As Black Friday and Cyber Monday approach, advertisers are looking for creative that can capture attention before rising media costs turn weak campaigns into expensive experiments. Street Poller Media is taking a data-driven approach, expanding its Street Poller Ads performance advertising system from difficult-to-market categories into consumer packaged goods and e-commerce. Street interviews have long…

Digital asset management is becoming less about storing files and more about understanding what those files contain. DBGallery is pushing that shift with an expanded AI framework that automatically analyzes photos, graphics, PDFs and video, turning visual content into searchable metadata that marketing and creative teams can use across their workflows. For advertising and marketing…

Rental LED displays are becoming increasingly central to live-event production, where the same screen system may be transported between venues, installed under tight deadlines and reconfigured for different stage layouts. That operating model is pushing manufacturers to focus on lightweight cabinets, faster installation, high refresh rates and easier maintenance. Against that backdrop, several China-based LED…

For years, consumers have joked about the similarity between Aflac and Affleck. Now, the insurance brand is turning that pop-culture coincidence into an advertising platform, partnering with Ben Affleck and Artists Equity on a campaign designed to make supplemental health insurance easier to understand—and harder to skip. Aflac is betting that one of advertising’s most…