AdTechEdge

Golden Goose, Art of Dental Marketing Partner

Golden Goose Scheduling Partners With Art of Dental Marketing to Build a ‘Full‑Funnel’ Growth Engine for Dental Practices

PRWeb19 hours ago19 hours ago07 mins

The company announced a new partnership with Art of Dental Marketing, the agency led by industry veteran Sean Hamel. The collaboration aims to combine Golden Goose’s high‑conversion call handling with Art of Dental Marketing’s branding and patient acquisition strategies—creating what both companies describe as a more integrated growth engine for dental practices.

IAB Project Eidos Aims to Fix Ad Measurement

IAB Launches Project Eidos to Rebuild Ad Measurement From the Ground Up

PR Newswire19 hours ago19 hours ago09 mins

Dubbed Project Eidos, the new initiative is a coordinated, industry‑wide push to fundamentally modernize advertising and marketing measurement—replacing today’s fragmented, channel‑by‑channel systems with a unified, interoperable framework designed for an AI‑powered era.

Google Gemini Tops Kellogg Super Bowl Ad Review

Google Gemini Tops Kellogg’s Super Bowl Ad Rankings as AI and Health Brands Reshape 22nd Annual Review

PR Newswire19 hours ago19 hours ago010 mins

Google Gemini claimed the top honor in the 22nd Kellogg School Super Bowl Advertising Review, earning first place for its emotionally driven “New Home” spot—an ad that framed AI not as spectacle, but as a quiet partner in life’s transitions. It marks the fourth time Google has taken the No. 1 position in the Kellogg panel’s rankings, reinforcing the brand’s long‑standing ability to translate complex technology into relatable storytelling.

Triton Digital Expands Podcast Metrics With Benchmarks

Triton Digital Unveils Industry-Level Podcast Benchmarks Across Top 20 Global Markets

BusinessWire19 hours ago19 hours ago07 mins

The global audio measurement and ad tech provider has launched a new Podcast Metrics Industry Feature Set, adding industry‑level benchmarking, market share tracking, and audience composition insights to its existing Podcast Metrics platform. The move gives publishers visibility beyond their own shows—into how they stack up across the broader podcast ecosystem in the top 20 global markets by downloads.

Wells Fargo Big Game Ad Boosts Mobile Banking

Wells Fargo Returns to the Big Game With Marcello Hernández—and a Push for Everyday Financial Wins

BusinessWire19 hours ago19 hours ago09 mins

The campaign, titled “Celebrating Every Win,” centers on the Wells Fargo Mobile Banking app and features comedian and actor Marcello Hernández. Created with BBDO New York and directed by Jess Coulter of O Positive, the spot leans into humor to spotlight the small but meaningful milestones—building savings, sticking to a budget, or simply making smarter money moves.

S&P Global, Vanguard Launch Market Insights Series

S&P Global and Vanguard Launch ‘Partner Perspectives’ to Decode Capital Markets Shifts

PR Newswire4 days ago4 days ago08 mins

The company (NYSE: SPGI) has launched Partner Perspectives, a thought‑leadership initiative designed to convene major institutions around the structural trends reshaping global capital markets. The first installment—produced jointly with Vanguard—is titled The Future of Capital Markets: Unlocking Potential Ahead and dives into indexing concentration, bond market durability, and the accelerating evolution of private markets.

Criteo Launches Agentic Commerce AI Service

Criteo Launches Agentic Commerce Service to Power AI Shopping Assistants

PR Newswire4 days ago4 days ago08 mins

The commerce media company (NASDAQ: CRTO) has introduced its new Agentic Commerce Recommendation Service, a system designed to feed large language model (LLM) platforms and retailer chatbots with transaction-ready product recommendations powered by real shopping data—not just scraped product descriptions.

OpenX Names Matt Sattel CEO Following John Gentry’s Passing

BusinessWire4 days ago4 days ago06 mins

OpenX has appointed Matt Sattel as its new Chief Executive Officer, marking a pivotal leadership transition for one of the largest independent supply-side platforms in ad tech.

Teads partners with Google TV to unlock Masthead CTV HomeScreen ads, giving brands high-attention access across 500M+ devices.

Teads Taps Google TV Masthead, Expands CTV HomeScreen Reach to 500M+ Devices

GlobeNews Wire4 days ago4 days ago08 mins

The omnichannel outcomes platform has partnered with Google TV to significantly expand access to Google TV’s HomeScreen Masthead inventory—arguably one of the most prominent ad placements in the CTV ecosystem. The move gives brands first-impression visibility when users power on Google TV devices across major markets, including the US and UK.

PATTISON Upgrades Yonge-Eglinton With 29% Larger Digital OOH Screens

GlobeNews Wire4 days ago4 days ago07 mins

PATTISON Outdoor, in partnership with Sussex Permitting & Development Group (PDG), has unveiled two new 14’ x 48’ digital screens at RioCan’s Yonge Eglinton Centre. The upgrade replaces previous displays with larger-format units powered by 10mm SMD (Surface Mounted Device) technology, delivering sharper visuals and a 29% increase in available advertising space.

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