How AI Agents Could Reshape Privacy-Preserving Advertising Data Collaboration
1. Where do you see the biggest barriers to allowing AI agents to work across…
1. Where do you see the biggest barriers to allowing AI agents to work across…
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
With 2026 marking the definitive “death of the cookie” and rising digital ad blindness, performance…
As more companies implement AI to automate tasks, many tech-forward business leaders are touting the…
MediaGo has received two awards at France’s Les Cas d’OR digital marketing awards for a native advertising campaign developed with lead generation agency hipto. The recognition includes the Native Acquisition Strategy Award and the De Vinci Executive Education MBA MDIA Special Prize, highlighting the growing focus on lead quality and downstream conversion performance in performance…
The Texas Office of the Attorney General has filed a lawsuit against the Harris County Clerk and the office’s communications director, alleging that election-information advertisements on Facebook and Instagram were deliberately targeted toward selected racial and ethnic groups while excluding others. The case puts demographic targeting practices on Meta’s advertising platforms under legal scrutiny, raising…
Brandlight has introduced AI Ads, an expansion of its enterprise AI marketing platform designed to help brands create, launch and optimize paid advertising campaigns across AI-powered discovery environments, including ChatGPT and Google AI Overviews. The product combines Brandlight’s existing organic AI visibility intelligence with paid advertising data and customer marketing insights. The company says the…
AI Digital, an AI-native media consultancy, is opening an AI Innovation Center in Miami’s Design District, creating a physical environment where advertisers, marketers and business partners can explore how artificial intelligence is changing media planning, creative production and campaign execution. Located at 51 N.W. 36th St., the center is designed to move AI demonstrations beyond…
HELI-D has brought its aerial digital advertising technology to the Formula 1 United States Grand Prix in Austin, Texas, showcasing a large-format flying digital screen carrying advertising content from a major Formula 1 sponsor. The activation demonstrates an alternative approach to digital out-of-home (DOOH) advertising, moving dynamic video displays beyond conventional billboards and fixed-location digital…
Tatari has introduced Tatari Max, an AI-driven advertising optimization engine designed to improve how brands allocate television impressions across premium publisher inventory. The technology operates at the ad-server level, using campaign performance data and real-time impression analysis to determine which TV advertising opportunities are most likely to generate results for individual advertisers. The launch represents…
Teads has introduced a new generation of Teads Ad Manager (TAM), expanding its advertising platform with unified connected TV (CTV) and digital campaign activation, full-funnel measurement and AI-assisted media workflows. The update targets advertisers and agencies seeking to manage cross-screen campaigns through a consolidated platform rather than relying on fragmented planning, buying and reporting systems….
AI-powered advertising platform StackAdapt has appointed Caroline Tsay to its board of directors, adding enterprise software, artificial intelligence and public company governance experience as the company continues to expand its advertising technology business. Tsay brings experience across AI cloud optimization, enterprise software, product management and digital commerce. Her appointment adds an executive with experience scaling…
Vusion has completed its acquisition of In-Store Media (ISM), expanding its presence in physical retail media and strengthening its strategy to connect digital in-store infrastructure with advertising monetization. The transaction brings together Vusion’s connected-store technology and ISM’s expertise in building and operating retail media networks, positioning physical stores as a more integrated part of omnichannel…
Artificial intelligence is becoming a standard part of digital advertising strategies, but its integration into individual media workflows remains uneven. According to DoubleVerify’s (DV) 2026 Global Insights Report, 97% of marketers plan to use AI across some aspects of media planning, buying and optimization in 2026. However, adoption figures across specific campaign activities suggest that…
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