AdTech Edge - Latest AdTech News, Media Buying & AI Marketing

Azerion and Veridooh Expand pDOOH Verification

Azerion-Veridooh partnership brings independent verification to programmatic DOOH

May 20, 2026

AdTech EdgeMay 20, 202606 mins

London; 20 May 2026: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This enables Veridooh to independently collect OOH delivery data, without relying on…

Shirofune Introduces ChatGPT Ads Integration to Help Advertisers Manage the Next Frontier of AI Media

May 20, 2026

AdTech EdgeMay 20, 202608 mins

SEGUNDO, Calif., May 20, 2026 – Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced the addition of ChatGPT Ads to its growing roster of supported channels. The integration allows advertisers and agencies to manage ChatGPT Ads within the same Shirofune interface they use for search, social, retail media, e-commerce,…

Deterministic CTV Targeting Boosts 2026 Midterm Campaigns

DSPolitical and FreeWheel Unlock Scalable, High‑Performance CTV Ahead of 2026 Midterm Elections

May 20, 2026

BusinessWireMay 20, 202608 mins

DSPolitical, the Democratic‑focused voter‑targeting platform, and FreeWheel, Comcast’s TV‑ad technology, announced a partnership extension that lets political campaigns activate first‑party voter data across premium connected‑TV inventory in preparation for the 2026 midterm elections. A New Engine for Political CTV The collaboration gives campaigns a deterministic, household‑level identity framework that plugs voter data directly into FreeWheel’s…

StackAdapt CFO appointment fuels AI ad‑tech growth

StackAdapt Names Blaine Fitzgerald CFO to Accelerate AI‑Powered Ad Tech Growth

May 20, 2026

BusinessWireMay 20, 202607 mins

StackAdapt — the AI‑driven advertising and orchestration platform — announced the appointment of Blaine Fitzgerald as its new chief financial officer, a move poised to sharpen the company’s financial strategy as it scales its programmatic and retail‑media solutions. StackAdapt’s leadership shuffle marks a significant inflection point for a firm that has built a reputation for marrying machine‑learning algorithms with real‑time…

Liftoff Cortex AI upgrades boost mobile ad performance

Liftoff rolls out Cortex AI upgrades to sharpen mobile ad performance

May 20, 2026

PR NewswireMay 20, 202607 mins

Liftoff Introduces New Cortex Innovations to Boost Mobile Advertising Performance, unveiling a trio of AI‑driven enhancements that promise faster, more precise bidding decisions for programmatic mobile campaigns. The Redwood City‑based firm says the updates—unattributed‑sample learning, multicast ROAS modeling, and sequential behavioral inputs—are already powering a 41 % lift in its Core Advertising platform revenue. What’s new…

Spry PR Launch: LANC Rebrands for Enterprise AdTech

LANC Marketing Rebrands as Spry PR, Targeting Enterprise‑Level AdTech Solutions

May 20, 2026

PR NewswireMay 20, 202608 mins

LANC Marketing Unveils Spry PR, a New Brand Identity for a Dynamic Communications Agency, positioning the newly named firm to compete in today’s fast‑evolving ad‑technology ecosystem. What Spry PR Brings to the Table The Richmond‑based agency announced a full rebrand, adopting the name Spry PR to signal a shift from a regional public‑relations shop to a full‑stack communications…

CAGnite launches digital marketing platform for enterprise

CAGnite Launches Nationwide Digital Marketing Platform to Redefine Enterprise Marketing Ecosystems

May 20, 2026

PR NewswireMay 20, 202607 mins

CAGnite Launches Nationwide Digital Marketing Platform to Redefine Enterprise Marketing Ecosystems – Today the Washington‑based agency announced the public rollout of its CAGnite digital marketing platform, a SaaS solution that stitches together AI‑driven analytics, creative workflow, and full‑stack media buying under a single, enterprise‑grade infrastructure. What CAGnite Is and How It Works CAGnite’s platform is…

GivMoo $2M Reg D Fundraise Powers Nonprofit Marketplace

GivMoo Launches $2 M Reg D Fundraise to Scale Its Nonprofit Marketplace

May 20, 2026

PR NewswireMay 20, 202607 mins

GivMoo Launches $2 M Reg D Fundraise to Scale Its Nonprofit Marketplace. The Edgewater, Md., startup unveiled a $2 million Reg D 506(c) offering on May 19, targeting accredited investors who want to back a purpose‑driven e‑commerce platform. What GivMoo Is Doing GivMoo is a SaaS‑enabled, purpose‑first online marketplace that lets nonprofit organizations sell consumer goods without the usual overhead…

Exec‑AI Launches AI‑Powered Executive Visibility Scoring

May 20, 2026

PR NewswireMay 20, 202609 mins

Exec‑AI Launches AI‑Powered Executive Visibility Scoring, a new service that quantifies how CEOs appear in generative AI outputs and ties that visibility to corporate brand performance. Trevelino/Keller, the integrated PR‑plus‑marketing agency headquartered in Atlanta, announced the rollout of Exec‑AI™, a proprietary framework that assigns a 0‑to‑100 score to senior executives based on eight observable dimensions…

TripleLift AI Study Highlights Trust Gap in Programmatic Advertising

TripleLift’s AI Study Shows Gap Between Ambition and Trust in Programmatic Advertising

May 20, 2026

PR NewswireMay 20, 202608 mins

TripleLift’s AI Study Shows Gap Between Ambition and Trust in Programmatic Advertising – A new industry report from TripleLift, the Creative SSP powered by TL Spark, reveals that while a majority of advertisers claim to have a centralized AI strategy, less than one‑third feel confident in its execution. The research, titled “The Evolution of AI in…

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