AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Skydance Combination Reshapes the Premium CTV Advertising Market
Skydance Corporation has completed its acquisition of Warner Bros. Discovery (WBD), creating a combined media company with two global streaming services, CBS, HBO, cable networks, CBS News, CNN, live sports assets, and a large library of film and television content. For the advertising market, the transaction creates a substantially larger premium video ecosystem spanning broadcast,…
HUMAN Expands Ad Verification Into Programmatic Supply
HUMAN Security has expanded its advertising verification technology beyond invalid traffic detection with the launch of HUMAN Ad Integrity Suite for Platforms, designed for DSPs, SSPs, exchanges, and other programmatic platforms. The offering combines invalid traffic, viewability, and brand-safety signals in a unified verification architecture that platforms can incorporate into supply-quality workflows. OpenX is the…
Roster Adds Instagram Creator Discovery and Meta Ads
Roster has expanded its ambassador-management platform with Instagram Creator Discovery and Meta partnership ads, bringing creator identification, performance evaluation, permission management, and paid amplification into a single workflow for ecommerce and DTC advertisers. The two capabilities address separate stages of creator advertising. Creator Discovery uses Meta’s official APIs to help brands identify potential Instagram partners,…
Collabstr Adds Snapchat Creator Marketplace for Brands
Brands and agencies can now discover, hire, and manage Snapchat creators directly through Collabstr, expanding the creator marketplace’s role in social advertising beyond traditional influencer discovery. The integration brings Snapchat creator inventory and native performance metrics into Collabstr’s existing workflow for campaign sourcing, pricing, payments, and reporting. Collabstr says its marketplace is used by 480,000…
Predactiv Brings AI Foundation Model to Audience Targeting
Predactiv is expanding its advertising data platform with the Predactiv People Model, an AI foundation model designed to create, analyze and activate audiences using behavioral signals. The model combines Predactiv’s proprietary open-web behavioral data with additional datasets to generate audience models, predictive insights and activation-ready segments. The company says the model processes more than 65…
RPA Embeds Always-On Incrementality Into Media Buying
RPA is expanding its partnership with Newton Research to integrate always-on incrementality testing into the agency’s media planning and buying workflow. The capability is being delivered through RPAi, an operating system that combines Newton Research’s agentic analytics with RPA’s campaign workflow. The development moves incrementality measurement closer to day-to-day media operations rather than treating it…
TiVo Ads Expands CTV Reach With Audience Data and Inventory
TiVo Ads is expanding its connected TV advertising platform as advertisers place greater emphasis on measurable reach, audience intelligence and inventory scale. The company says its TiVo One advertising platform reached 6.3 million monthly active users globally by June 2026, up 70% year over year, while advertising and related revenue increased 54% in the second…
InMobi Unifies Ad Decisioning Across Its Programmatic Stack
InMobi has introduced Mobius, a unified intelligence system designed to coordinate advertising decisions across its exchange, demand-side platform (DSP) and advertising surfaces on Glance. The system evaluates eligible advertising opportunities against advertiser-defined outcomes, determines which option should run, and feeds measured campaign results back into subsequent decisions. The launch reflects a broader shift in programmatic…
Locala CTV Planner Brings Market-Level Precision to CTV Buying
Locala has launched CTV Planner, a planning solution designed to help advertisers determine CTV investment according to campaign objectives and market-specific business conditions. The platform combines CTV and online video (OLV) planning with audience, competitive and brand-performance signals to support more granular media allocation. The launch comes as CTV buying becomes more complex due to…
Comcast Report Links Multiscreen TV to Stronger Ad Outcomes
Comcast Advertising has released its 2026 Multiscreen Performance Report, examining how television and streaming campaigns contribute to outcomes across attention, reach, consideration and website activity. The research combines Comcast Advertising campaign data with insights from independent measurement partners. The report argues that evaluating TV advertising solely at the conversion stage can overlook earlier stages of…
