AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly…
Omni Media Consulting Develops AI Decision Intelligence Platform for Marketing
Omni Media Consulting is developing OmniCommand, an AI-powered marketing intelligence platform designed to move marketing teams beyond dashboards and toward data-driven decision support. Currently undergoing internal testing, the platform connects marketing data, identifies findings, estimates potential impact and helps teams determine what deserves attention next. At the center of OmniCommand is a four-stage model: Data,…
Viamedia.ai Advances Local Omnichannel Advertising Platform
Viamedia.ai is highlighting its continued shift toward technology-driven local advertising as six executives receive nine industry recognitions across AdExchanger, Cynopsis and CFX awards programs. While the honors focus on individual leadership, the broader development points to the company’s expansion across AI, addressability, programmatic advertising and cross-platform media operations. The company operates a local-first advertising technology…
Eulerity Expands AI Agent Workforce Across Advertising Channels
As AI-generated answers reshape how consumers discover local businesses, multi-location brands face a visibility challenge that extends beyond traditional search rankings. Eulerity is expanding its Agentic Workforce with Performance Agents designed to monitor paid and organic marketing signals, automate campaign actions and connect local visibility changes with advertising performance. Eulerity Expands Agentic Marketing Into Performance…
HireClix Brings Programmatic-Style Targeting to Recruitment Advertising
Recruitment advertising is increasingly borrowing techniques from consumer advertising as employers look beyond job boards to reach passive candidates. HireClix is expanding its Employer Brand Network with EBN 1:1, a recruitment advertising solution that uses live job data, audience targeting and AI-based optimization to place specific job opportunities across consumer websites. HireClix Connects Live Job…
Iridio and Swiftly Connect Print Circulars With Digital Retail Media
Retailers have long managed printed circulars and digital promotions as separate channels. Iridio by RRD and Swiftly are attempting to close that gap by combining direct-mail distribution with Swiftly’s AI-powered SmartCircular platform, creating a connected advertising workflow that links household reach with personalized, measurable digital engagement. Print Circulars Meet AI-Powered Retail Media The collaboration between…
Best Buy and Amazon Expand Fire TV Partnership Into CTV Ads
Best Buy and Amazon are expanding their Fire TV relationship beyond connected television hardware and into advertising. Beginning February 2027, Best Buy Ads will use Amazon Ads’ programmatic technology and AI-powered tools to help brands plan, activate, optimize and measure campaigns across Fire TV inventory on Insignia televisions. Best Buy Ads to Tap Amazon’s Programmatic…
Magnite Powers Programmatic Ads for HP TV+ PC Streaming
HP is expanding its advertising technology footprint around PC-based streaming, with Magnite becoming the primary video ad server and a programmatic technology provider for HP TV+, the company’s free ad-supported streaming TV (FAST) environment for personal computers. The integration gives advertisers programmatic access to HP TV+ banner and video inventory while connecting those placements with…
Blis Examines Carrier Data as a New Foundation for Audience Targeting
Audience targeting is becoming harder as consumers move between apps, connected devices, websites and physical locations. Blis, the omnichannel advertising platform owned by T-Mobile Advertising Solutions, is examining whether carrier-derived data can provide advertisers with a more durable signal as traditional audience datasets become increasingly fragmented. Blis Puts Carrier Data Under the Spotlight Blis has…
Smartly Brings AI Creative and Campaign Intelligence to LinkedIn Ads
Smartly is extending its advertising technology platform into LinkedIn Ads, giving B2B marketers a new way to connect professional audience insights with AI-powered creative production, campaign management and performance optimization. The integration adds LinkedIn to the advertising channels managed through Smartly and focuses on a challenge that has become increasingly important in B2B advertising: creating…
TripleLift and Multilocal Bring Creative Into Programmatic Supply Curation
TripleLift and Multilocal have formed a global partnership designed to incorporate creative into programmatic supply curation alongside audience, data and inventory decisions. The agreement makes Multilocal’s curated demand available to TripleLift clients while combining TripleLift’s creative and sell-side audience capabilities with Multilocal’s curation technology, creating a more integrated approach to building campaigns around specific advertising…
