How AI Agents Could Reshape Privacy-Preserving Advertising Data Collaboration
1. Where do you see the biggest barriers to allowing AI agents to work across…
Remento Uses AI Media Buying for Holiday Streaming TV Campaign
Remento, the company behind the Remento Life Story Book, has launched a national streaming television campaign for the holiday gifting season in partnership with TV agency Marketing Architects. The campaign combines emotionally driven creative with AI-powered media buying, highlighting how advertisers are using streaming TV to reach audiences around specific consumer occasions. Running nationally from…
Postmedia Expands Digital Platform Across National News Brands
Postmedia Network is extending its digital publishing platform to National Post and Financial Post, bringing a redesigned reader experience and expanded advertising capabilities to two of Canada’s major national news brands. The rollout marks another stage in the publisher’s broader technology modernization effort, with a focus on audience engagement, content discovery, and advertiser access to…
AudienceSCAN Maps Five Holiday Shopper Groups to Ad Channels
Holiday advertising campaigns in 2026 may require more than a broad seasonal message, as new research from SalesFuel’s AdMall AudienceSCAN identifies distinct shopping behaviors and media preferences across five major U.S. retail occasions. The findings highlight differences among Black Friday, Small Business Saturday, Cyber Monday, Super Saturday, and Christmas Eve shoppers, offering advertising sales teams…
Adly Data Reveals Arabic-First Advertising Trends Across the Gulf
Arabic-first AI marketing platform Adly has released new data highlighting how businesses across the Gulf Cooperation Council (GCC) approach digital advertising, revealing significant differences between regional campaign strategies and conventional English-language marketing practices. The analysis covers advertisements created on Adly’s platform between February and October 2026 across the GCC, Levant, and North Africa. Its findings…
Regenix Launches AI Advertising Service for Medical Spas
Regenix has launched an AI-powered advertising service designed for medical spas, using automated Meta campaign management and consumer intent data to optimize advertising around booked patient appointments rather than conventional performance indicators such as clicks and leads. The Miami-based company is initially targeting medical spas in South Florida, particularly businesses spending at least $6,000 per…
Vend Advertising Partners With Kevel to Expand Nordic Commerce Media
Vend Advertising, the commerce media business operating across several major Nordic marketplaces, has partnered with advertising infrastructure provider Kevel to develop its next-generation marketplace media network. The collaboration will provide the technology foundation for on-site and off-site advertising products across Vend’s portfolio, combining first-party audience data, logged-in users, and high-intent shopping environments. The network includes…
SWYM Appoints Matt DeLoca as First Chief Revenue Officer
SWYM has appointed Matt DeLoca as its first Chief Revenue Officer (CRO), creating a dedicated commercial leadership role as the AI-powered advertising technology company looks to expand its presence across global programmatic markets. DeLoca will lead SWYM’s global revenue strategy, overseeing relationships with advertisers, agencies, and strategic partners across North America, Asia-Pacific (APAC), and Europe,…
OpenX Appoints Robert Horler CEO to Advance AI-Led AdTech
OpenX has appointed Robert Horler as its Chief Executive Officer, placing an experienced advertising and media executive at the helm as the supply-side platform (SSP) provider looks to expand buyer-direct relationships, AI-enabled advertising solutions, and enterprise software offerings. Horler succeeds interim CEO Joshua Metzger, who will return to his position as Chief Legal Officer. The…
Whisper World and Rembrand Merge to Launch AI Video Firm WRLabs
Whisper World and Rembrand have merged to establish WRLabs, a global AI technology company focused on cinematic-quality video editing and advertising integration across media, entertainment, and broadcasting. The combined business aims to expand AI-powered in-content advertising by enabling brands to insert or augment advertising assets within professionally produced video without generating entirely new footage. The…
ApexFlow and Catch NYC Target More Precise Mobile Ad Buying
Mobile advertising technology company ApexFlow has partnered with New York-based advertising agency Catch NYC to connect brand campaigns with mobile audiences through audience intelligence, owned-and-operated applications, and direct publisher relationships. The collaboration has already supported campaigns for brands including Nike, Curaçao Tourism, Blue Foundry Bank, and EAU Palm Beach. The companies are combining Catch NYC’s…
