AdTech Edge

Quad/Graphics, a marketing‑experience firm headquartered in Sussex, Wisconsin, announced Tuesday that it has been named #20 in the 2026 Ad Age Agency Report and #34 in the MM+M Agency 100. The dual recognition highlights Quad’s integrated MX (marketing experience) platform, which blends media buying, creative production, data intelligence and commerce services for enterprise brands across retail, CPG, finance…

Guideline Links MediaTools with Prisma to Automate Media Plan Reconciliation, a move that could reshape how agencies and brands stitch together planning, buying, and finance data across the full media campaign lifecycle. Integration details and how it works Guideline’s MediaTools platform now talks directly to Prisma, Mediaocean’s enterprise‑grade media‑investment system, via a set of RESTful…

Front Row Group, the e‑commerce growth agency that powers beauty, health‑and‑wellness, and CPG brands on Amazon, announced Tuesday that it has acquired Carbon Beauty, a pioneer Amazon accelerator focused exclusively on clean‑beauty products. What the deal entails The acquisition merges Front Row’s full‑service agency model—spanning marketplace strategy, paid‑media buying, and brand‑building—with Carbon Beauty’s proprietary technology for rapid…

Apply Names Jacquelyn Baker Global GM to Accelerate Agentic Customer Experience for CPG & Retail – the Vancouver‑based AI‑driven customer‑experience firm announced today that veteran commerce strategist Jacquelyn Baker will lead its Consumer division, overseeing CPG and retail brands as they shift toward agentic, AI‑powered engagement. From agency‑scale commerce to agentic intelligence Apply, an “Agentic Customer Experience”…