AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
1. When AI identifies an improvement in campaign performance, what additional evidence should marketers examine before reallocating budget or changing their media strategy? The first thing to keep in mind in any conversation about optimization is that “doing nothing” is a choice. There’s a tendency to demand too much evidence before making a change, because…
TORONTO–StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced expanded cross-channel retargeting capabilities for advertisers running ChatGPT Ads through StackAdapt. The expansion enables brands and agencies to connect engagement with ChatGPT Ads to their broader programmatic campaigns, using StackAdapt’s proprietary audience management and retargeting technology. For advertisers, this means greater control over how…
1. Where do you see the biggest barriers to allowing AI agents to work across organizational boundaries: data access, privacy, interoperability, commercial interests, or something else? The biggest barrier is control over the data. Interoperability gets much of the attention, and I think it is the most solvable piece, because standards tend to emerge once…
LAS VEGAS, Nevada – September 24, 2026 – Context Networks, a contextual advertising and monetization platform for gaming and network digital display environments, today announced a collaboration with Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, to support the next phase of growth of Context Networks’ Contextual Promotions Media Network™ (CPMN™). As…
Mitsunaga Kikuchi is the founder and CEO of Shirofune, the digital advertising management tool that automates ad campaigns through an easy-to-use interface for management, budgeting, monitorig and analytics. Mitsunaga recently won the 2025 ANA MarTech Gold Award for individual marketing solutions provider and the 2025 AdWeek TechStack Award. Six months ago, the conversation around retail…
Limassol, Cyprus, July 29 2026 – PropellerAds, a leading global advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser’s workflow end-to-end, entirely through conversation. The shift from AI assistants to autonomous marketing systems…
tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand…
Broadcasters have long relied on satellite as a primary content distribution mechanism. But technology evolution and regulatory changes mean that infrastructure is in decline. As the industry prepares for another reduction in spectrum capacity by July 2027 with the FCC’s Upper C-band auction, discussions naturally center on continuity, reliability and managed replacement strategies. That should…
Streaming has reshaped television over the past decade, forcing broadcasters to rethink how advertising is delivered, measured and monetized. Addressable advertising, audience targeting and better measurement helped narrow the gap between television and digital media. For a while, the priority was clear – to follow the audience and bring advertising revenue along with it. While…
For years, Web3 advertising relied on broad targeting, fragmented ad supply chains, and limited audience transparency. But as the industry matures, advertisers are becoming significantly more selective about inventory quality, audience source, and contextual alignment. Today, brands are investing heavily in high-intent users who actively engage with digital finance ecosystems, including DeFi platforms and prediction…
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