AdTechEdge

IAS and Impact Plus Partner to Integrate Sustainability in Digital Media Campaigns

Integral Ad Science (IAS), a global leader in media measurement and optimization, has partnered with Impact Plus, a leading sustaintech provider, to help advertisers track both the performance and sustainability of their digital campaigns. This integration responds to rising regulatory pressures like California’s Climate Corporate Data Accountability Act and the EU’s Corporate Sustainability Reporting Directive (CSRD), which require companies to disclose their environmental impact.

Traffic and Bridges Redefines Omni-Channel Advertising with Data-Driven Expertise

James Williams, President and Owner of Traffic and Bridges, is changing how businesses approach digital advertising. With over a decade in paid media and $100 million in ad spend managed, Williams has built a proven system for connecting brands to audiences across an increasingly complex digital landscape.

LiveRamp Empowers Walgreens Ad Group with Clean Room Solution

In a strategic move to strengthen data-driven advertising and enhance personalization across the retail media ecosystem, LiveRamp (NYSE: RAMP) has partnered with Walgreens Advertising Group (WAG) to power its clean room solution. This collaboration allows Walgreens, which boasts over 101 million myWalgreens loyalty members, to activate and scale its first-party data capabilities with greater speed, transparency, and precision—ushering in a new era of performance-based retail media.

MediaGo Launches SmartBid 3.0: Faster Scaling & Stable Performance for Advertisers

MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.

Nexos Launches in Bogotá, Turns Daily Commutes Into Ultrasonic Retail Channels

PEM Media Agency, in collaboration with ultrasonic tech pioneer LISNR, has launched Nexos—a mobile app that turns the Colombian capital’s massive transit system into a new kind of marketing channel. Built on LISNR’s Radius® ultrasonic proximity platform, the app delivers real-time promotions to riders across TransMilenio, Bogotá’s sprawling Bus Rapid Transit (BRT) system, reaching up to 2.5 million daily passengers.

Cognitiv Upgrades ContextGPT™ for Smarter, Cookie-Free Contextual Targeting

Cognitiv, the AI-driven performance partner, has unveiled a major upgrade to ContextGPT™, its advanced contextual targeting platform. The revamped system promises advertisers sharper, cookie-free audience targeting, leveraging deep learning and advanced AI reasoning to connect brands with the right audiences more efficiently.

LG Ad Solutions Survey Reveals Shift to Streaming Amid Economic Concerns

As economic uncertainty shapes consumer behavior, LG Ad Solutions conducted a U.S.-based survey to uncover how inflation and rising out-of-home entertainment costs are influencing video streaming habits. The findings reveal a significant pivot toward Connected TV (CTV) and FAST platforms, as consumers seek cost-effective ways to stay entertained at home.

How Ethical AI Will Define AdTech’s Next Decade

It’s 2035, and a consumer receives a personalized ad after discussing sustainability with a friend. Algorithms don’t just power the system behind them; ethics govern them. Every data point and every creative decision have been filtered through AI governance to protect privacy, eliminate bias, and ensure transparency. Ethical AI has become the foundation of AdTech…

Intent IQ and Raptive Partner to Lift Publisher Yield With Privacy‑First Bid Enhancement

GlobeNews Wire10 hours ago10 hours ago08 mins

As identity signals grow more fragmented—and, in some cases, disappear entirely—publishers are under pressure to monetize audiences without violating privacy or betting on a single identifier. Intent IQ believes the answer lies not in replacing IDs, but in strengthening the signals that already exist.

EVA Live Launches NeuroServe AI Advertising Platform

EVA Live Launches NeuroServe, an AI Ad Platform Built to Kill Manual Optimization

GlobeNews Wire10 hours ago10 hours ago08 mins

EVA Live is making a clear bet on where digital advertising is headed—and where it’s breaking down today. The AI‑driven advertising company announced the official launch of NeuroServe, a next‑generation online advertising platform designed to eliminate inefficient A/B testing, reduce human error, and optimize campaigns in real time using continuous AI learning.

Rokt mParticle Match Boost Targets Ad Match‑Rate Gaps

Rokt mParticle’s Match Boost Takes Aim at the Match‑Rate Crisis in First‑Party Advertising

PR Newswire10 hours ago10 hours ago010 mins

Rokt mParticle thinks it has a fix. The company is continuing the rollout of Match Boost, a new capability inside its real‑time customer data platform designed to enrich first‑party audiences at the exact moment they’re activated. The goal: close the growing “match‑rate gap” caused by missing identifiers, fragmented identities, and ongoing signal loss across the ad ecosystem.

