By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand identity. As brands race to automate, they are confronting a paradox—more technology, but diminishing clarity and control. In this environment, brands need to rethink marketing…
Viamedia.ai Expands Programmatic Video Partnership with Sparklight, Adding 29 New DMAs – In a move that widens its footprint across U.S. television markets, AI‑driven ad‑tech firm Viamedia.ai announced an expanded agreement with broadband provider Sparklight®. The deal brings Viamedia’s programmatic video inventory into 29 additional Designated Market Areas (DMAs), pushing its exclusive video reach to…
Profound Launches Ads Studio: A Measurement Platform for AI Search Advertising. At Zero Click New York, the AI‑focused marketing summit, Profound unveiled Ads Studio, a SaaS solution that lets brands track, benchmark, and optimize paid placements inside conversational AI experiences such as ChatGPT. What Ads Studio Does Ads Studio aggregates more than 1.9 billion real‑user prompts to surface the exact moments where sponsored…
Guideline Launches Verified Ad Intelligence Across AI platforms, a move that could reshape how advertisers, agencies, and investors track spend on emerging AI‑driven media channels. The New York‑based data‑analytics firm announced on July 7, 2026 that its newly expanded Ad Intelligence suite now captures transaction‑level advertising activity on platforms such as OpenAI’s ChatGPT and Perplexity, offering the industry…
Mudd Advertising Launches The Ad Man 2.0, Announces 2026 Summit, Preps for NADA 2027 – the Cedar Falls‑based, family‑run ad tech firm celebrates its 45th anniversary by unveiling a sequel to its founder’s seminal book, rolling out a dealer‑focused summit, and outlining a strategy for the upcoming NADA Show. Mudd Advertising, a veteran in automotive advertising technology, used its 45‑year…
Philosophy Communication announced on July 7, 2026 that longtime partner Tera Haselden Keatts will step into the role of president. The Denver‑based full‑service marketing and public‑relations firm says Keatts will steer the agency toward deeper client acquisition, broader technology adoption, and a stronger focus on data‑driven advertising solutions. The move marks a clear pivot for Philosophy, which has traditionally…
ShopLiftr Unveils Off‑Site Performance Engine that Syncs Live Promotions with In‑Store Sales – Ottawa‑based ShopLiftr announced a new SaaS platform that injects real‑time, retailer‑verified trade promotion data into programmatic ad buys across display, CTV, and digital out‑of‑home. ShopLiftr’s off‑site performance engine tackles a blind spot in today’s retail media ecosystem: the disconnect between the digital…
Zappi launches Amplify AI, an AI‑powered ad testing platform for high‑volume digital creative, in a move that could reshape how enterprise marketers validate social video ads at scale while integrating insights into a unified Amplify Hub workspace. What Amplify AI and Amplify Hub Do Amplify AI combines machine‑learning models with synthetic respondents to predict how…
AlphaGraphics makes FBR’s 2026 Most Profitable Franchises List, a milestone that underscores the franchise’s blend of high‑margin printing services and a technology‑centric marketing platform aimed at enterprise advertisers. Why the Ranking Matters Franchise Business Review (FBR) compiles its annual Most Profitable Franchises list by surveying thousands of franchise owners and filtering for brands where at…
Kroll Bond Rating Agency (KBRA) has released its first set of ratings for a new tranche of asset‑backed securities issued by Adams Outdoor Advertising Limited Partnership. The Series 2026‑1 notes—split into Class A‑2, Class B and Class C senior secured tranches—receive preliminary ratings that reflect the agency’s assessment of the underlying collateral and the existing credit enhancements built into…
The latest Harris Poll, commissioned by Madison Logic and released on July 6, 2026, paints a clear picture of where B2B advertising is heading. Out of 313 senior decision‑makers across marketing, advertising, communications and social media, a decisive majority say the era of “creative‑first” campaigns is giving way to strategies that can be measured in real time. The…
