Position² Launches Arena for AI Ad Workflows

Position² Launches Arena to Orchestrate AI-Native Ad Workflows

Position² has introduced Arena, a proprietary technology platform designed to connect marketing intelligence, human expertise and AI agents across enterprise growth and advertising workflows. The system brings performance analytics, campaign execution, project management and client delivery into a shared environment, targeting organizations that manage paid media and broader marketing programs across multiple channels. Arena is…

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Comcast Expands AI for Video Advertising

Comcast Technology Solutions Brings Video AI Into Ad Workflows

Comcast Technology Solutions (CTS) is expanding its VideoAI platform with a suite of AI-powered applications designed to automate video processing, metadata management, quality control and advertising-related workflows for broadcasters, content owners, streaming providers and operators. Unveiled ahead of IBC 2026, the applications include video verticalization, regional-language localization, smart chapter detection, metadata enrichment, automated quality control…

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MediaGo Advances Open Internet AdTech With AI

MediaGo Deepens Open Internet AdTech With SmartBid 3.0

MediaGo has received the Excellence Award in the AdTech category at the 2026 Global Tech Awards, marking the third consecutive year the advertising technology company has received recognition from the program. The more significant development for the market, however, is the technology behind the submission: a deep-learning-based product suite designed to improve campaign bidding, learning…

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PlayTiger Brings AI Agents to Roblox Ads

PlayTiger Brings Agentic AI to Roblox Advertising Workflows

Toya has introduced PlayTiger connectors for ChatGPT and Claude, bringing AI-agent capabilities into Roblox analytics, advertising, marketing and studio workflows. The integration is designed to move AI beyond reporting and recommendations by allowing permissioned agents to perform selected actions across the Roblox growth and advertising lifecycle. PlayTiger provides a higher-level orchestration layer on top of…

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Brkthru Targets 2027 Media Buying Plans

Brkthru’s One Day Sale Targets Q4 and 2027 Media Buying Plans

Brkthru is preparing its sixth annual One Day Sale for September 24, giving agencies and brands an opportunity to finalize Q4 and 2027 digital media commitments ahead of the next planning cycle. The initiative is structured around advance media planning rather than a conventional short-term promotional sale, with buyers developing budgets, campaign strategies and tactics…

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TwelveLabs Launches AI Video Compliance Platform

TwelveLabs Launches AI Video Compliance Platform for Media Teams

TwelveLabs is turning its video intelligence technology into a broader enterprise application with the launch of Compliance by TwelveLabs, a SaaS platform designed to detect content-policy violations, explain why footage was flagged and identify potentially synthetic video. Built on the company’s agentic video intelligence platform and integrated with NVIDIA’s Synthetic Video Detector, the system targets…

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Alpha Modus Patent Targets Retail Media Data

Alpha Modus Patent Targets In-Store Behavioral Data for Retail Media

Retail media is increasingly moving beyond retailer websites and apps, with advertisers looking for ways to connect first-party shopper data to physical-world purchasing behavior. Alpha Modus is now adding another piece to that infrastructure after receiving a U.S. patent covering a system that can turn shopper activity inside a store into personalized, price-specific offers delivered…

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Ingenee Brings AI to FAST and CTV Operations

Ingenee Brings Agentic AI to FAST, CTV and VOD Media Operations

Ingenee.ai is taking aim at one of streaming media‘s less visible bottlenecks: the manual work required to organize, schedule, publish and monetize growing content libraries. Ahead of IBC2026 in Amsterdam, the company is unveiling a media operations platform that uses agentic AI to automate workflows across FAST channels, VOD services, content libraries and distribution, while…

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Videowise Brings UGC Into AI Search

Videowise Launches AI Visibility to Make UGC Discoverable in AI Search

Videowise is taking shoppable video into the emerging AI-search market with AI Visibility, a new platform designed to make user-generated video content readable, citable and rankable by large language models. The launch combines Answer Engine Optimization (AEO) with YouTube Generative Engine Optimization (GEO), giving ecommerce brands a way to turn previously difficult-to-index video content into…

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