FreeCast launches multi‑city CTV & OOH advertising campaign

FreeCast Unveils Multi‑City Advertising Campaign Powered by New to the Street’s CTV & OOH Network

June 1, 2026

FreeCast Launches Multi‑City Advertising Campaign Through Agreement with New to the Street, marking the streaming platform’s first large‑scale push into outdoor and connected‑TV media to broaden brand awareness and showcase its suite of streaming‑as‑a‑service tools. FreeCast’s new campaign goes beyond the screen The California‑based digital streaming company announced a coordinated rollout of video billboards, taxi‑top displays, and CTV…

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Mobvista Q1 2026 Revenue Up 32% on AI AdTech

Mobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic Platform

June 1, 2026

Mobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic Platform. The Hong Kong‑listed adtech firm (1860.HK) announced a 32.2% year‑over‑year increase in revenue to $581.3 million, driven largely by its programmatic solution, Mintegral. The results underscore how machine‑learning‑driven bidding and real‑time optimization are reshaping the economics of digital advertising for enterprise marketers. Strong Top‑Line Growth Mobvista’s quarterly earnings…

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Adstra Secures Third Great Place To Work Certification

Adstra Earns Third Consecutive Great Place to Work Certification, Signaling a Mature AdTech Talent Strategy

June 1, 2026

Adstra, the data‑and‑identity platform that powers many of today’s programmatic buying engines, announced on May 29 2026 that it has been certified by Great Place to Work® for the third year in a row. The independent certification, which is based entirely on employee feedback, shows that 89 % of Adstra staff rate the company as a great place to work—well above…

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StreamTV Show 2026 Highlights AI‑Driven AdTech

StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming

June 1, 2026

StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming. Questex’s annual StreamTV Show is set to convene the who’s‑who of programmatic advertising, CTV, OTT and data‑driven media buying on June 16‑19 in Denver, spotlighting the technology that’s reshaping kids‑and‑family entertainment and live‑sports monetization. The four‑day conference arrives at a moment when advertisers are scrambling to…

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Vault Wins Privacy Innovation Award

Vault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement Platform

June 1, 2026

Vault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement Platform – The San Francisco‑based data‑clean‑room startup announced Thursday that it captured the top honor at the 2026 Convergent TV Awards, beating heavyweight contenders LiveRamp and The Trade Desk. The win underscores a growing demand for privacy‑enhanced, full‑funnel measurement tools that can operate across the fragmented CTV…

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Jason Shaffer Group Wins 7th Clutch Top‑SEO Award

Jason Shaffer Group Secures Seventh Straight Clutch Top‑SEO Award, Signals AI‑Driven Search Shift

June 1, 2026

Jason Shaffer Group (JSG) has been named a Clutch “Top SEO Company” for the seventh consecutive year, a milestone that underscores the firm’s pivot toward AI‑powered search optimization—often called AI SEO or Generative Engine Optimization (GEO). The Tampa‑based agency says the honor validates a strategy that blends senior‑level talent, flat‑fee pricing and a no‑contract model with a focus…

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HilltopAds Smart CPM Launch Boosts Automated Bidding

HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech

June 1, 2026

HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech – the London‑based ad network announced a new automated bidding model on May 29, 2026 that promises to lower cost‑per‑thousand impressions (CPM) while giving advertisers granular budget controls. What’s New HilltopAds introduced Smart CPM, an algorithmic bidding engine built into its Popunder inventory. Unlike traditional fixed‑price CPM…

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Petal Ads Full‑Scenario Smart Tourism Platform Launch

Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026

June 1, 2026

Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026 — Huawei’s latest offering for the culture and tourism sector debuted at the three‑day ITB China exhibition in Shanghai, showcasing a suite of HarmonyOS‑powered tools that promise to reshape how destinations acquire, engage, and retain travelers across the entire journey. Full‑Scenario Smart Culture and Tourism…

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Programmatic Healthcare Ads Expand Into EHRs

DeepIntent Partners with Lane4.io to Launch a New Programmatic Path to Point-of-Care Inventory

May 29, 2026

NEW YORK, May 28, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and health media advertising. The partnership benefits marketers by expanding programmatic access to point-of-care (POC) media that is optimized through a dedicated, purpose-built SSP….

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Tuesdays with Trailblazers ft. Dave Ethrrington, VP of Revenue, broadsign

May 29, 2026

In this episode of AdTech Edge – Tuesdays with Trailblazers, we sit down with Dave Etherington, VP of Revenue and Partnerships, US at Broadsign to break down the future of DOOH advertising, programmatic media, performance measurement, and the rapid evolution of modern advertising. About Dave Etherington About Broadsign About Siddesh Shetty More About Dave: https://www.linkedin.com/in/daveetherington/…

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