By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
The Trade Desk (Nasdaq: TTD), the world’s leading independent advertising technology company, announced today that Penry Price, a two‑decade veteran of digital advertising, has been appointed to its board of directors. The ad‑tech sector is at a crossroads where AI, first‑party data, and privacy regulations are reshaping how brands buy media. By bringing Penry Price onto its board,…
Object First Named on The Channel Company’s MES Midmarket 100 List for Third Consecutive Year Object First, a specialist in on‑premises, ransomware‑proof backup storage, has been featured for the third straight year on MES Computing’s 2026 MES Midmarket 100 list. The accolade, compiled by The Channel Company, spotlights vendors that understand the unique IT constraints of midsize enterprises—organizations that…
PIP Names Franchisee of the Year at 2026 Convention — the San Diego gathering of the marketing‑services franchise network highlighted a shift toward data‑driven print, programmatic signage and AI‑enabled creative workflows that could reshape how midsize brands allocate ad spend. The annual PIP Convention and Vendor Show, held July 10 in San Diego, was more than a celebratory banquet for…
A new gateway to AI‑native advertising OpenAI’s rollout of ChatGPT Ads marks the first large‑scale advertising inventory embedded directly in the ChatGPT experience. Tec‑Do’s Navos platform—built on its proprietary multimodal model Tec‑Chi—now serves as the operational layer that lets brands create, launch, and continuously optimize campaigns within the chat interface. Advertisers can feed market insights,…
Omneky Launches Public API and MCP Server, Bringing Autonomous Ad Creative Generation to Any Platform or AI Agent – In a move that could reshape how brands produce and scale digital ads, San Francisco‑based Omneky announced on July 10, 2026 the public rollout of its Omneky API and Model Context Protocol (MCP) server. The new services give developers,…
Arrowfly Rebrands from WTWH Media, Expands B2B Marketing Platform — the Cleveland‑based B2B media firm announced Monday that it is shedding its legacy name in favor of “Arrowfly,” a brand that better reflects its evolution from a niche trade publisher into a full‑stack B2B media, events, and marketing engine. From Trade Press to Integrated Marketing…
Brand Engagement Network (NASDAQ: BNAI) has announced the launch of Cataneo’s U.S. market expansion, establishing a Madison Avenue headquarters and appointing industry veteran Don Durand as chief sales officer. The move pairs Cataneo’s proven MYDAS platform—currently handling over €6 billion in ad inventory—with BEN’s AI‑driven Engagement Language Model (ELM™), promising AI‑enhanced workflow automation for broadcasters, publishers, and ad‑tech…
Agentio — the AI‑native platform that powers creator‑led advertising — has announced a strategic integration with Meta, enabling brands to launch data‑driven partnership ads on Instagram and Facebook in a matter of days rather than weeks. The technology behind the partnership Agentio’s AI engine ingests every ad in a brand’s Meta account, parses visual and textual assets with proprietary…
LOS ANGELES — Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s…
London; 14 July 2026: AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of ‘The voice of the future: what the latest research tells us about AI audio advertising’, new research commissioned by omnichannel…
