1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
Amazon’s Q2 2025 earnings are in, and the numbers once again reinforce the e-commerce giant’s reach across retail, cloud, advertising, and AI. The company reported $167.7 billion in revenue, an increase from $148.0 billion in the same quarter last year. North America alone accounted for $100.1 billion, up 11%, reflecting continued consumer strength in Amazon’s core retail business.
1. Was there a specific operational bottleneck or market challenge that triggered the decision to rearchitect your creative workflows? We’ve been using AI in different parts of the agency for a while — from creative generation to data modeling — but we lacked a solution that connected all the dots and embedded intelligence throughout the…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying? First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…
Australia’s digital advertising and ad tech sector is recalibrating how it builds and manages talent—facing down economic pressure, technological disruption, and an industry evolving faster than most job titles can keep up.
1. How do you plan to achieve effective audience targeting without relying on device IDs or cookies? a. In the Future Today Marketplace, we’re leaning into contextual signals and predictive audience targeting that utilizes AI and machine learning. Our approach blends high-quality, addressable first-party data with privacy-compliant third-party data and real-time signals like geography and time…
In a landmark move for Latin America’s advertising industry, GALERIA.ag—Brazil’s largest independent ad agency—is now the first in the country to implement Adobe’s GenStudio platform, bringing cutting-edge artificial intelligence and creative automation directly into the heart of its content production pipeline. The R$10 million investment signals more than just a tech upgrade—it’s a bet on the future of agency operations.
1. How do you define the shift toward hyper-targeted advertising and why is it becoming important in today’s AdTech landscape? It’s estimated that Americans are exposed to around 5,000 branded messages everyday according to studies from University of Southern California. This is up from 500 in the 1970’s. With so much noise, how is a…
Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…
