AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
RadioCult Pushes Stream-Source Analytics for Digital Radio Monetization
For online radio operators, proving that people are actually listening can be as important as attracting them in the first place. RadioCult is putting stream-source analytics at the center of that challenge, giving multi-presenter online stations real-time listener data, geographic and device insights, 12 months of historical reporting and exportable audience metrics that can be…
Quickplay Launches EQS Intelligence Layer to Help Streaming Platforms Monetize Content
Streaming platforms have more content than ever, but much of that catalog never receives enough attention to generate meaningful value. Quickplay is addressing that problem with a new Engagement Quality Score (EQS) intelligence layer designed to quantify the value of individual content assets and moments, giving media companies a data-driven way to decide what should…
Austin Peay Expands Taymar Team to Grow College Sports Sponsorship Revenue
College athletics is increasingly being managed like a media business, with sponsorships, premium experiences, ticketing and branded activations becoming important revenue channels. Austin Peay State University Athletics is expanding its partnership with sports marketing company Taymar as it looks to build a larger corporate partnership operation and create more commercial opportunities around its sports properties….
TiVo Launches Agent TiVo to Bring Conversational AI to CTV Discovery
As streaming libraries expand across apps, FAST channels and live television, finding something to watch is becoming an increasingly difficult problem for viewers—and an increasingly important one for CTV platforms. TiVo, a subsidiary of Xperi, has introduced Agent TiVo, a conversational AI experience that lets viewers search, refine recommendations and discover entertainment through natural voice…
Genius Sports Brings Real-Time Game Signals Into StackAdapt Ads
Programmatic advertising has become increasingly sophisticated at identifying audiences, but live sports introduces another variable advertisers cannot easily capture from audience data alone: the moment when attention peaks. Genius Sports is partnering with Equativ and StackAdapt to bring real-time game signals into programmatic media buying, allowing brands to activate campaigns and dynamically adjust creative as…
Transmit Partners With Free Live Sports to Expand AI-Powered FAST Advertising
Free ad-supported streaming television (FAST) has expanded the distribution of live sports, but monetizing those audiences remains a challenge for sports publishers and channel operators. Transmit is targeting that gap through a new partnership with Free Live Sports (FLS), giving participating FLS channel partners access to AI-powered inventory creation and premium advertiser demand across FAST…
ROOM1201 Formalizes Demand Engineered Media Buying Framework for eCommerce
Increasing advertising spend does not necessarily solve an eCommerce growth problem. Sometimes the issue is the offer, product positioning, buyer readiness or the path to checkout. Digital marketing agency ROOM1201 is formalizing its Demand Engineered Media Buying (DEMB) framework around that premise, combining conversion diagnostics with paid media execution across platforms such as Meta and…
Teads Expands Whale TV Partnership Globally to Scale CTV Advertising
The connected TV advertising market is becoming increasingly fragmented across smart-TV operating systems, OEMs and streaming environments. Teads is taking another step toward consolidating that supply with the global expansion of its partnership with Whale TV, bringing Whale TV HomeScreen and native CTV inventory into Teads Ad Manager across more than 100 countries. For advertisers,…
Vizrt Named IDC MarketScape Leader as Agentic AI Reshapes Broadcast Production
AI is moving deeper into television production, from isolated tools for graphics and editing to systems that can coordinate entire workflows. Vizrt, the visual storytelling technology company, has been named a Leader in the IDC MarketScape: Worldwide AI-Driven Business Cycle in the Media Industry, 2026 Vendor Assessment, highlighting the growing importance of AI orchestration in…
Magnite and ITN Bring Agentic AI to Local Linear TV Advertising
Local linear television is gaining a more digital-style buying workflow as Magnite and ITN expand their partnership to bring agentic capabilities to local TV advertising. The companies plan to connect ITN’s seller agent with Magnite’s Orchestration layer, allowing advertisers to move from media planning and forecasting to campaign activation faster while combining local linear and…
