AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
WAKE Alphatropics Leverages Record‑Breaking Snowbike Stunt to Disrupt U.S. Performance‑Supplement Marketing with Content‑First AdTech
WAKE Alphatropics Leverages Record‑Breaking Snowbike Stunt to Disrupt U.S. Performance‑Supplement Marketing with Content‑First AdTech Opening Paragraph WAKE Alphatropics Leverages Record‑Breaking Snowbike Stunt to Disrupt U.S. Performance‑Supplement Marketing with Content‑First AdTech marks the Canadian‑born brand’s first U.S. rollout, pairing a world‑record jump by snowbike legend Cody Matechuk with a data‑driven, multi‑platform activation that sidesteps traditional media buys….
Telekom Srbija taps SAS AI suite to unify marketing and power real‑time personalization
Telekom Srbija taps SAS AI suite to unify marketing and power real‑time personalization, announcing the deployment of SAS Customer Intelligence 360, SAS Intelligent Decisioning, and the cloud‑native SAS Viya platform to streamline campaign management for its 8 million‑plus customers. Telekom Srbija, the leading telecom operator in Serbia and a growing media‑content producer across Southeast Europe, disclosed a multi‑year partnership with…
GreenCore Rolls Out White‑Label AI Agent Platform for B2B CPG Procurement
GreenCore Solutions Corp. (GSC), a Microsoft AI Cloud Partner headquartered in Vancouver, announced the launch of its Agency Partner Program (APP) on Tuesday. The program lets advertising agencies re‑brand GSC’s AI‑driven procurement stack—comprising a CPG Knowledge Graph, a catalog of 38,350 beauty‑and‑personal‑care (BPC) brands, and a suite of machine to machine (M2M) protocols—as a proprietary…
Virtual On Unveils AI‑Powered Digital Resurrection for Interactive Holographic Humans
Virtual On’s latest press release, titled Virtual On Unveils AI‑Powered Digital Resurrection for Interactive Holographic Humans, announces a major upgrade to its Digital Resurrection platform, a suite that blends AI‑driven digital humans with high‑definition holographic projection to resurrect deceased personalities for live‑event, museum and brand experiences. What the Upgrade Entails The London‑based firm says the…
Academy Sports Launches Retail Media Network to Bridge Online and In‑Store Advertising
Academy Sports launches Retail Media Network to bridge online and in‑store advertising, offering brands a new closed‑loop measurement platform that ties media exposure directly to same‑SKU sales across its 320‑store footprint and digital properties. Academy Sports + Outdoors (NASDAQ: ASO) announced the rollout of Academy Retail Media (ARM), a retail media network that leverages the…
ENJOY AI Expands Global Robotics Education With Americas Open
ENJOY AI has launched its first Americas Open, marking the organization’s expansion into North America with an international robotics and artificial intelligence competition focused on STEM education. Held in Markham, Ontario, the event brought together students from multiple countries to compete in robotics challenges, participate in AI-focused learning activities, and engage with technology leaders, highlighting…
Target Leverages Good & Gather Cookbook to Power Retail Media and First‑Party Data Strategies
Target Leverages Good & Gather cookbook to Power Retail Media and First‑Party Data Strategies – Target announced Tuesday the launch of its first‑ever Good & Gather cookbook, a 100‑recipe collection that transforms everyday pantry items into shoppable content across the retailer’s expanding retail‑media network. What the Cookbook Actually Is The “Good & Gather: Discover Delicious Every Day” cookbook is more than…
BlueAlly Expands Enterprise Security With GigaNetworks Acquisition
BlueAlly has acquired GigaNetworks, a Miami-based enterprise networking and cybersecurity solutions provider, strengthening its capabilities across network security, infrastructure services, and managed IT operations. The acquisition expands BlueAlly’s enterprise technology portfolio by adding specialized expertise in security architecture, implementation, and lifecycle support, reflecting the broader consolidation trend within the enterprise IT and cybersecurity services market….
Waterbomb Seoul 2026 Leverages AdTech to Boost Festival Revenue
Waterbomb Seoul 2026 Leverages AdTech to Boost Festival Revenue – the three‑day water‑themed music extravaganza in Goyang wrapped up with more than 30 000 attendees, while CST Enterprises and its PremierX unit revealed a data‑centric partnership that turns live entertainment into a programmable advertising ecosystem. CSTS and PremierX: Data‑Centric Festival Operators CSTS Enterprises, the media‑tech conglomerate behind Generation C…
Appdome Launches Live Security Updates for Mobile App Protection
Appdome has introduced Remote Management, a new capability that enables enterprises to update mobile app security, anti-fraud, and bot protection policies in live applications without requiring developers to rebuild or republish apps through app stores. The launch extends Appdome’s mobile application security platform beyond build-time protection, giving security and operations teams the ability to respond…
