AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Simpli.fi, Freshpaint Launch HIPAA-Compliant Programmatic Ads
Healthcare marketers have long faced a difficult trade-off between campaign performance and regulatory compliance. While industries such as retail and e-commerce rely heavily on granular audience targeting, conversion tracking, and attribution, healthcare organizations must ensure that every marketing activity complies with the Health Insurance Portability and Accountability Act (HIPAA), limiting how patient-related data can be…
Hankook Tire Uses Cinema Advertising to Strengthen EV Brand in Vietnam
Hankook Tire is expanding its consumer marketing efforts in Vietnam with a cinema advertising campaign for its iON EV tire brand, reinforcing its presence in one of Southeast Asia’s fastest-growing electric vehicle markets. The campaign spans 10 CGV theaters across seven cities, including Ho Chi Minh City, Hanoi, and Da Nang, where the company maintains…
Pervaziv AI Adds Patch Verification to Its Agentic Coding Stack
AI coding tools are getting better at producing software. The harder enterprise problem is determining whether the resulting code should actually be trusted. Pervaziv AI is addressing that gap with Cortex Verify 1.6, a specialized AI model designed to evaluate software patches against requirements, engineering standards, expected behavior and supporting validation evidence before changes move…
Digicode Launches DigerGDK to Accelerate iGaming Game Development
iGaming operators and studios face a familiar technology trade-off: building proprietary casino content can provide greater control and commercial flexibility, but development often requires multiple specialist tools and lengthy certification processes. Digicode is attempting to compress that workflow with DigerGDK (Games Development Kit), a development platform designed to take casino games from concept to production-ready…
Airtripmaker Expands SEO Strategy Around High-Intent Flight Searches
For online travel companies, being visible when a traveler searches for a specific route or fare type can be as important as the booking experience itself. Airtripmaker is expanding its search engine optimization strategy by mapping more than 1,000 targeted keywords across the United States, Canada and international travel markets, with a focus on connecting…
Second Talent Expands AI-Native Engineering Hiring Into India
India’s engineering workforce is becoming an increasingly important part of global technology hiring strategies, particularly as companies compete for AI, data and software development talent. Second Talent, a talent platform focused on AI-native engineers across Asia, is expanding into India, adding the country to a network that now spans 10 markets and giving companies a…
TelmarHelixa Uses AI to Turn Audience Briefs Into Query Strategies
Audience intelligence teams can spend significant time turning a campaign brief into the precise variables, exclusions and Boolean logic needed for analysis. TelmarHelixa is attempting to shorten that process with Stanley, an AI-powered Query Builder within its Discover platform that converts natural-language audience objectives into executable audience strategies in under 30 seconds. TelmarHelixa Brings Generative…
NULASTIN Taps Hannah Cranston Media to Boost AI Search Visibility
NULASTIN, a biotechnology-driven beauty company focused on elastin replenishment technologies, has named Hannah Cranston Media as its public relations agency of record following a competitive review. While agency appointments are common across consumer brands, this partnership stands out because of its emphasis on AI-powered content discovery alongside traditional public relations. Under the agreement, Hannah Cranston…
Newton Research Brings Agentic AI Into Continuous Advertising Analytics
Advertising analytics has traditionally been split across planning, media buying, campaign reporting and measurement systems. Newton Research is trying to collapse those boundaries with a new offering designed to make analytics an always-on layer of the media operation. The company has announced Unlimited Analytics, an agentic AI intelligence layer that gives brands, agencies and media…
Lockton SAGE Brings AI Enterprise Intelligence to Risk Management
Lockton, the world’s largest privately held insurance brokerage and risk management firm, is broadening the deployment of its enterprise intelligence platform, Lockton SAGE, as organizations increasingly seek unified AI solutions rather than fragmented analytics tools. Initially developed for Lockton Re, the platform is now being rolled out across the company’s broader U.S. operations. The expansion…
