AdTech Edge, Author at AdTechEdge

Latest Commerce Advertising Report from mrge Defies Economic Headwinds with Optimistic Outlook, Resilience, and Reinvention

AdTech Edge3 months ago3 months ago06 mins

HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

AdTech Edge3 months ago3 months ago07 mins

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

Press Release

Lion winners announced for Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce

AdTech Edge4 months ago4 months ago015 mins

USA wins three Grands Prix, France two. Denmark and the UK are awarded one each
19 June 2025 – On day four of the 72nd Cannes Lions International Festival of Creativity, the winners are announced for the following Lions: Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce.

First winners announced at the 72nd Cannes Lions International Festival of Creativity

AdTech Edge4 months ago4 months ago014 mins

Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions awarded
Grands Prix awarded across a breadth of countries, including to the Czech Republic which wins its first Grand Prix

PHD UK, Mindshare and McDonald’s win big as the Festival of Media Global Awards 2025 crowns the greatest advertising campaigns of the past year

AdTech Edge4 months ago4 months ago06 mins

PHD UK, Mindshare and McDonald’s were among the big winners at the Festival of Media Global Awards 2025 last night, as the revered awards programme recognised the best work of the past year in media.

AdTechEdge Written Interview with Sascha Ploebst, VP of Sales, Storyblok

AdTech Edge4 months ago4 months ago07 mins

Sascha Ploebst, VP of Sales at Storyblok, shares insights on composable content, sales strategies, and the future of CMS in this AdTechEdge interview.

Xnurta Unveils AI Reporting Agent to Accelerate Speed-to-Insight for Amazon Ads

AdTech Edge4 months ago4 months ago04 mins

Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.

Incubeta Hosts ‘NOT Cannes’ Drag Bingo Event for Marketing Leaders

AdTech Edge4 months ago4 months ago03 mins

While a select few head to the French Riviera for Cannes Lions, Incubeta is bringing the marketing buzz to London with ‘NOT Cannes, but a pretty good marketing meet-up’ — a unique, inclusive event blending entertainment, networking, and social impact. Set for Wednesday, 18th June at Huckster, London, the event targets marketing leaders who won’t be in Cannes but still want to connect, celebrate the industry, and contribute to a meaningful cause.

StackAdapt Named One of the 2025 Best Workplaces for Mental Wellness

AdTech Edge5 months ago5 months ago03 mins

StackAdapt, a leading technology company in advertising and marketing, is proud to announce its recognition as one of the 2025 Best Workplaces for Mental Wellness. This accolade was awarded by Great Place to Work® after a thorough and independent analysis of employee feedback.

Unlocking Smarter In-Game Audio Advertising: Odeeo & NumberEight Collaboration

AdTech Edge5 months ago5 months ago03 mins

The collaboration between NumberEight and Odeeo is a game-changer for in-game audio advertising. By combining NumberEight’s AI-powered Affinity Audience solution with Odeeo’s high-performance audio inventory, brands can now access targeted, privacy-first advertising solutions, reaching highly engaged gaming audiences without using personal identifiers.