By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
Broadcasters have long relied on satellite as a primary content distribution mechanism. But technology evolution and regulatory changes mean that infrastructure is in decline. As the industry prepares for another reduction in spectrum capacity by July 2027 with the FCC’s Upper C-band auction, discussions naturally center on continuity, reliability and managed replacement strategies. That should…
Streaming has reshaped television over the past decade, forcing broadcasters to rethink how advertising is delivered, measured and monetized. Addressable advertising, audience targeting and better measurement helped narrow the gap between television and digital media. For a while, the priority was clear – to follow the audience and bring advertising revenue along with it. While…
Jamloop, a platform that connects over‑the‑top (OTT) television advertising to measurable business outcomes, announced a new service model called Co‑Managed CTV. The offering combines the company’s existing self‑serve, CTV‑first interface with the strategic guidance traditionally provided through its managed‑service team. In practice, advertisers can run campaigns themselves while tapping into Jamloop’s expertise for planning, optimization,…
When Taboola (NASDAQ: TBLA) announced on July 1, 2026 that its DeeperDive generative AI answer engine would be integrated into Wikitree’s platform, the move signaled a concrete step toward embedding AI‑driven search directly on publisher sites. The partnership promises to reshape how readers interact with news content, while offering publishers a fresh avenue for monetisation. From Press Release…
Lumine Group Inc., the Toronto‑based buy‑and‑hold‑forever investor in communications and media software, announced on July 1, 2026 that it has completed the acquisition of Imagine Communications Holdings Inc. The deal, executed through a Lumine subsidiary, expands the firm’s footprint across the media supply‑chain ecosystem. Imagine Communications, headquartered in the United States, supplies a suite of video‑connectivity tools,…
Seamless, the AI‑powered sales intelligence platform, announced on July 1, 2026 that it is now available inside HubSpot’s Prospecting Agent. The new integration lets users pull fresh, net‑new contacts straight from Seamless while they work in HubSpot, eliminating the need to switch between tools or manually import lists. The feature rolls out as part of HubSpot’s beta…
Parker Remick, the boutique firm that specializes in placing senior technology, product and design leaders, announced on July 1, 2026 that it has brought Jena Gibson on board as Partner of Firm Operations. The move is part of a broader effort to tighten the company’s internal processes and to embed artificial intelligence tools into its search methodology, a response…
A fresh research model for a fragmented media world On July 1, 2026, Omnicom Media Intelligence released a market‑intelligence report titled “Connected Content: The Force Multiplier for Maximizing Brand Influence.” The study arrives at a moment when advertisers are grappling with audiences that split their time across streaming services, social platforms, AI‑driven recommendation engines, and e‑commerce sites….
The Ad Council announced Wednesday that Kirk McDonald, the chief executive of Sundial Media & Technology Group, will assume the role of board chair, succeeding longtime board member Rita Ferro of Disney. The transition, effective immediately, places McDonald at the forefront of the organization’s strategic direction as it continues to tackle a roster of societal challenges ranging from mental‑health…
A win that underscores AI’s growing role in ad tech On July 1, 2026, Singapore‑based BIGO Ads announced that it had been selected as a recipient of the 2026 Sales and Marketing Excellence Award—commonly known as the Sammy—bestowed by the Business Intelligence Group (BIG). The accolade places BIGO Ads among a global cohort of firms that have…
