Upwave’s George London: AI Must Prove Advertising Impact
1. When AI identifies an improvement in campaign performance, what additional evidence should marketers examine…
AI Digital Launches Ellie AI Agent for Cross-Channel Media Planning
AI Digital has launched Ellie, an AI-powered superagent designed to coordinate advertising research, audience strategy, media planning and campaign analytics through a single conversational interface. Integrated into the consultancy’s Elevate marketing intelligence platform, Ellie is intended to help agencies and advertisers move from campaign briefs to media recommendations and ongoing performance analysis without repeatedly transferring…
Velocity Capital Backs Combined LV8 and Mirage Media Businesses
Velocity Capital Management has acquired a stake in the combined LV8 and Mirage businesses, bringing a social-first brand services agency and a digital video publishing network under one company. The transaction creates a business spanning brand marketing, creator relationships, content production, audience distribution and owned-media monetization. Griffin Haddrill, who founded both businesses, will continue as…
BlueZoo, Google and Poppulo Link AI Video to Retail Ad Metrics
Retail media networks are looking to connect digital advertising exposure with measurable business outcomes inside physical stores. A planned collaboration demonstration from BlueZoo, Google and Poppulo will explore how AI-generated video, digital signage distribution and audience measurement can be combined to evaluate the commercial performance of in-store advertising creative. The companies announced a joint webinar,…
StreamTV Asia Launches in Bangkok to Target CTV Advertising Growth
StreamTV, the streaming television industry event series produced by Forge, is expanding into Asia with the launch of StreamTV Asia, a new industry gathering scheduled for November 16–18, 2027, at Shangri-La Bangkok in Thailand. The event will bring together streaming platforms, broadcasters, content distributors, advertisers, advertising technology providers and streaming infrastructure companies as competition for…
Adams Outdoor Adds 83 Billboard Faces Along Pennsylvania Turnpike
Adams Outdoor Advertising has acquired 83 billboard faces from Penneco Outdoor Advertising, expanding its coverage along Pennsylvania’s Turnpike and extending its Ohio Valley advertising network into additional western Pennsylvania counties. The transaction adds 15 billboard faces along the Pennsylvania Turnpike (I-76), between Irwin and Bedford, more than tripling Adams’ existing inventory along the highway. The…
New Tradition Acquires Connell Outdoor, Expands Las Vegas DOOH
Out-of-home (OOH) media company New Tradition has acquired Connell Outdoor Advertising, adding 88 static and digital billboard faces to its advertising portfolio and significantly expanding its presence across Las Vegas. The acquisition strengthens New Tradition’s access to high-traffic locations surrounding Harry Reid International Airport, including routes connecting the airport with the Las Vegas Strip and…
The Trade Desk Brings Back Co-Founder Dave Pickles to Lead CTO Council
The Trade Desk has brought back co-founder and former Chief Technology Officer Dave Pickles in an expanded technology leadership role, signaling a renewed focus on platform architecture, engineering strategy and AI-driven advertising capabilities. Pickles, who stepped down as CTO in 2023, will establish and lead a newly formed CTO Council to advise the company’s engineering…
Teads Integrates Adelaide Attention Metrics Into Ad Manager
Teads has expanded its partnership with Adelaide by integrating the company’s AU attention measurement metric directly into Teads Ad Manager (TAM). The integration enables advertisers to evaluate and optimize advertising inventory using attention-based media quality signals across web and connected TV (CTV) InStream environments. The integration brings Adelaide’s AU metric into Teads’ campaign management platform,…
Digital Culture Group Launches AI Tool to Test Ad Resonance Before Launch
Digital Culture Group (DCG) has launched Resonance Studio, an AI-powered advertising intelligence tool designed to evaluate campaign creative against real-time cultural and behavioral signals before advertisements reach consumers. The module, part of the company’s Audience Resonance Index (ARI) platform, aims to help brands and agencies identify messaging risks, assess audience relevance and refine advertising assets…
Remento Uses AI Media Buying for Holiday Streaming TV Campaign
Remento, the company behind the Remento Life Story Book, has launched a national streaming television campaign for the holiday gifting season in partnership with TV agency Marketing Architects. The campaign combines emotionally driven creative with AI-powered media buying, highlighting how advertisers are using streaming TV to reach audiences around specific consumer occasions. Running nationally from…
