By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
Brilliant, a full‑funnel marketing and public‑relations agency for consumer lifestyle brands, has been named to the 2026 Global Influencer Marketing Awards (GIMA26) shortlist in two highly competitive categories: Best Retail &eCommerce Influencer Strategy and Most Effective Campaign for ROI. The recognition underscores the firm’s data‑centric approach, which blends AI‑powered analytics with creator‑focused execution to deliver…
RainFocus introduced MCP Profiles, an OAuth‑secured AI‑driven automation layer that gives enterprise marketers real‑time access to live event data, marking a notable shift in how event‑centric organizations retrieve and act on information. What RainFocus MCP Profiles Do RainFocus MCP Profiles embed the Model Context Protocol (MCP) into the company’s Nexus platform, allowing AI agents to read and write event…
GDUSA Sports Design Award Winners Prove AI Is No Match for Human Creativity — the latest winners were unveiled Thursday, highlighting how human‑driven visual storytelling continues to outpace algorithmic design in the fast‑moving world of sports branding and advertising. What the awards celebrate Graphic Design USA (GDUSA) announced the inaugural GDUSA Sports Design Awards, honoring the Chicago Blackhawks,…
Opening Paragraph Amberd Design Studio, the Los Angeles‑based digital‑marketing firm behind dozens of high‑growth brands, announced today the launch of Mellbe, a standalone ad‑tech solution built exclusively for addiction treatment providers. The new platform bundles SEO, AI‑driven search optimization, programmatic media buying, and creative services into a single SaaS offering aimed at helping rehab centers cut…
Quad/Graphics announced that it will publish its second‑quarter 2026 financial results on July 28, 2026, with a live webcast on July 29. The company also confirmed participation in the Midwest IDEAS Investor Conference on August 26, where CFO Tony Staniak will field analyst questions. The timing and the accompanying messaging signal Quad’s push to position its MX Solutions suite…
Breaker teams with PatternIQ to power AI‑driven newsletter ads, a move that could reshape B2B email monetization by turning inbox real‑estate into a programmable ad channel. What the integration does Breaker, a SaaS platform that automates B2B newsletter distribution and list growth, has embedded PatternIQ’s AI advertising engine directly into its sending workflow. The partnership…
TREW Marketing Names Veteran Engineer‑Marketer Jennifer Dawkins as President, Signals Strategic Shift in B2B AdTech Services. The Austin‑based agency announced a planned succession that elevates Jennifer Dawkins to the helm, while promoting Erin Moore to VP of Account Services and Morgan Norris to VP of Marketing. The move comes as TREW marks two milestones—a near‑20‑year track record…
Audiense Launches Integrated AI Audience Platform After Merging Buxton and Elevar — the audience‑intelligence firm announced a new brand identity, website, and unified product suite that combines Buxton’s location‑based data, Elevar’s cross‑device tracking, and Audiense’s AI‑driven audience insights. The move, backed by PSG Equity, aims to give marketers a single source of truth for first‑party and third‑party…
FREDERICK, Md., July 7, 2026 – Adwave, the AI-powered platform that lets small businesses create and launch professional CTV commercials in minutes, today formally announced Wavemaker, a standalone AI video generation platform. Available now at wavemaker.io, Wavemaker turns any text prompt, URL, uploaded file, or topic into a scripted, voiced, and scored video in as little as two…
Viamedia.ai Expands Programmatic Video Partnership with Sparklight, Adding 29 New DMAs – In a move that widens its footprint across U.S. television markets, AI‑driven ad‑tech firm Viamedia.ai announced an expanded agreement with broadband provider Sparklight®. The deal brings Viamedia’s programmatic video inventory into 29 additional Designated Market Areas (DMAs), pushing its exclusive video reach to…
