In this episode of AdTech Edge – Tuesdays with Trailblazers, we sit down with Dave Etherington, VP of Revenue and Partnerships, US at Broadsign to break down the future of DOOH advertising, programmatic media, performance measurement, and the rapid evolution of modern advertising. About Dave Etherington About Broadsign About Siddesh Shetty More About Dave: https://www.linkedin.com/in/daveetherington/…
Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility. The practices that close that gap in the next 24 months will own the next decade. By Ronn TorossianFounder and Chairman, 5W Public Relations A statistic…
Amadeus has launched the Amadeus Travel Advertising Platform, an AI‑driven solution that promises to move travel marketers away from reactive optimisation toward a demand‑led orchestration model. Announced at the company’s Advertising Summit in Nice, the platform integrates Accenture’s agentic framework with Amadeus’ traveller‑intent data to enable earlier, data‑rich media buying across fragmented digital channels. From…
The San Diego‑based firm announced Tuesday that its agentic workforce solution has been placed in the top tier of G2’s latest Grid reports, a move that underscores growing demand for autonomous, AI‑powered tools that manage localized digital visibility for multi‑location enterprises. What SOCi announced SOCi, a SaaS provider focused on multi‑location marketing, disclosed that it earned…
GroundTruth has unveiled Dynamic Intent Prediction, an AI‑driven audience solution that leverages ZeroToOne.AI’s Large Behavioral Model to forecast who will act, what they will do, and when they will do it. The announcement marks the first large‑scale commercial deployment of the model and promises to reshape how brands allocate media budgets across programmatic, CTV, and retail media…
Guideline’s Media Plan Management platform has crossed three critical thresholds—over 60,000 active media plans, $300 billion in managed budgets, and more than 10,000 monthly active users—signaling a new scale for enterprise‑grade ad‑tech solutions. What Guideline announced In a New York press release dated May 28, 2026, Guideline reported that its end‑to‑end Media Plan Management solution now supports more than…
SearchKings Secures Second Google Ads Creative Impact Award for SKTV, Democratizing Connected‑TV Advertising for SMBs. The Toronto‑based digital‑marketing agency announced Thursday that its AI‑powered Connected‑TV solution, SKTV, has earned a second‑year Google Ads Creative Impact Award at the 2026 Google Marketing Live event, underscoring the platform’s role in bringing premium TV inventory to small and…
Brandi AI Named G2 Summer 2026 High Performer for Answer Engine Optimization (AEO) — the latest validation of a platform that promises to make AI technology‑generated brand answers visible, measurable, and controllable for enterprise marketers. What Brandi AI Offers Brandi AI is a SaaS platform that aggregates AI‑generated answers from large language models such as ChatGPT, Gemini, and Microsoft Copilot, then maps each mention back to the originating brand. The…
NEW YORK, May 28, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and health media advertising. The partnership benefits marketers by expanding programmatic access to point-of-care (POC) media that is optimized through a dedicated, purpose-built…
In a move that could reshape how agencies and brands procure premium display, native, and video inventory, Infolinks Media announced a native integration with Basis Technologies’ intelligent advertising operating system. The partnership embeds Infolinks’ curated proprietary placements directly into the planning, activation, and optimization workflows that enterprise marketers already use in Basis, eliminating the need…
In this episode of AdTech Edge – Tuesdays with Trailblazers, we sit down with Dave Etherington, VP of Revenue and Partnerships, US at Broadsign to break down the future of DOOH advertising, programmatic media, performance measurement, and the rapid evolution of modern advertising. About Dave Etherington About Broadsign About Siddesh Shetty More About Dave: https://www.linkedin.com/in/daveetherington/…
Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility. The practices that close that gap in the next 24 months will own the next decade. By Ronn TorossianFounder and Chairman, 5W Public Relations A statistic…
Amadeus has launched the Amadeus Travel Advertising Platform, an AI‑driven solution that promises to move travel marketers away from reactive optimisation toward a demand‑led orchestration model. Announced at the company’s Advertising Summit in Nice, the platform integrates Accenture’s agentic framework with Amadeus’ traveller‑intent data to enable earlier, data‑rich media buying across fragmented digital channels. From…
The San Diego‑based firm announced Tuesday that its agentic workforce solution has been placed in the top tier of G2’s latest Grid reports, a move that underscores growing demand for autonomous, AI‑powered tools that manage localized digital visibility for multi‑location enterprises. What SOCi announced SOCi, a SaaS provider focused on multi‑location marketing, disclosed that it earned…
GroundTruth has unveiled Dynamic Intent Prediction, an AI‑driven audience solution that leverages ZeroToOne.AI’s Large Behavioral Model to forecast who will act, what they will do, and when they will do it. The announcement marks the first large‑scale commercial deployment of the model and promises to reshape how brands allocate media budgets across programmatic, CTV, and retail media…
Guideline’s Media Plan Management platform has crossed three critical thresholds—over 60,000 active media plans, $300 billion in managed budgets, and more than 10,000 monthly active users—signaling a new scale for enterprise‑grade ad‑tech solutions. What Guideline announced In a New York press release dated May 28, 2026, Guideline reported that its end‑to‑end Media Plan Management solution now supports more than…
SearchKings Secures Second Google Ads Creative Impact Award for SKTV, Democratizing Connected‑TV Advertising for SMBs. The Toronto‑based digital‑marketing agency announced Thursday that its AI‑powered Connected‑TV solution, SKTV, has earned a second‑year Google Ads Creative Impact Award at the 2026 Google Marketing Live event, underscoring the platform’s role in bringing premium TV inventory to small and…
Brandi AI Named G2 Summer 2026 High Performer for Answer Engine Optimization (AEO) — the latest validation of a platform that promises to make AI technology‑generated brand answers visible, measurable, and controllable for enterprise marketers. What Brandi AI Offers Brandi AI is a SaaS platform that aggregates AI‑generated answers from large language models such as ChatGPT, Gemini, and Microsoft Copilot, then maps each mention back to the originating brand. The…
NEW YORK, May 28, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and health media advertising. The partnership benefits marketers by expanding programmatic access to point-of-care (POC) media that is optimized through a dedicated, purpose-built…
In a move that could reshape how agencies and brands procure premium display, native, and video inventory, Infolinks Media announced a native integration with Basis Technologies’ intelligent advertising operating system. The partnership embeds Infolinks’ curated proprietary placements directly into the planning, activation, and optimization workflows that enterprise marketers already use in Basis, eliminating the need…
