How AI Agents Could Reshape Privacy-Preserving Advertising Data Collaboration
1. Where do you see the biggest barriers to allowing AI agents to work across…
Fraud Blocker Launches AI Engine to Detect Sophisticated Ad Fraud
Fraud Blocker has launched an AI-powered fraud detection engine designed to identify sophisticated invalid traffic (SIVT) that can evade conventional click-fraud filters. The platform uses large language models (LLMs) alongside network-wide traffic intelligence to help advertisers detect suspicious clicks, investigate potentially fraudulent activity and protect paid advertising budgets. The company says its new engine detects…
Adsterra Rolls Out AI Ad Engine to Boost Publisher Revenue
Adsterra is expanding its use of predictive machine learning in advertising delivery with its proprietary Ad Intelligence Engine, a system designed to match advertising impressions with campaigns based on predicted performance. The company says the technology can improve publisher monetization and campaign efficiency by evaluating signals such as user behavior, device characteristics, geographic patterns and…
Erdem Hospital Wins Awards for Real-Time World Cup CTV Ads
Erdem Hospital has won two awards at Türkiye’s 16th GIGI Awards for a data-driven advertising campaign that used live football match events to tailor Connected TV (CTV) advertisements during the 2026 FIFA World Cup. The hospital’s “Emotion Targeting” campaign received recognition in the Effective Use of Data and Data-Driven Direct Digital Marketing Applications categories. Developed…
Formula 1 and Consumable Launch F1 Audio Advertising Network
Formula 1 and audio advertising technology company Consumable have launched the F1 Audio Network, a new channel designed to connect advertisers with racing fans through sound-on mobile advertising and a broader digital audio ecosystem. The network extends Formula 1’s commercial media offering beyond race broadcasts, targeting fans who follow drivers, teams and racing news throughout…
Amazon Ads Builds Interactive Campaign for The Cat in the Hat
Warner Bros. Pictures Animation and Amazon Ads are combining interactive gaming, voice experiences and cross-platform media placements to promote the upcoming animated film The Cat in the Hat. The campaign, titled “Open to Fun,” uses Amazon’s advertising and consumer platforms to connect theatrical promotion with activities customers can explore on mobile devices, smart speakers and…
Entravision Launches Mobile Latina Morning Show in Los Angeles
Entravision is expanding its Spanish-language media offering with La Tiendita Mornings with Melissa Rios, a new weekday morning show on Reyna 103.1 FM (KDLD) in Los Angeles that combines traditional radio broadcasting with live mobile programming and community-focused content. The launch creates another platform for advertisers seeking to connect with Latina audiences through local audio,…
Dynamic Creative Optimization Market Set to Top $2B by 2030
The global dynamic creative optimization (DCO) market is projected to exceed $2 billion by 2030, driven by demand for personalized advertising, automated creative production and closer integration between creative decision-making and programmatic media buying, according to forecasts from The Business Research Company. DCO technology enables advertisers to tailor ad elements such as imagery, messaging and…
7SearchPPC Adds Campaign Health Score for Advertisers
Advertising campaigns require advertisers to configure budgets, targeting parameters, ad formats and other settings before launch. For businesses managing multiple campaigns, reviewing those settings can add operational work and make it harder to identify setup issues early. Advertising platform 7SearchPPC has introduced Campaign Health Score, a dashboard feature designed to give advertisers a numerical assessment…
Cold Lamination Films Help Protect Commercial Print Graphics
Zhejiang Shawei Digital Technology Co., Ltd., through its MOYU brand, manufactures cold lamination films designed to protect printed graphics used in commercial signage, retail displays, photo albums and other visual communication applications. The portfolio includes glossy, matte, frosted, decorative PET and anti-slip films intended for different finishing and durability requirements. Cold lamination applies a pressure-sensitive…
PET Banner Media Targets More Consistent Backlit Advertising
Illuminated advertising displays can show uneven brightness, visible reflections and inconsistent colors when the printed substrate does not distribute light effectively. As retailers, transport operators and exhibition organizers use lightboxes to present promotional graphics, material selection remains an important factor alongside LED performance and print quality. MOYU, the large-format printing media brand of Zhejiang Shawei…
