AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
NEW YORK, Aug. 26, 2026 — Tracer, the collaborative analytics platform for modern media organizations, today announced a partnership with Comcast’s Universal Ads, which enables brands of any size to create, buy, and measure ads across TV. The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and…
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced a partnership with Veridooh, the award-winning global leader in 100% independent out of home (OOH) verification. The partnership brings independent verification to Big Happy’s digital out of home (DOOH) campaigns, giving advertisers the same accountability they expect from digital and mobile advertising. Big Happy…
NEW YORK, Aug. 18, 2026 /PRNewswire/ — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar’s premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising’s fastest-growing…
LONDON, August 12th, 2026: Screwfix, the leading retailer to the trade has appointed Incubeta to its PPC account for UK and Ireland. Incubeta won the business following a highly competitive, multi-stage pitch process, led by the brand’s Digital Marketing team. The agency has been awarded full responsibility for its PPC account management and strategic consultancy….
New York, August 11, 2026—Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel…
PHOENIX, Aug. 05, 2026 (GLOBE NEWSWIRE) — Freestar, the leading publisher services and monetization partner for the world’s most trusted digital media brands, has been selected by Boston Globe Media to fully manage programmatic advertising monetization across three of New England’s most-read digital properties: The Boston Globe, Boston.com, and Boston magazine. The partnership supports Boston Globe Media’s commitment to…
StackAdapt, the leading AI advertising and orchestration platform, today announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in StackAdapt’s vision for the future of AI advertising, where agents help marketers transform business objectives into business outcomes….
FREDERICK, Md., July 22, 2026 – Adwave, the self-serve, AI-powered connected TV (CTV) advertising platform, today introduced Waverunner, an always-on performance advertising platform for small and medium-sized businesses that combines creative production, ad placement, and measurement across streaming, social, video, and display in a single self-serve tool. Waverunner extends Adwave’s CTV advertising technology beyond the television screen….
NEW YORK, July 21, 2026 – Today, Culture Hive Media Group announced the integration of its proprietary Cultural Relevance Score (CRS™) into Magnite’s ClearLine platform, giving advertisers a measurable way to identify and activate against culturally relevant audiences and media environments. For decades, advertisers have relied on demographics as a proxy for audience understanding because culture…
NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) — Adstra, a leading provider of data and identity solutions, today announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To validate ICS in practice, Adstra partnered with InterMedia…
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