How In-Store Media Is Transforming Retail Advertising
1. The HOKA campaign combining onsite and in-store media delivered a 13 percent lift in…
818 Tequila Launches ‘Nothing Extra’ Campaign Across CTV and OOH
818 Tequila has launched “Nothing Extra,” its largest advertising campaign to date, combining ingredient transparency with an integrated media strategy spanning connected TV (CTV), social media, YouTube, out-of-home (OOH) advertising and retail media channels. The campaign, developed with creative agency Nice + Frank and produced by OBB’s branded content studio OBB Bolded, features founder Kendall…
WEBTOON Advertising Revenue Grows as Q3 Sales Decline 4%
WEBTOON Entertainment reported third-quarter 2026 revenue of $362.8 million, down 4% year over year, as lower paid-content and intellectual property (IP) adaptation revenue offset growth in advertising. The global digital storytelling company said advertising continued to contribute to its business, while its fourth-quarter outlook points to a potential return to revenue growth. For the quarter…
WM Technology Reports Q3 Decline as Weedmaps Prepares Sponsored Ads Launch
WM Technology, the company behind the Weedmaps cannabis marketplace and business software platform, reported declining third-quarter 2026 revenue and profitability as financial pressure across cannabis retail markets weighed on customer spending. The company is preparing to launch a new sponsored advertising product for cannabis brands, seeking to create another revenue opportunity while increasing investment in…
iHeartMedia Targets $400M in Programmatic Revenue by 2027
iHeartMedia reported third-quarter 2026 revenue of approximately $1.03 billion, up 3.3% year over year, as growth in podcasting and digital audio helped offset weaker broadcast radio and network revenue. The company also outlined an ambitious programmatic advertising target: approximately $400 million in total programmatic revenue in 2027, including an estimated $100 million in incremental broadcast…
PubMatic Q3 Revenue Rises 17% as AI AdTech Gains Momentum
PubMatic reported third-quarter 2026 revenue of $79.6 million, an increase of 17% year over year, as growth in connected TV (CTV), mobile app advertising and emerging AI-related solutions contributed to a broader shift in its business mix. The supply-side advertising technology company also reported higher profitability, expanding adoption of its agentic advertising platform and increased…
ALP Plans Times Square OOH and Retail Takeover in NYC
ALP Supply Co. is planning a large-scale advertising and experiential marketing campaign across New York City, combining out-of-home (OOH) advertising, guerrilla marketing and a branded retail activation in Manhattan. The initiative, scheduled to run from mid-November 2026 through January 2027, represents the nicotine pouch brand’s first major attempt to establish a presence in the New…
BRIDGE Appoints Product and Sales Leaders to Expand Its Identity-Based Advertising Platform
Advertising technology company BRIDGE has appointed Matthew Groner as Senior Vice President and Head of Product and Michelle Savoy as Senior Vice President of Sales and Business Development, strengthening its leadership team as it expands its advertising platform for advertisers, agencies and media companies. The appointments come as BRIDGE focuses on connecting audience identification, advertising…
E Ink Invests in Soofa to Expand Solar-Powered DOOH Advertising
E Ink has announced a strategic investment and partnership with Soofa, expanding its presence in the digital signage market and supporting the deployment of solar-powered electronic paper kiosks for public information and digital out-of-home (DOOH) advertising. The partnership combines E Ink’s display technology and manufacturing capabilities with Soofa’s community relationships and advertising operations. Its immediate…
Porter+Craig Launches PC Studios+ Streaming Platform With AVOD and TVOD
Porter+Craig Film and Media Distribution has launched PC Studios+, a direct-to-consumer streaming platform that combines advertising-supported free entertainment, transactional rentals and purchases, and paid membership access. The service expands the company’s 14-year independent film distribution business into the increasingly competitive over-the-top (OTT) streaming market. Available through web browsers and applications for iOS, Android, Roku, Amazon…
Inuvo Extends IntentKey CTV Targeting to Neighborhood Level
Inuvo has expanded its IntentKey advertising technology with neighborhood-level audience intelligence, giving connected TV (CTV) advertisers another way to identify relevant audiences without relying on device identifiers, individual consumer identities, or persistent household profiles. The advancement extends IntentKey’s existing ZIP-code targeting capabilities by introducing more granular geographic models that capture differences in consumer interests between…
