By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
The ad market is forecast to cross the trillion-dollar milestone for the first time in 2026. What it cannot do is measure where that money actually went. For the brands and agencies I speak with, that is the real problem of the moment. Budgets are consolidating, but the data needed to deploy them intelligently keeps scattering…
Deal Overview The acquisition, finalized in early July 2024, transfers ownership of Flywheel’s China‑focused business and its Southeast Asian assets to NielsenIQ. Flywheel’s platform, already recognized for tracking marketplace performance, social‑commerce trends, and digital‑shelf health, will now operate alongside NielsenIQ’s existing retail measurement services. While the financial terms were not disclosed, the strategic fit is…
Zeta Global, the New York‑based AI infrastructure firm listed on the New York Stock Exchange under the ticker ZETA, announced that it will take the stage at an investor briefing organized by Citi on Monday, July 6, 2026. The session, slated for 4:30 p.m. Eastern Time, will focus on the company’s latest AI strategy, a re‑engineered technology stack, and the longer‑term market…
Avenue Z, a digital marketing and public‑relations firm that has built a reputation around AI‑driven search strategies, announced this week that it has earned Certified Agency Partner status from Profound, the AI search discoverability platform that powers many of today’s generative‑search assistants. The designation places Avenue Z among a small founding cohort of agencies recognized for deep…
Paris‑based biotech firm Abivax exercised its underwriters’ option, increasing the size of its American Depositary Share offering and outlining a clear plan for the newly‑raised capital. Abivax SA announced on July 2, 2026 that the underwriters handling its recent public offering of American Depositary Shares (ADSs) have taken up the entire over‑allotment option. The option, which…
The free‑ad‑supported streaming TV sector is projected to climb from $12.3 bn in 2025 to $31.8 bn by 2030, driven by platform expansion, AI‑powered ad tech and a surge in smart‑TV adoption. Why the surge matters Unlike subscription‑only services, FAST platforms generate revenue solely from advertising, allowing viewers to access a broad mix of movies, TV shows…
Edge226, the Tel Aviv‑headquartered performance‑marketing platform that serves mobile app and game advertisers, disclosed on July 2, 2026 that it has completed the acquisition of AnyClip Ltd., a specialist in AI‑powered video analysis for publishers. While the financial terms remain private, the deal signals a strategic push to blend video‑content understanding with real‑time, outcome‑based buying across connected TV,…
New proprietary data from TripleLift reveals that advertisers began budgeting for Amazon’s flagship sales event two weeks early, shifted most of their spend to curated inventory, and saw video outperform display in deal intensity. Amazon’s annual Prime Day has long been a barometer for retail‑centric advertising, but the latest numbers released by programmatic supply‑side platform TripleLift…
London‑based video‑technology firm taps its own chief strategy officer to lead the next phase of growth, while founder Paul Segre shifts to executive chairman. Synamedia, the global provider of video infrastructure and advertising solutions, announced a leadership reshuffle that could reshape its trajectory in the fast‑evolving ad‑tech landscape. Effective immediately, Dr Tzvi Gerstl will assume the chief executive…
Broadcasters have long relied on satellite as a primary content distribution mechanism. But technology evolution and regulatory changes mean that infrastructure is in decline. As the industry prepares for another reduction in spectrum capacity by July 2027 with the FCC’s Upper C-band auction, discussions naturally center on continuity, reliability and managed replacement strategies. That should…
