April 26, 2026

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InMarket‑Yahoo DSP Real‑Time Visit Optimization Launch

InMarket Teams with Yahoo DSP to Deliver Real‑Time, Visit‑Based Optimization for Programmatic Advertisers

BusinessWire09 mins

InMarket announced a strategic partnership with Yahoo DSP that brings a visit‑based optimization solution to programmatic buyers across the United States and Canada. The integration lets advertisers fuse InMarket’s in‑store visit data with Yahoo’s omnichannel DSP, enabling automated campaign tweaks that directly tie digital spend to foot‑traffic outcomes. What the partnership delivers The joint offering…

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Acxiom‑Amazon DSP integration adds 10,000+ ready audiences

Acxiom and Amazon DSP Unlock 10,000+ Ready‑to‑Use Audiences for Programmatic Advertisers

BusinessWire08 mins

Acxiom Deepens Amazon Ads Partnership, Making 10,000+ Audiences Available for Immediate Activation in Amazon DSP. The data‑centric firm announced that its extensive audience catalog is now directly accessible through Amazon’s Demand‑Side Platform (DSP) via an API‑driven integration, allowing marketers to launch campaigns across Amazon‑owned properties and premium open‑internet inventory in the United States, United Kingdom…

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Taboola unveils Realize+ AI performance platform

Taboola Unveils Realize+: AI‑Driven Platform to Automate Open‑Web Performance Marketing

GlobeNews Wire08 mins

Taboola Unveils Realize+: AI‑Driven Platform to Automate Open‑Web Performance Marketing. The New York‑based ad tech firm announced today that its next‑generation solution, Realize+, extends the Realize platform with autonomous budget allocation and AI‑generated creative elements, aiming to give advertisers the same level of automation they enjoy on walled‑garden channels while keeping spend on premium open‑web…

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LG & Teads Expand CTV Partnership Across APAC & EU

LG Ad Solutions and Teads Extend Premium CTV Partnership Across APAC and Europe

GlobeNews Wire08 mins

LG Ad Solutions and Teads have renewed their exclusive partnership, adding a slate of new markets in APAC and Europe and unlocking more premium connected‑TV (CTV) inventory for advertisers. The expanded deal, announced on April 23, 2026, gives brands access to LG’s high‑impact HomeScreen formats through Teads’ omnichannel platform, promising higher viewability and richer data for enterprise‑level campaigns. The…

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Starti.ai AI Studio 2.0 Launches Unified Video AI Platform

Starti.ai Unveils AI Studio 2.0: An End‑to‑End AI Platform for Advertising Video Creation

PR Newswire08 mins

Starti.ai unveils AI Studio, a unified AI‑driven platform that promises to streamline every stage of advertising video production—from script analysis to post‑campaign performance insights. The upgrade, announced on April 23, 2026, marks the company’s most ambitious push yet to turn fragmented creative workflows into a single, data‑rich system for enterprise marketers. What AI Studio 2.0 Brings to the Table…

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Beasley Broadcast Extends Debt Exchange – AdTech Impact

Beasley Broadcast Group Extends Debt Exchange Offer, Signaling Stability for AdTech Partners

PR Newswire09 mins

Beasley Broadcast Group — the multi‑platform media company behind dozens of radio stations and digital audio properties — has announced a six‑day extension of its ongoing debt exchange and tender offers, pushing the final settlement dates to April 30, 2026. The move, detailed in a recent press release, gives investors and, crucially, the company’s advertising‑technology ecosystem more time to align on…

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AdTech Holding Secures Fourth Spot in Deloitte Fast 50

AdTech Holding Earns Fourth Spot in Deloitte Technology Fast 50 Middle East & Cyprus

PR Newswire010 mins

AdTech Holding Earns Fourth Spot in Deloitte Technology Fast 50 Middle East & Cyprus, the Cyprus‑based advertising‑technology firm announced Thursday, marking its fourth consecutive appearance on the prestigious Deloitte ranking. The company’s inclusion signals sustained revenue growth and positions it among the region’s fastest‑scaling tech players. Growth Metrics and Deloitte Ranking The Deloitte Technology Fast 50 program…

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Brandwatch adds APAC data, sharpening global audience insigh

Brandwatch Expands APAC Data Coverage, Boosting Global Enterprise Audience Insight

PR Newswire07 mins

Brandwatch Expands APAC Data Coverage, Boosting Global Enterprise Audience Insight — the social‑media intelligence platform announced today that it will now ingest data from WeChat, Weibo, RedNote and other leading Asia‑Pacific networks, giving marketers a more complete view of fragmented global audiences. Why the announcement matters The addition of APAC‑specific signals addresses a blind spot that has…

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PubMatic Unveils Creative Innovation Suite on AgenticOS to Merge Custom Formats, Planning, and Execution

BusinessWire09 mins

PubMatic Unveils Creative Innovation Suite on AgenticOS to Merge Custom Formats, Planning, and Execution, positioning the ad‑tech firm at the forefront of cross‑screen advertising by bundling premium creative, agentic deployment, and unified measurement into a single SaaS workflow. The announcement PubMatic (NASDAQ: PUBM) introduced its Creative Innovation Suite as a native module of the AgenticOS operating system….

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FreeWheel Partner Portal Streamlines CTV Ad‑Tech Integration

FreeWheel Unveils Partner Portal to Streamline CTV Ad‑Tech Integration

BusinessWire07 mins

FreeWheel Launches New Partner Portal, Advancing Its Open Platform Strategy for Streaming Advertising. The San Francisco‑based ad‑tech firm announced a centralized hub that lets approved technology partners plug directly into its FreeWheel Streaming Hub, promising faster, more secure access to APIs, sandbox testing and production‑grade rollouts for premium publishers. A unified gateway for CTV innovation The Partner Portal is essentially a developer console and marketplace rolled into one. Instead of…

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