AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Zenapse Wins Third MarTech Breakthrough Award for AI CRO
Conversion rate optimization is moving beyond static A/B tests and broad behavioral targeting as marketers experiment with AI systems that can interpret intent and adapt digital experiences in real time. Zenapse is positioning itself at the center of that shift after receiving the 2026 MarTech Breakthrough “Conversion Rate Optimization Solution of the Year” award for…
Decile Brings Ecommerce Audience Intelligence Into AI Assistants
The marketing dashboard may be becoming less important as AI assistants evolve from chat interfaces into working environments. Decile is pushing that shift into ecommerce marketing with the launch of Decile MCP, which lets marketers query customer intelligence, analyze audiences and create advertising segments directly through AI assistants including Claude and ChatGPT. Decile Connects Ecommerce…
Accredited Debt Relief Uses Rob Lowe to Humanize Debt
Financial services advertising has increasingly moved beyond rates, products and promotional offers toward campaigns designed to make difficult money conversations feel more relatable. Accredited Debt Relief is taking that approach with its first major national advertising campaign, pairing actor Rob Lowe with Oscar-winning cinematographer and director Wally Pfister to address consumer debt through stories about…
National CineMedia Acquires Captivate to Expand Premium DOOH
National CineMedia is moving beyond cinema screens with its acquisition of Captivate Holdings, bringing a large network of elevator and lobby screens across offices and residential properties into the company’s advertising portfolio. The deal gives NCM a broader footprint in digital out-of-home (DOOH) while connecting cinema, place-based and programmatic advertising inventory under a larger media…
Tireweb Launches AI Search-Ready Marketing for Tire Dealers
The search funnel is changing for local businesses. Instead of typing “tire shop near me” into a search engine and choosing from a page of links, consumers can increasingly ask AI assistants to recommend where they should buy tires. Tireweb is responding with Tireweb Marketing, a managed advertising and local-search service designed to help independent…
Yiren Digital Uses AI to Counter Fraud and Credit Risk
Yiren Digital’s latest fraud figures highlight how artificial intelligence is moving deeper into financial risk management, where machine learning systems are increasingly being used to identify suspicious behavior before it translates into credit losses. The China-based fintech company’s approach combines automated fraud screening, AI-driven credit decisioning, data analysis and human review across the lending lifecycle….
NGP VAN Launches AI Interface for Secure Data Workflows
The launch reflects a broader shift in enterprise software toward AI interfaces that allow users to interact with existing databases and applications through natural-language commands rather than conventional web interfaces or custom code. NGP VAN Interface adds what the company describes as a fourth interaction layer alongside its web applications, APIs and data products. The…
Robot.com Unveils R-dog for Last-Mile Delivery and OOH Ads
The last 100 meters of a delivery can be the hardest — and increasingly, it could become an advertising opportunity. Robot.com has unveiled R-dog, a four-legged delivery robot concept designed to navigate stairs, curbs and uneven terrain while doubling as a mobile interactive out-of-home (OOH) advertising platform. Robot.com Wants Its Four-Legged Delivery Robot to Become…
Townsquare Expands Digital Advertising Reach Through Muirfield Partnership
The partnership illustrates how local media companies are increasingly using technology partnerships to extend beyond traditional advertising formats and compete for a larger share of digital marketing budgets. Muirfield Broadcasting operates STAR 102.5 FM and WIOZ 550 AM and has served businesses and audiences across North Carolina’s Sandhills and Moore County for more than five…
Degree Turns NYC Subway Heat Into an Interactive OOH Campaign
For brands competing for attention in crowded urban environments, the subway is both an advertising canvas and a real-world consumer touchpoint. Degree is leaning into that reality with a New York summer campaign that renames three MTA subway stations, combines out-of-home advertising with creator content and sampling, and turns free product giveaways into complimentary subway…
