In an industry where capital allocation often follows the drumbeat of quarterly earnings calls and product demos, live sessions at investor conferences provide a more nuanced forum for dialogue. For a company like Viant, whose value proposition hinges on sophisticated AI‑driven platform that automate media buying across the open internet, the ability to field questions…
KNOREX Ltd. (NYSE American: KNRX) unveiled the results of a high‑stakes automotive media effort that ran throughout the Black Friday shopping weekend—a period traditionally marked by soaring ad costs and fierce competition for consumer attention. Leveraging its AI platform, the company reported that a national digital awareness campaign was able to generate more than 54,000 tracked…
MediaCo Holding Inc., the publicly traded media‑technology group listed on Nasdaq under the ticker MDIA, disclosed its official U.S. Spanish‑language broadcast and streaming plan for the 2026 season of COMBATE GLOBAL. The schedule, which will be carried on EstrellaTV, promises a consistent weekly slot for mixed‑martial‑arts (MMA) fans who prefer Spanish commentary, and it aligns…
eTail West has become a barometer for retail‑media innovation. The event draws senior marketers, agency leaders, and technology vendors who are looking to future‑proof their media strategies. By securing a speaking slot and a sponsor presence, Shirofune signals that it believes its approach is ready for mainstream adoption among U.S. advertisers and agencies. From ROAS…
A&W Restaurants has tapped Chicago‑based NOVUS Media to take charge of its media planning and buying across both digital and traditional channels in the United States. The partnership, announced on February 23, 2026, arrives as the fast‑food chain accelerates a comprehensive modernization program that blends its century‑plus heritage with a fresh, quick‑service experience. NOVUS, an independent agency…
PromotEdge, a performance‑driven digital marketing and branding firm that just entered its eleventh year, announced the debut of a new global platform—PromotEdgeDigital—alongside the opening of physical offices in Austin, Texas, and a location in Canada. The move is intended to give the agency a foothold on both sides of the U.S.–Canada border, making it easier…
GameSquare Holdings, Inc. (NASDAQ: GAME) disclosed on February 20, 2026 that it has signed an asset purchase agreement with BENlabs to acquire TubeBuddy, the AI‑driven suite of tools that helps YouTube creators optimize content and grow audiences. The deal, which closes later this year, is being paid for with 5 million shares of newly created Series A‑2 Preferred Stock issued…
McKinsey, the Durham‑based creative agency with a 57‑year track record, revealed on Feb. 23, 2026 that it is rolling out a dedicated consumer public‑relations practice. The unit will be headed by Jae Siercks, who previously served as senior vice president at Weber Shandwick. The move signals McKinsey’s intent to offer clients a more cohesive mix of paid, owned and…
KNOREX Ltd. (NYSE American: KNRX), a vendor of AI‑enhanced programmatic advertising solutions, announced the rollout of a new Ads Application Programming Interface (API) built expressly for “agentic” artificial intelligence. The service is positioned as a common‑layer infrastructure that lets AI agents interact with multiple ad platforms through a single, standards‑based interface, rather than a patchwork of…
National CineMedia, Inc. (NASDAQ: NCMI), the managing member of National CineMedia, LLC—the operator of the United States’ most extensive cinema‑screen advertising network—has confirmed that it will publish its fourth‑quarter and full‑year 2025 financial results after the close of markets on Thursday, February 26, 2026. The company will follow the release with a conference call scheduled for 5:00 p.m. Eastern Time, during…
In an industry where capital allocation often follows the drumbeat of quarterly earnings calls and product demos, live sessions at investor conferences provide a more nuanced forum for dialogue. For a company like Viant, whose value proposition hinges on sophisticated AI‑driven platform that automate media buying across the open internet, the ability to field questions…
KNOREX Ltd. (NYSE American: KNRX) unveiled the results of a high‑stakes automotive media effort that ran throughout the Black Friday shopping weekend—a period traditionally marked by soaring ad costs and fierce competition for consumer attention. Leveraging its AI platform, the company reported that a national digital awareness campaign was able to generate more than 54,000 tracked…
MediaCo Holding Inc., the publicly traded media‑technology group listed on Nasdaq under the ticker MDIA, disclosed its official U.S. Spanish‑language broadcast and streaming plan for the 2026 season of COMBATE GLOBAL. The schedule, which will be carried on EstrellaTV, promises a consistent weekly slot for mixed‑martial‑arts (MMA) fans who prefer Spanish commentary, and it aligns…
eTail West has become a barometer for retail‑media innovation. The event draws senior marketers, agency leaders, and technology vendors who are looking to future‑proof their media strategies. By securing a speaking slot and a sponsor presence, Shirofune signals that it believes its approach is ready for mainstream adoption among U.S. advertisers and agencies. From ROAS…
A&W Restaurants has tapped Chicago‑based NOVUS Media to take charge of its media planning and buying across both digital and traditional channels in the United States. The partnership, announced on February 23, 2026, arrives as the fast‑food chain accelerates a comprehensive modernization program that blends its century‑plus heritage with a fresh, quick‑service experience. NOVUS, an independent agency…
PromotEdge, a performance‑driven digital marketing and branding firm that just entered its eleventh year, announced the debut of a new global platform—PromotEdgeDigital—alongside the opening of physical offices in Austin, Texas, and a location in Canada. The move is intended to give the agency a foothold on both sides of the U.S.–Canada border, making it easier…
GameSquare Holdings, Inc. (NASDAQ: GAME) disclosed on February 20, 2026 that it has signed an asset purchase agreement with BENlabs to acquire TubeBuddy, the AI‑driven suite of tools that helps YouTube creators optimize content and grow audiences. The deal, which closes later this year, is being paid for with 5 million shares of newly created Series A‑2 Preferred Stock issued…
McKinsey, the Durham‑based creative agency with a 57‑year track record, revealed on Feb. 23, 2026 that it is rolling out a dedicated consumer public‑relations practice. The unit will be headed by Jae Siercks, who previously served as senior vice president at Weber Shandwick. The move signals McKinsey’s intent to offer clients a more cohesive mix of paid, owned and…
KNOREX Ltd. (NYSE American: KNRX), a vendor of AI‑enhanced programmatic advertising solutions, announced the rollout of a new Ads Application Programming Interface (API) built expressly for “agentic” artificial intelligence. The service is positioned as a common‑layer infrastructure that lets AI agents interact with multiple ad platforms through a single, standards‑based interface, rather than a patchwork of…
National CineMedia, Inc. (NASDAQ: NCMI), the managing member of National CineMedia, LLC—the operator of the United States’ most extensive cinema‑screen advertising network—has confirmed that it will publish its fourth‑quarter and full‑year 2025 financial results after the close of markets on Thursday, February 26, 2026. The company will follow the release with a conference call scheduled for 5:00 p.m. Eastern Time, during…
