33Across has rebranded as WealthStage, launching a digital advertising and customer-intelligence platform focused on financial services marketers. The company combines first-party data with wealth, lifestage, intent and real-time signals to help banks, trading platforms and other financial brands identify and engage prospective customers. Financial services marketers have access to increasingly sophisticated customer data, but turning…

Athletica Sport Systems has installed its LiveLED In-Ice Display at the Sleeman Centre in Guelph, Ontario, creating a new digital advertising surface beneath the hockey ice. The company says the deployment, completed with the Guelph Storm, City of Guelph and Ontario Hockey League, is the first of its kind in North America. Digital signage has…

IAB Tech Lab has released the first version of its Programmatic Standard Practices for public comment, introducing proposed business rules and governance principles designed to make digital advertising transactions more consistent, transparent and efficient. Programmatic advertising depends on a complex chain of buyers, sellers, exchanges, supply-side platforms, demand-side platforms and intermediaries. While technical standards help…

MWD Web Design is expanding its paid-search offering with setup and ongoing management services for ChatGPT Ads, giving businesses another option for reaching consumers during AI-assisted product and service discovery. As conversational AI becomes part of how consumers research products, compare services and evaluate purchasing decisions, advertising agencies are beginning to treat AI platforms as…

MGID has upgraded its CPA Tune automated bidding engine, adding more granular traffic analysis and greater emphasis on recent behavioral signals to optimize native advertising campaigns against conversion and cost-per-acquisition targets. Automated bidding has become a central part of performance advertising, but models that lean heavily on historical campaign data can struggle when audience behavior…