How AI Agents Could Reshape Privacy-Preserving Advertising Data Collaboration
1. Where do you see the biggest barriers to allowing AI agents to work across…
Global X Launches Largest Ad Campaign Alongside Brand Refresh
Global X Management Company has launched the largest advertising campaign in its history alongside a refreshed brand identity and redesigned website, combining a broader media strategy with changes to its digital customer experience. The investment management firm plans to promote the updated brand across print, digital publications, podcasts, social media, streaming television and digital billboards….
Higgsfield Launches AI Agents for Campaign-Scale Ad Production
Higgsfield has introduced Marketing Studio and Supercomputer, two AI-powered products designed to help marketing teams produce advertising creative at campaign scale. The tools combine product-page-based asset generation with agentic workflows that plan production tasks, select AI models and coordinate work across connected applications. The launch reflects a broader shift in advertising technology from generating individual…
VIDAA Tops Omdia Smart TV Speed Tests, Strengthening CTV Position
VIDAA, the smart TV operating system developed by V, ranked first for overall performance among seven smart TV platforms evaluated in the US market, according to a commissioned Omdia Technical First Look report. The findings highlight how interface responsiveness could become a competitive factor for connected TV (CTV) manufacturers as streaming services, advertising-supported content and…
AI-Generated Ads Face Consumer Trust Challenges, Study Finds
Consumers are becoming more familiar with AI-generated advertising but remain skeptical about whether the products shown in those ads accurately represent what they will receive, according to a global study commissioned by Auros and conducted by Talker Research. The findings highlight a growing challenge for advertisers and retailers: using generative AI to scale creative production…
Smadex Names Gaming Marketing Veteran Luis de la Cámara CMO
Smadex has appointed Luis de la Cámara as chief marketing officer, bringing an executive with two decades of experience in gaming marketing and mobile user acquisition into the leadership team of the performance advertising platform. The appointment comes as mobile advertisers look for measurable growth beyond established digital advertising ecosystems and explore ways to connect…
Outdoor Digital Signage Puts DOOH Hardware Reliability in Focus
Outdoor digital signage manufacturers are emphasizing weather resistance, thermal management and continuous operation as digital out-of-home (DOOH) networks expand into transport hubs, public spaces and retail environments. A product-focused announcement from Shenzhen Best Special Display Technology Co., Ltd., operating under the BEST.SDT name, outlines its approach to outdoor display reliability, including sealed enclosures, high-brightness screens…
BMG Launches Private Cloud Platform for Broadcast Workflows
Broadcast Management Group (BMG) has introduced Media Command, a managed private-cloud platform designed to consolidate broadcast recording, media asset management, channel playout, archiving and compliance into one system. The launch targets media organizations seeking to reduce the complexity of operating multiple broadcast systems while maintaining continuous production and distribution workflows. BMG operates the platform around…
Basketball TV Ads Deliver 4.1x Higher Consumer Engagement
Basketball programming generated 4.1 times the consumer response of the average broadcast and cable primetime advertisement during the 2025–26 season, according to new research from EDO, highlighting the growing importance of contextual measurement as advertisers allocate budgets across linear television and streaming. The company’s 2026 Basketball TV Outcomes Report analyzes more than 105,000 ad airings,…
Franchise Ad Engagement Rises as Search Demand Cools
Franchise ownership search demand in the United States has eased from its early-2026 peak, but franchise recruitment advertising is generating stronger engagement and more inquiries per click, according to The Franchise Development Outlook: Q3 2026, a report from Reshift Media and Franify. The findings highlight a potential shift in how franchisors reach prospective business owners….
In-Store Retail Media Puts Audience Measurement in Focus
Retailers expanding into in-store retail media are facing a measurement challenge: proving the value of physical advertising inventory beyond immediate sales and screen-play counts. BlueZoo, a provider of privacy-focused audience measurement technology, has outlined five common misconceptions about in-store retail media networks (RMNs), highlighting the role of audience exposure, infrastructure investment and screen placement in…
