How AI Agents Could Reshape Privacy-Preserving Advertising Data Collaboration
1. Where do you see the biggest barriers to allowing AI agents to work across…
Circana Adds AI Signals to Predict Consumer Buying Behavior
Circana has introduced AI-powered predictive commerce signals for its Complete Audiences advertising solution, aiming to help marketers identify consumers whose purchasing behavior may be about to change and activate campaigns around those expected shifts. Announced on October 28, 2026, the new capabilities are designed to identify households likely to enter a product category, increase spending,…
Koah Sees Fourfold Growth as Brands Test AI Conversation Ads
Koah, an advertising platform built for generative AI applications, reported that its gross merchandise value (GMV) increased fourfold in the third quarter of 2026 compared with the second quarter, as brands explore advertising within AI-powered conversations. The company’s latest update points to growing commercial activity in an emerging advertising channel where consumers use AI tools…
FreeCast Hires Broadcast Veteran to Develop Streaming Ad Platform
FreeCast has appointed former broadcast advertising and creative executive Larry Watzman as streaming advertising manager, adding industry experience as the company develops and commercializes its Zer0Gap Ads platform. The appointment places Watzman in a role focused on streaming advertising opportunities, advertiser and agency relationships, creative initiatives and commercial development. FreeCast says the platform is intended…
Triton Digital Automates Audio Ad Deals With AI Seller Agent
Triton Digital has launched an AI-powered Seller Agent for audio advertising, reporting that its first transaction handled campaign discovery, negotiation and ad-server booking through communication between AI agents. The campaign involved fashion retailer Otrium, agency Draft Digital and Dutch media company Talpa Media. Announced on October 28, the transaction was conducted through Triton’s Triton Ad…
Mercado Ads Expands Beyond Performance Into Brand Advertising
Mercado Libre is broadening its advertising strategy beyond sponsored product placements and marketplace performance campaigns, with connected TV (CTV), creator marketing and AI-driven commerce emerging as areas of focus for its Mercado Ads business. The company’s advertising strategy was discussed by Jesus Moreno Sosa, senior vice president of advertising at Mercado Libre, in the latest…
The Trade Desk Adds NetAcuity Data for More Granular Ad Targeting
The Trade Desk has integrated Digital Envoy’s NetAcuity IP intelligence data into its advertising platform, giving marketers additional signals for building audience segments beyond conventional geographic targeting. The global integration adds internet service provider (ISP) and mobile carrier information to audience activation workflows across the open internet, including connected TV (CTV). The partnership is particularly…
PubMatic Adds RunnTV’s 90-Plus FAST Channels in India
PubMatic is expanding advertiser access to India’s free ad-supported streaming television market through a partnership with RunnTV, bringing more than 90 curated streaming channels onto its advertising platform. The agreement gives advertisers another route to buy connected TV (CTV) inventory programmatically, using their existing demand-side platforms (DSPs) or transacting directly through PubMatic’s unified platform. RunnTV…
Proximic Integrates Predictive Audiences Into Magnite’s CTV Platform
Comscore’s Proximic advertising intelligence business is expanding its integration with Magnite to bring AI-driven audience targeting and contextual signals directly into SpringServe, Magnite’s video ad-serving platform. The integration is designed to help streaming publishers package connected TV (CTV) inventory for advertisers while supporting audience activation without relying on individual-level advertising identifiers. The partnership brings together…
Wurl Report Finds Major Content Data Gaps in CTV Advertising
Connected TV (CTV) advertisers may be buying streaming inventory without reliable information about the programs and content surrounding their ads, according to a new report from streaming technology company Wurl. An analysis of CTV advertising bidstream metadata found that 89% of ad requests lacked a usable program name, while 15% contained little or no genre…
Guideline Adds AI Access and New Views of Programmatic Ad Spending
Guideline is expanding its advertising intelligence platform with new digital pricing data access through AI tools, a dedicated view of programmatic direct buying, and changes to advertising spend classifications across North America and the U.K. The six updates, scheduled to roll out in the fourth quarter of 2026, target a persistent challenge for media buyers…
