TripleLift and Luzern eCommerce have reported a 17% increase in purchasers for UK probiotics brand Optibac following a full-funnel advertising campaign that combined Amazon retail media with programmatic video advertising across the open internet. The campaign, which ran from Q4 2025 through Q1 2026, illustrates how advertisers can extend retail media audiences beyond a retailer’s…

Mediaocean has completed an integration between its Prisma media investment management platform and Microsoft Advertising Platform, connecting campaign ordering, performance reporting, and invoice reconciliation within a unified workflow. The integration, delivered through Prisma Direct, is designed to reduce manual processes for advertisers and agencies managing search campaigns alongside broader media investments. The connection allows media…

AI Digital has launched Ellie, an AI-powered superagent designed to coordinate advertising research, audience strategy, media planning and campaign analytics through a single conversational interface. Integrated into the consultancy’s Elevate marketing intelligence platform, Ellie is intended to help agencies and advertisers move from campaign briefs to media recommendations and ongoing performance analysis without repeatedly transferring…

Velocity Capital Management has acquired a stake in the combined LV8 and Mirage businesses, bringing a social-first brand services agency and a digital video publishing network under one company. The transaction creates a business spanning brand marketing, creator relationships, content production, audience distribution and owned-media monetization. Griffin Haddrill, who founded both businesses, will continue as…

Adams Outdoor Advertising has acquired 83 billboard faces from Penneco Outdoor Advertising, expanding its coverage along Pennsylvania’s Turnpike and extending its Ohio Valley advertising network into additional western Pennsylvania counties. The transaction adds 15 billboard faces along the Pennsylvania Turnpike (I-76), between Irwin and Bedford, more than tripling Adams’ existing inventory along the highway. The…

Out-of-home (OOH) media company New Tradition has acquired Connell Outdoor Advertising, adding 88 static and digital billboard faces to its advertising portfolio and significantly expanding its presence across Las Vegas. The acquisition strengthens New Tradition’s access to high-traffic locations surrounding Harry Reid International Airport, including routes connecting the airport with the Las Vegas Strip and…