ABCS Insights Expands Full‑Funnel Ad Measurement to Canada

ABCS Insights Brings Full-Funnel Ad Effectiveness Measurement to Canada

PR Newswire10 hours ago10 hours ago03 mins

As marketers face growing pressure to prove what actually drives growth, ABCS Insights is taking its unified advertising effectiveness platform north of the border. The company announced today that its full‑funnel advertising measurement solutions are now available in Canada, giving brands, agencies, and publishers access to a single framework that connects media exposure to real business outcomes—from brand awareness all the way to sales.

Catalyst IQ Launches AI-First SEO Platform for Auto Dealers

Catalyst IQ announced a new Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) product built specifically for AI‑driven search results, today at the National Automobile Dealers Association (NADA) convention.

PR Newswire10 hours ago10 hours ago04 mins

Designed to help automotive dealers show up when car shoppers search on Google or use AI answer engines, Catalyst IQ’s SEO/AEO solution leverages real‑time market intelligence to influence SEO planning and content. It takes SEO to another level by factoring market demand, current inventory and local, competitive movement. For years, most dealership SEO relied on static keyword lists, historical trends, and generic templates. Catalyst IQ’s new solution flips the script by measuring market demand and potential vs. keywords. It aligns SEO, AEO, and GEO to real inventory, pricing, and in‑market demand, enabling dealers to capture high‑intent queries—including AI‑generated answers—with content grounded in sales reality.

The Ad Man 2.0 revisits a classic marketing legacy with fresh lessons on leadership, values, and navigating AI without losing the human edge.

From Basement Beginnings to AI‑Era Leadership: The Ad Man 2.0 Reframes Marketing for What Comes Next

PR Newswire1 day ago1 day ago05 mins

In 1981, Jim Mudd Sr. started what would become one of automotive marketing’s most recognizable agencies in a basement. More than four decades later, that origin story is being revisited—not as nostalgia, but as a blueprint for navigating an industry now shaped by AI, automation, and relentless digital change.

PubMatic AI Insights Brings Real-Time Demand Clarity

PubMatic Launches AI Insights to Give Publishers Real-Time Clarity on Demand—and Revenue

Prathamesh Barathe1 day ago1 day ago010 mins

That’s the problem PubMatic (NASDAQ: PUBM) is targeting with the launch of AI Insights, a new set of AI‑powered capabilities designed to help publishers understand shifting demand dynamics and act on them before revenue opportunities disappear.

Delivered through the PubMatic Assistant, which is embedded directly into the company’s platform, AI Insights gives publishers real‑time visibility into how their inventory, pricing, and demand compare with a relevant peer group—without exposing proprietary data. The goal: replace backward‑looking analysis with live intelligence that explains not just what changed, but why it changed.

LiveRamp CEO Scott Howe Wins IAB Lifetime Award

LiveRamp CEO Scott Howe Earns IAB Lifetime Award for Shaping the Future of Ad Tech

BusinessWire1 day ago1 day ago07 mins

LiveRamp CEO Scott Howe has spent much of his career arguing that advertising works better when the industry works together. This week, the Interactive Advertising Bureau (IAB) made that case official. At the 2026 IAB Annual Leadership Meeting, Howe was presented with the IAB Service of Excellence — Lifetime Commitment Award, one of the organization’s…

Flowco plans to acquire ESP specialist Valiant for about $200M, expanding its artificial lift portfolio and pushing deeper into the Permian Basin.

Flowco to Buy Valiant in $200M Deal, Deepening Its Grip on Artificial Lift

BusinessWire1 day ago1 day ago08 mins

Flowco Holdings Inc. (NYSE: FLOC) is making a decisive move to broaden its role in oilfield production technology. The company announced it has signed a definitive agreement to acquire the parent company of Valiant Artificial Lift Solutions LLC, one of the largest private, pure‑play providers of electric submersible pump (ESP) systems in the U.S., in a transaction valued at approximately $200 million.

AdClarity Adds AI to Decode Competitor Ad Objectives

PRWeb1 day ago1 day ago07 mins

Competitive ad intelligence has never been short on data. Marketers can already see where competitors advertise, how much they spend, and which creatives they run. What’s been missing is context—the intent behind those campaigns. BIScience, the company behind the ad intelligence platform AdClarity, thinks it has the answer.

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