DRAFT Media Partners has declined an acquisition offer from a large San Francisco-based advertising agency, opting to remain independent as it shifts its growth strategy toward self-service advertising technology, campaign planning and unified reporting. The independent advertising distribution and technology company said its existing advertising execution business provides the foundation for a broader technology strategy….

Transmit and Fandango have partnered to introduce a sponsorship model for premium live sports streaming that aims to create new advertising inventory without adding conventional commercial breaks. The collaboration has launched across Fandango’s U.S. streaming coverage of Germany’s Bundesliga soccer league, offering a test case for integrating brand sponsorships into live programming as events unfold….

Marketing intelligence provider TapClicks is preparing to preview Revenue Center, a new AI-powered solution designed to help media companies convert advertiser campaign performance data into actionable sales, customer success and revenue intelligence. The company will showcase the platform at Lead2Cash Bash VI, scheduled for November 11–13, 2026, at the Walt Disney World Dolphin Resort in…

Performance marketing technology provider ProAxis.AI has launched an AI-powered Call & Lead Exchange Platform designed to help entrepreneurs, advertising agencies, affiliate networks and established performance marketing companies build and operate their own pay-per-call and pay-per-lead businesses. The platform combines call routing, lead distribution, artificial intelligence, real-time bidding (RTB), publisher management, advertiser billing, customer relationship management…

AI-powered advertising technology company fullthrottle.ai has appointed Jon Camerata as Chief Revenue Officer (CRO), bringing in an experienced digital media sales executive to lead its revenue strategy and go-to-market expansion. Camerata will focus on new business development across three customer segments: advertising agencies, brand advertisers and media companies. The appointment comes as AdTech providers increasingly…

Particular Audience has launched the third phase of its Retail Media platform expansion, adding AI-powered sponsored search automation, dynamic product collections, new display advertising formats, audience segmentation tools and performance-based pricing to its DiscoveryOS platform. The release targets retailers seeking to reduce manual campaign management while giving advertisers more automated ways to reach shoppers across…