You’re stepping into the CEO role at Collage as the company enters its next phase of growth. What’s your vision for Collage moving forward? Collage was built on a simple belief: managing important brand content shouldn’t feel heavy, complicated, or out of reach for growing teams. As we enter our next phase, our vision is…
How is NRF redefining the role of events by becoming a platform for ecosystem-building and community? Events as a whole are an excellent way to create a larger sense of community. However, NRF specifically creates continuity across various retail partners, technology providers, and decision-makers, allowing ideas and relationships to develop past the show floor. This…
The Power of Authentic Engagement In the beauty industry, consumer attention is both fleeting and fiercely competitive. Capturing it requires more than advertising. It demands trust, authenticity, and meaningful conversations.PR firms have become essential partners for beauty brands, translating social buzz into tangible business outcomes. By shaping perception and driving engagement, these agencies help brands turn…
The marketing‑technology landscape took a notable turn on Tuesday as Klaviyo (NYSE: KVYO) disclosed a strategic alliance with Google. The collaboration is designed to fuse Klaviyo’s real‑time customer‑data platform with Google’s suite of AI, search, advertising, and messaging capabilities, giving brands the tools to deliver what the companies call “autonomous” customer experiences—from the moment a shopper…
The report’s most striking finding is the elevation of Marketing Mix Modeling (MMM) and broader commercial analytics to the status of a “source of truth” for high‑stakes financial decisions. Executives are increasingly relying on econometric frameworks to guide budget allocation, pricing strategies, and promotional planning. This transition signals a move away from intuition‑driven budgeting toward…
Taboola (Nasdaq: TBLA) released its fourth‑quarter and full‑year 2025 financial results, highlighting modest revenue growth, a shift in profitability metrics and an aggressive investment in its Realize platform. The data points to a company that is consolidating its position in the performance‑advertising space while navigating a competitive landscape dominated by AI‑enabled buying. “2025 was not just…
Samsung Electronics announced a strategic collaboration with Gracenote, the data arm of Nielsen, to integrate the latter’s extensive entertainment metadata into Samsung’s next‑generation smart‑TV platform. The move, disclosed on Feb. 25, 2026 from New York, aims to give Samsung users conversational, AI backed ways to locate movies, TV shows and sports events, while also laying groundwork for new…
The first public deployments of Member Benefit took place in 2025 at a series of large‑scale gatherings, including Austin City Limits Music Festival, Lollapalooza, Outside Lands, and the Ryder Cup. In each case, FUZE collaborated with existing clients such as Chase, Citi, Verizon and T‑Mobile to provide on‑site charging kiosks that also served as touchpoints for brand engagement….
The release is anchored in a set of internal findings that AI Digital says demonstrate a stark contrast in outcomes. Advertisers that employ predictive analytics across open platforms are achieving 2.9× higher performance than those confined to proprietary stacks. Teams that can adjust campaigns in real time see a 26% lift in ROI, while organizations…
GS1, the worldwide authority on product identification, maintains a catalog of unique Global Trade Item Numbers (GTINs) that serve as the backbone of retail supply chains. When a brand wants to issue a coupon, the identifier links the offer to the exact SKU, ensuring that the discount is applied only to the intended product. Errors…
You’re stepping into the CEO role at Collage as the company enters its next phase of growth. What’s your vision for Collage moving forward? Collage was built on a simple belief: managing important brand content shouldn’t feel heavy, complicated, or out of reach for growing teams. As we enter our next phase, our vision is…
How is NRF redefining the role of events by becoming a platform for ecosystem-building and community? Events as a whole are an excellent way to create a larger sense of community. However, NRF specifically creates continuity across various retail partners, technology providers, and decision-makers, allowing ideas and relationships to develop past the show floor. This…
The Power of Authentic Engagement In the beauty industry, consumer attention is both fleeting and fiercely competitive. Capturing it requires more than advertising. It demands trust, authenticity, and meaningful conversations.PR firms have become essential partners for beauty brands, translating social buzz into tangible business outcomes. By shaping perception and driving engagement, these agencies help brands turn…
The marketing‑technology landscape took a notable turn on Tuesday as Klaviyo (NYSE: KVYO) disclosed a strategic alliance with Google. The collaboration is designed to fuse Klaviyo’s real‑time customer‑data platform with Google’s suite of AI, search, advertising, and messaging capabilities, giving brands the tools to deliver what the companies call “autonomous” customer experiences—from the moment a shopper…
The report’s most striking finding is the elevation of Marketing Mix Modeling (MMM) and broader commercial analytics to the status of a “source of truth” for high‑stakes financial decisions. Executives are increasingly relying on econometric frameworks to guide budget allocation, pricing strategies, and promotional planning. This transition signals a move away from intuition‑driven budgeting toward…
Taboola (Nasdaq: TBLA) released its fourth‑quarter and full‑year 2025 financial results, highlighting modest revenue growth, a shift in profitability metrics and an aggressive investment in its Realize platform. The data points to a company that is consolidating its position in the performance‑advertising space while navigating a competitive landscape dominated by AI‑enabled buying. “2025 was not just…
Samsung Electronics announced a strategic collaboration with Gracenote, the data arm of Nielsen, to integrate the latter’s extensive entertainment metadata into Samsung’s next‑generation smart‑TV platform. The move, disclosed on Feb. 25, 2026 from New York, aims to give Samsung users conversational, AI backed ways to locate movies, TV shows and sports events, while also laying groundwork for new…
The first public deployments of Member Benefit took place in 2025 at a series of large‑scale gatherings, including Austin City Limits Music Festival, Lollapalooza, Outside Lands, and the Ryder Cup. In each case, FUZE collaborated with existing clients such as Chase, Citi, Verizon and T‑Mobile to provide on‑site charging kiosks that also served as touchpoints for brand engagement….
The release is anchored in a set of internal findings that AI Digital says demonstrate a stark contrast in outcomes. Advertisers that employ predictive analytics across open platforms are achieving 2.9× higher performance than those confined to proprietary stacks. Teams that can adjust campaigns in real time see a 26% lift in ROI, while organizations…
GS1, the worldwide authority on product identification, maintains a catalog of unique Global Trade Item Numbers (GTINs) that serve as the backbone of retail supply chains. When a brand wants to issue a coupon, the identifier links the offer to the exact SKU, ensuring that the discount is applied only to the intended product. Errors…
