David Martin on How AI Is Reshaping Advertising Agencies and Campaign Strategy
1. If agencies are no longer earning through media markups or traditional production fees, what…
Perk Miner Introduces Pay-on-Sale Advertising for Local Businesses
Las Vegas-based startup Perk Miner has launched a local advertising marketplace that charges businesses only when a customer transaction is finalized, replacing the upfront listing, click and lead fees common across many digital advertising channels with a commission tied to completed sales. The platform also offers shoppers cash back and a referral rewards structure, positioning…
Innovid Named Pioneer in QKS Group’s 2026 AI AdTech Matrix
Innovid by Mediaocean has been recognized as the Most Valuable Pioneer (MVP) in QKS Group’s 2026 AI Maturity Matrix for Intelligent Creative and Media Optimization for AdTech Platforms. The assessment examines how advertising technology providers are connecting artificial intelligence across creative development, media decisions, campaign execution and measurement, rather than deploying AI as a collection…
NinjaCat Positions Governed AI Agents as Enterprise Marketing AGI
Marketing technology provider NinjaCat has introduced what it calls Enterprise Marketing AGI, a framework designed to connect marketing data, organizational knowledge and AI agents within a governed operating environment. The announcement reflects a growing effort to move enterprise marketing AI beyond isolated assistants and analytics tools toward systems that can coordinate workflows and execute approved…
BlueMedia Builds AI Marketing Services Around ChatGPT Ads
Chinese international marketing services provider BlueMedia has announced a partnership involving ChatGPT Ads, positioning its AI-powered marketing capabilities as a service layer for brands seeking to reach consumers through conversational AI. The initiative combines campaign planning, audience and product analysis, advertising execution and performance monitoring, with an initial focus on Chinese companies expanding into international…
OpenAI Takes ChatGPT Ads to 44 Markets Through Aleph
OpenAI is expanding the international commercial reach of ChatGPT advertising through an exclusive reseller partnership with digital advertising company Aleph, opening a local sales and support channel for brands and agencies across 44 markets. The agreement, announced on November 12, 2026, covers Latin America, Europe and Central Asia, the Middle East and Africa, and Asia-Pacific….
Zefr Extends AI-Powered Ad Measurement to CapCut and TikTok
Advertising verification company Zefr is expanding its independent media quality measurement capabilities to CapCut while adding coverage for additional advertising formats across TikTok. The November 11, 2026 announcement introduces measurement support for TikTok’s TopView premium placement and extends existing coverage to image, carousel and search advertising environments. The development reflects a growing challenge for advertisers…
IAS Extends Independent Ad Quality Measurement Across TikTok
Integral Ad Science (IAS) is expanding its Total Media Quality (TMQ) measurement capabilities across TikTok’s advertising ecosystem, adding coverage for CapCut, Lemon8, TikTok Lite in Asia-Pacific and several additional advertising formats. The November 11, 2026 announcement extends the company’s existing partnership with TikTok and gives advertisers broader access to independent media quality measurement across video,…
ITV Studios’ Zoo 55 Taps Pixability for Premium YouTube Ads
ITV Studios’ digital entertainment business, Zoo 55, has appointed advertising technology company Pixability to represent its reserved YouTube advertising inventory to advertisers in the United States and Canada. The agreement creates a new route for brands and agencies to secure guaranteed advertising placements alongside professionally produced entertainment, factual and documentary content distributed across Zoo 55’s…
DataCurve Turns Empire Strykers Fans Into Sponsor Data
The Empire Strykers are using a digital fan engagement platform to build persistent audience profiles and provide sponsors with more detailed information about fan interactions, following a technology activation at the club’s El Clashico match at Toyota Arena on November 8. The initiative, delivered through DataCurve’s FanZone and Ask Strykers products, connects stadium-based fan engagement…
DataAtScale Study Links Creator Sponsorships to Higher Engagement
DataAtScale has released an analysis of more than 4.15 million TikTok and Instagram creators, finding that creators with previous sponsorship activity tend to generate stronger audience responses than non-sponsored creators with comparable follower counts. The findings point to a potential new consideration for influencer marketing teams: a creator’s history of working with brands may offer…
