Cannes Lions 2025 wasn’t just a celebration of storytelling—it was a call to make those stories count. That’s exactly what happened at a roundtable hosted by UK Advertising and the Athar Festival, where leaders from the UK and Saudi Arabia came together to move beyond the buzzwords and into real strategy. The takeaway? Creativity is a growth engine—but only if it’s tethered to impact.
As enrollment pressures mount, colleges and universities are turning to a classic channel with a modern edge: out-of-home (OOH) advertising. Once a tool of fast food chains and car dealerships, OOH has surged into the academic spotlight, now ranking sixth overall in total OOH spend by product category—right behind consumer banking.
As traditional TV viewership migrates to streaming platforms, media companies are facing a new challenge – how to capture revenue from a growing streaming business while maximizing revenue from a still-large legacy linear business. What was once viewed as a distant threat from digital-first companies like Netflix and Amazon has now become a direct competitive…
I believe the CTO role is evolving into a dual role – visionary technologist and AI strategist – responsible not just for shipping scalable systems, but for embedding AI and adaptability at every layer of the product and organization. With AI dramatically boosting productivity inside teams, I believe CTOs should get closer to the code than ever – whether leading 20 engineers or 500 – so they can deeply understand the tools, guide architecture decisions, and move fast with confidence.
Marketing budgets are under greater scrutiny than ever. Amid this pressure, Gain Theory — a global marketing effectiveness consultancy — delivers a timely reminder: advertising isn’t a cost center, it’s a strategic growth engine. Their latest report, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth,” provides rigorous evidence that advertising generates a 2.9x return on investment when executed and measured effectively.
In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.
Welcome, Bartosz! You worked your way up from being a content marketer to serving as the CMO at Zeropark. Please share with us the backstory of this incredible journey. Thank you for having me! I was hired by Commerce Media Tech (then Codewise) back in 2017 to take care of organic marketing activities for one…
AdTechEdge Interview with Deborah Kilpatrick, Co-Founder & VP Marketing, SourceKnowledge
Hello, Marie-Lou! Walk us through the milestones in your marketing career and how you arrived at the position of Head of Marketing at DanAds. Before joining DanAds, my career was a global adventure in marketing, spanning various sectors like entertainment and technology and countries including France, the UK, and the UAE. This international exposure honed…
Hi David, thank you for this opportunity. You have an impressive background leading both startups and public companies. What motivated you to take on the CEO role at Incremental, and what excites you most about the company’s future? Thank you for having me. Retail media is at such an interesting inflection point right now. It crossed $50B…
