How AI Agents Could Reshape Privacy-Preserving Advertising Data Collaboration
1. Where do you see the biggest barriers to allowing AI agents to work across…
Vertoz Launches MCP Connectors for AI-Powered AdTech Access
Vertoz has launched Model Context Protocol (MCP) Connectors that allow advertisers and publishers to retrieve information from its advertising technology platforms through compatible AI assistants, including ChatGPT, Claude, Gemini and Perplexity. The integrations offer a conversational alternative to traditional dashboards, giving users another way to access campaign, account, inventory and monetization data. The launch connects…
IAB Tech Lab Publishes LEAP Guide for Live Ad Streaming
IAB Tech Lab has released the Live Event Ad Playbook (LEAP) Implementation Guide for public comment, offering a shared technical framework for publishers, advertisers and advertising technology providers managing campaigns around live streaming events. The guidance is designed to make it easier to forecast audience demand before an event and respond to changing viewership while…
Invoca Launches AI Messaging Agents for Google Ads
Invoca has introduced Messaging Agents for Google Ads, an AI-powered service designed to turn consumer messages from search advertising into qualified leads, booked appointments and measurable sales outcomes. Available in beta, the product connects conversational engagement with advertising attribution, giving marketers a way to track how paid search campaigns contribute to revenue beyond clicks and…
Oracle Media Fabric Connects AI Content Creation and Streaming
Oracle is entering the AI-powered media production and delivery market with Oracle Media Fabric, an integrated platform designed to help media companies, streaming providers and brands create content more efficiently and deliver more personalized viewing experiences. Announced at Oracle AI World, the platform connects AI-assisted content creation with video delivery infrastructure, with implications for streaming…
Youth Sports Sponsorships Build Brand Trust, Study Finds
A new study commissioned by Priority Partnerships suggests that brands sponsoring youth sports programs may generate stronger trust and purchase consideration among parents than several traditional advertising formats. The findings highlight a potential opportunity for advertisers to invest in community-based sports sponsorships while helping youth organizations address the financial pressures of running programs. According to…
JobElephant Uses Predictive Analytics to Cut Hiring Ad Costs
JobElephant is highlighting the role of predictive analytics in higher education recruitment advertising, citing federal education data and company-reported performance figures to demonstrate its reach across U.S. colleges and universities. The recruitment advertising technology company says it currently serves more than 900 institutions and that its Horton analytics engine helps employers select advertising placements based…
Smartly Study Finds Marketers Pair AI With Human Oversight
Smartly and market research consultancy Alter Agents have released findings on how marketing professionals are adapting to artificial intelligence, highlighting a growing emphasis on human creativity, strategic judgment and oversight as AI becomes more integrated into advertising workflows. The study, The Agentic Era: A Marketer’s Guide, surveyed 500 marketing professionals in the United States and…
Universal Ads Integrates TV Buying Into Media Platforms
Universal Ads has introduced a Campaign Management category within its Business Partners Program, enabling third-party platforms to integrate TV advertising activation into existing media-buying workflows. The initiative aims to help advertisers plan and manage television campaigns alongside search, social and other digital channels without moving between separate buying systems. The platform, operated by Comcast Advertising,…
beehiiv Adds Podcast Ad Tools for Independent Publishers
beehiiv has launched podcast advertising tools that combine dynamic ad insertion, programmatic advertising and direct sponsorship management within its existing publishing platform. The release gives independent creators and publishers another way to monetize audio audiences without adopting a separate advertising system. Available on all beehiiv paid plans, the new capabilities allow creators to place or…
StackAdapt Connects ChatGPT Ads With Cross-Channel Retargeting
StackAdapt is expanding cross-channel retargeting for advertisers running ChatGPT Ads through its platform, allowing brands and agencies to connect ad exposure in AI-powered environments with campaigns across its broader programmatic ecosystem. The move reflects a growing focus on incorporating emerging advertising channels into established audience-management and media-buying workflows. The expansion uses StackAdapt’s proprietary audience management…
