By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
I believe the CTO role is evolving into a dual role – visionary technologist and AI strategist – responsible not just for shipping scalable systems, but for embedding AI and adaptability at every layer of the product and organization. With AI dramatically boosting productivity inside teams, I believe CTOs should get closer to the code than ever – whether leading 20 engineers or 500 – so they can deeply understand the tools, guide architecture decisions, and move fast with confidence.
Welcome, Bartosz! You worked your way up from being a content marketer to serving as the CMO at Zeropark. Please share with us the backstory of this incredible journey. Thank you for having me! I was hired by Commerce Media Tech (then Codewise) back in 2017 to take care of organic marketing activities for one…
Spider Labs, developer of Spider AF, Japan’s No. 1 ad fraud prevention platform by cumulative adoption, today issued a warning to consumers, advertisers, media companies, and agencies about a sharp rise in fake and illegal sports streaming sites exploiting the FIFA 2026 World Cup. BACKGROUND In June 2026, U.S. cybersecurity firm Malwarebytes identified more than…
From Hand‑Out to Strategic Asset Historically, promotional products have been treated as low‑cost tokens handed out at trade shows or events. The conversation among the three associations reframed that perception, positioning swag as a deliberate, data‑driven element of a broader narrative. “Branded merchandise offers a compelling combination of audience engagement, brand recall and environmental efficiency,”…
Adobe (Nasdaq:ADBE) confirmed on Thursday that it has signed a definitive agreement to purchase Topaz Labs, the specialist developer of AI‑driven video and image enhancement software. The move expands Adobe’s portfolio of generative and restorative artificial‑intelligence capabilities, positioning the company to address the growing demand for high‑quality, hybrid content that blends traditionally captured footage with…
In a move that could reshape how visual content moves from capture to commercial distribution, PhotoShelter announced a new partnership with Getty Images on June 25, 2026. The two companies have combined PhotoShelter’s cloud‑based digital asset management (DAM) platform with Getty Images’ worldwide licensing network, creating a joint workflow that lets organizations in the sports and higher‑education…
NEW YORK, June 25 2026 /PRNewswire/ — Rokt mParticle, the enterprise‑focused performance customer‑data platform, announced today the release of its Performance Engine. The new suite bundles an artificial‑intelligence‑driven Audience Agent with four “Performance Accelerators” designed to turn first‑party data into measurable advertising lift. The company says the offering targets the persistent challenges of match‑rate decay, limited look‑alike scalability, and the complexity of household‑level…
Deal Overview On June 25, 2026, the Jonesboro Advertising & Promotion Commission (JAPC) and First Community Bank announced a 15‑year naming‑rights agreement that will rebrand the forthcoming Ridge Athletics Center as the First Community Bank Sportsplex. The contract, valued at $4,525,000, marks a substantial financial commitment aimed at elevating the profile of sports, recreation, and tourism in…
CANNES, France — On June 25, 2026, Omnicom Media announced a partnership with NBCUniversal to roll out a new advertising platform that merges artificial‑intelligence‑generated creative optimization with granular contextual data from streaming content. Dubbed Dynamic Contextual Content (DCC), the service promises to align video ads with the specific episodes, scenes, and viewer moments that best match a brand’s target audience. The…
London – On June 25, 2026, BrandGap.AI announced the public rollout of its AI‑centric competitive positioning service, a tool that claims to replace the traditionally labor‑intensive brand discovery phase with a two‑to‑three‑minute analysis. The solution, which the company says draws on a growing database of more than 1,200 evaluated brands across 30‑plus sectors, delivers an interactive territory…
CloudCampaign, the Boulder‑based platform that serves marketing agencies, announced the general‑availability release of CloudStudio on June 25, 2026. The new offering promises to automate large portions of social‑media content creation while preserving the editorial control that agencies rely on. A hybrid approach to AI‑generated posts The service is embedded directly within CloudCampaign’s existing social‑media management suite. By…
Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…
