AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
With 2026 marking the definitive “death of the cookie” and rising digital ad blindness, performance…
As more companies implement AI to automate tasks, many tech-forward business leaders are touting the…
AI is becoming a profitability question for Australian law firms Australian law firms are confident…
InMobi Advertising has launched a conversational AI agent within its Buyer Hub platform, giving media buyers a natural-language interface for discovering advertising inventory, building deals and optimizing campaigns across InMobi’s supply. The new capability is powered by InMobi’s unified intelligence layer and is designed to bring agentic AI into the day-to-day workflow of agency traders…
Ode with Anthropic and PointClickCare have announced a strategic partnership to embed frontier AI models into PointClickCare’s healthcare platform, targeting complex administrative workflows while keeping clinicians involved in decisions that require human judgment. The initiative is designed to move AI beyond isolated pilots and into production systems used across senior care and healthcare operations. Ode…
FouAnalytics has announced the global availability of ClickTrackers, a new measurement capability designed to give advertisers an independent view of traffic quality from social media and search campaigns when conventional landing-page tagging is unavailable. The product addresses a growing challenge in digital advertising: marketers increasingly buy media inside closed platforms such as Instagram, YouTube and…
Neon Growth has been named a Reddit Gold Partner, placing the growth agency among a small group of U.S. agencies recognized by Reddit for platform expertise, community-focused advertising and data-driven campaign execution. Reddit’s Gold Partner designation is positioned as a measure of operational and strategic capability rather than advertising spend. According to Neon Growth, fewer…
The Advertising Research Foundation (ARF) has announced the finalists for the 2026 ARF David Ogilvy Awards, putting research-driven advertising and measurable creative effectiveness back in focus as marketers navigate AI, fragmented media and increasingly complex consumer signals. The awards recognize campaigns that use consumer research and insights to inform creative strategy and demonstrate business impact….
Network Solutions has been named a Gold Stevie Award winner in the Internet/New Media Company of the Year category at the 2026 International Business Awards, recognizing the company’s shift from a traditional domain registrar toward an AI-powered digital presence platform for entrepreneurs and small businesses. The domain registrar is becoming something broader. As entrepreneurs increasingly…
Smart speakers are moving beyond simple voice-command devices as generative AI, on-device processing and interoperable smart-home standards reshape the category. The global smart speakers market is projected to expand sharply through 2035, with manufacturers increasingly competing on AI intelligence, privacy, audio quality and ecosystem compatibility rather than hardware alone. The smart speaker market is entering…
B2B outbound marketing is increasingly shifting from static prospect lists toward real-time buying signals. SeeResponse, a B2B growth marketing agency, has launched a signal-based outbound service designed to identify changes that suggest a company may be entering a buying cycle and trigger personalized sales outreach around that event. For years, B2B outbound sales has followed…
As broadcasters and streaming platforms manage growing volumes of video, subtitles and multi-format content, quality control is becoming an increasingly automated discipline. Venera Technologies plans to use IBC 2026 in Amsterdam to demonstrate how AI is reshaping media QC, introducing new capabilities across its quality-control portfolio and debuting QCentral™, a unified command center for managing…
Connected TV advertising is attracting more programmatic budgets, but buyers still face a basic question: what content actually appeared behind the impression they purchased? A new Peer39 report argues that missing program-level signals and reliance on self-declared metadata are creating a verification gap that could undermine CTV’s push toward measurable, performance-oriented advertising. CTV has spent…
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