In a sharp break from its usual high-flying performance, The Trade Desk reported a notable deceleration in Q2 revenue growth, triggering a brutal 26% drop in its stock price during after-hours trading Thursday. The culprit? Weaker-than-expected demand for digital advertising in connected TV (CTV)—one of the company’s most promising verticals.
Musk is betting big on AI-driven commerce with Grok. The question is whether brands—and users—will buy in.
As streaming audiences surge, IAB Tech Lab unveils a new playbook to prevent live event ad meltdowns.
Entravision’s Q2 2025 results show where the real growth is—and it’s not in radio or TV. The company’s AdTech division is now leading the charge.
With no deadline in sight, Google’s backtrack on cookie deprecation shakes up the roadmap for marketers, AdTech players, and the open web.
As advertisers search for new ways to connect with hard-to-reach audiences, Odeeo and Claritas are stepping up with a powerful solution: full-funnel measurement for in-game audio advertising. In a move that marks a first for the adtech industry, the two companies have announced a strategic partnership that aims to bring end-to-end campaign attribution to a growing yet often under-measured channel—audio ads in mobile games.
As AI becomes the cornerstone of modern consumer technology, Big Tech is being forced to walk a finer line between innovation and exaggeration. Apple, Google, Microsoft, and Samsung are among the companies that have recently dialed back bold claims about their AI features after increasing scrutiny from industry watchdogs and federal regulators.
Microsoft is doubling down on advertiser control with a major update to its exclusion tools for both Audience Ads and Search Ads. The new features—rolled out quietly but packed with utility—aim to simplify how advertisers manage website exclusions at scale.
India’s antitrust watchdog is turning up the heat on Google, as the Competition Commission of India (CCI) broadens its investigation into the tech giant’s advertising empire. At the center of this new chapter: the alleged abuse of dominance in the online display advertising market, with fresh allegations now formally clubbed into a multi-case probe involving several complainants.
1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
