences directly inside mobile games, announced the appointment of Michelle Suttle as its new Chief Growth Officer (CGO)….
