AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Underdog Takes Sports Prediction Marketing Into CTV and Programmatic
Sports prediction and fantasy platform Underdog is launching a national brand campaign featuring actor Paul Walter Hauser as “The Dog,” expanding its media strategy across broadcast, streaming, CTV, programmatic, audio, social and out-of-home channels ahead of football season. The campaign represents Underdog’s first major creative initiative with independent agency Curiosity, which was appointed the company’s…
Reevemark Launches Agentic AI for High-Stakes Communications
Reevemark has introduced Sentinel, an agentic AI simulation designed to help companies model stakeholder reactions before high-stakes communications become public. The capability is aimed at situations such as shareholder activism, proxy contests, M&A transactions, litigation, regulatory matters, leadership changes and corporate crises—scenarios in which communications teams must anticipate reactions from investors, regulators, journalists, counterparties and…
Minute Media Rebrands as Minute, Expands Sports AdTech Platform
Minute Media is rebranding as Minute as the company marks its 15th anniversary, pairing the corporate identity change with a broader positioning around sports content, publishing technology, data and advertising infrastructure. Founded in Israel in 2011 as a digital publisher focused on global football, the company now operates three owned-and-operated sports media brands—The Players’ Tribune,…
Gocta.ai Uses AI Lead Intake to Improve Ad Attribution
Florida-based gocta.ai is taking aim at a familiar problem in performance marketing: advertising platforms can optimize efficiently for form submissions without knowing whether those submissions become paying customers. The company has launched an AI-powered lead-intake system designed to replace conventional website contact forms with an interactive qualification layer. The system filters suspected spam and bot…
LG CNS Brings Agentic AI Ad Optimization to Amazon Sellers
LG CNS is expanding its push into the U.S. commerce advertising market with LG Optapex, an Amazon-focused ad optimization platform that combines agentic AI with mathematical optimization to automate campaign decisions. The Korean technology company showcased the solution at ASD Market Week in Las Vegas from August 25–27, positioning Amazon sellers as a key growth…
Archive Launches Archie AI Agent to Automate Creator Discovery and Vetting
Creator marketing has become a significant acquisition channel for brands, but finding suitable influencers remains a largely manual process. Archive is attempting to change that with Archie, an AI agent that searches for, evaluates and shortlists creators based on campaign requirements, giving marketing teams a conversational alternative to manually reviewing creator databases. Archive’s Archie AI…
Wachsman Extends TOKEN2049 Communications Partnership as Crypto Event Expands
As the cryptocurrency industry moves further into mainstream finance, the events shaping its direction are becoming increasingly important for companies competing for attention across digital assets, blockchain infrastructure and Web3. Wachsman is extending its long-running communications relationship with TOKEN2049, continuing as the event’s Agency of Record as it prepares for its 2026 Singapore edition. Wachsman…
DraftKings Turns Football Season Into a Nationwide Marketing Push
DraftKings is turning the opening of the 2026 football season into a large-scale customer acquisition and engagement campaign. The company will launch DraftKings Gameday on September 2, combining in-app promotions, physical activations, celebrity-led advertising and a $50,000 charitable contribution as it promotes its expanded Sports & Casino ecosystem across the U.S. DraftKings Uses Football Season…
China’s LED Display Makers Target the Next Wave of Digital Advertising
LED displays are becoming a larger part of the physical media infrastructure behind digital-out-of-home advertising, retail environments, sports venues and live events. As display resolutions improve and formats become more flexible, China remains a major manufacturing hub. A 2026 market roundup highlights five China-based manufacturers—DDW DISPLAY, Xiamen Qiangli Jucai, Shenzhen Luminatii, Changzhou Ancai and Shanghai…
Triton Digital and RCS Bring Programmatic Advertising to Broadcast Radio
Programmatic advertising has transformed digital audio buying, but traditional over-the-air radio has remained largely dependent on direct sales and conventional trafficking systems. A new partnership between Triton Digital and broadcast software provider RCS aims to close that gap by connecting radio playout infrastructure with automated ad-buying workflows. Triton Digital Connects Broadcast Radio to Programmatic Ad…
