AdTech Edge

AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.

Home » Archives for AdTech Edge
Meet The People Acquires The LOOMIS Agency

Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model

July 15, 2026

NEW YORK– July 14, 2026 – Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere. The deal extends MTP’s platform into one of the…

Read More
AI Brand Safety Expands Across MENA Markets

Zefr Expands Strategic Partner Network Across Türkiye, GCC and Egypt with Black C Media and RedC Media

July 14, 2026

LOS ANGELES — Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, today announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Türkiye, the Gulf Cooperation Council (GCC) and Egypt. Under the partnership, Black C Media will serve as Zefr’s…

Read More
AI Audio Ads Rival Human Voiceovers

AI audio ads Match Human Voiceovers; Regional (AI) Accents Amplify Impact

July 14, 2026

London; 14 July 2026: AI-generated voices are at least as effective as human voiceovers in audio advertising, while relevant AI regional accents perform more strongly, particularly when it comes to recommendations. This is the core conclusion of ‘The voice of the future: what the latest research tells us about AI audio advertising’, new research commissioned by omnichannel…

Read More
AI Video Generator Wavemaker Launches

Adwave Launches Wavemaker, a General-Purpose AI Video Generator Built on Its CTV Ad Technology

July 8, 2026

FREDERICK, Md., July 7, 2026 – Adwave, the AI-powered platform that lets small businesses create and launch professional CTV commercials in minutes, today formally announced Wavemaker, a standalone AI video generation platform. Available now at wavemaker.io, Wavemaker turns any text prompt, URL, uploaded file, or topic into a scripted, voiced, and scored video in as little as two…

Read More
Audion Appoints Liora Fox to Lead EMEA Sales

Audion appoints ad tech award winner Liora Fox as EMEA director of sales

July 1, 2026

London; 1 July 2026: Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning ‘rising star’ is a strategic move for the company as it continues the expansion of its European leadership team to deliver on its growth…

Read More
Spider Labs Warns of Fake Fifa World Cup Streaming Sites Fueling Ad Fraud

Spider Labs Issues Fraud Warning as Fake World Cup Streaming Sites Surge

June 26, 2026

Spider Labs, developer of Spider AF, Japan’s No. 1 ad fraud prevention platform by cumulative adoption, today issued a warning to consumers, advertisers, media companies, and agencies about a sharp rise in fake and illegal sports streaming sites exploiting the FIFA 2026 World Cup. BACKGROUND In June 2026, U.S. cybersecurity firm Malwarebytes identified more than…

Read More
Omnichannel Retail Media Gets New Boost

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

June 25, 2026

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

Read More
Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

June 23, 2026

New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…

Read More
TV Advertising Measurement Gets Smarter

Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance

June 19, 2026

CINCINNATI, June 17, 2026 /PRNewswire-PRWeb/ — Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement capabilities into the AI-powered audience discovery engine behind Comcast Advertising’s Outcomes+ solution. Through the integration, marketers can use highly curated segments to build,…

Read More

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.