AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Bright Mountain Media Cuts Losses as AI Strategy Takes Shape
Bright Mountain Media is narrowing its losses while reshaping a portfolio that spans advertising technology, digital publishing, consumer insights and media services. The company reported second-quarter revenue of about $13.6 million, down 12% year over year, but its first-half net loss improved 38% to $4.5 million as management pushed cost discipline and continued investment in…
FouAnalytics Launches $2M Unlimited Ad Measurement Plan
FouAnalytics is betting that the next battleground in digital advertising measurement is not another verification tag, but unrestricted access to the underlying evidence. The independent analytics company has launched FouAnalytics Unlimited, a $2 million annual enterprise subscription that lets advertisers and agencies analyze unlimited served ad impressions across display, CTV, online video, audio and native,…
Rokt mParticle Wins Award for Enterprise Customer Identity Platform
Rokt mParticle has been named “Customer Identity Platform of the Year” in the 2026 MarTech Breakthrough Awards, putting renewed attention on a foundational problem in enterprise marketing technology: connecting fragmented customer signals across devices, channels and advertising platforms. The recognition comes as marketers increasingly rely on first-party data and identity infrastructure to support personalization, measurement…
IQM Wins MarTech Award for Privacy-First Identity Resolution
IQM Advertising Corporation has been named “Identity Resolution Platform of the Year” in the 2026 MarTech Breakthrough Awards, highlighting a growing challenge for advertisers: maintaining accurate audience identity as third-party cookies decline and privacy requirements tighten. IQM’s approach puts its DSP, DMP and proprietary identity graph into a single architecture, with a particular focus on…
DOmedia Adds Reveal Brand Lift to OOH Ad Platform
Measurement continues to become a defining priority for the out-of-home (OOH) advertising industry as advertisers demand greater accountability across every media investment. Responding to that shift, DOmedia has expanded its OOH advertising platform through a new integration with Reveal’s Brand Lift solution, allowing agencies and brands to evaluate campaign impact without leaving their existing planning…
AAF Honors 2026 Advertising Hall of Achievement Leaders
The American Advertising Federation (AAF) has unveiled the 2026 class of its Advertising Hall of Achievement (AHOA), honoring eight executives whose work reflects the evolving priorities of the advertising and marketing industry. Established to recognize professionals under the age of 40, the Hall of Achievement celebrates leadership across advertising, media, marketing, technology, and brand strategy….
Clinch CEO Wins MarTech Award for AI Advertising Innovation
Artificial intelligence is increasingly transforming not just how digital advertisements are created, but how entire campaigns are planned, executed, and optimized. That evolution was reflected in the 2026 MarTech Breakthrough Awards, where Clinch Co-Founder and CEO Oz Etzioni was named MarTech Company CEO of the Year for his contributions to advancing autonomous advertising technologies. The…
Fullcast Recognized by Gartner for AI Marketing Agents
The market for AI-powered marketing and revenue platforms continues to evolve beyond generative content creation, with enterprises increasingly seeking autonomous systems capable of executing complex business workflows. Against this backdrop, Fullcast has been recognized as a Market Shaper in Gartner’s July 2026 Emerging Market Quadrant for AI Agents for Marketing – Startup Vendors, reflecting growing…
University of South Carolina Hosts AI Conference on Media Innovation
Artificial intelligence continues to redefine how organizations create, distribute, and measure content, and the University of South Carolina is positioning itself at the center of that conversation with its upcoming AI in Media, Advertising & Public Relations conference. Scheduled for October 9 at the Russell House University Union, the event will convene executives, researchers, educators,…
SEO Smooth Expands AI-Powered Marketing Stack as Automation Drives Organic Search Growth
Digital marketing agency SEO Smooth says its investment in AI-driven automation is reshaping both its internal operations and client services. According to third-party analytics from Semrush, the agency has significantly expanded its organic search visibility in 2026 after building proprietary AI agents, workflow automation, and search optimization systems designed to support SEO, paid media, and…
