AdTechEdge, Author at AdTechEdge

Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will oversee agency and retail media efforts, focusing on expanding strategic partnerships, driving revenue, and advancing integration across an increasingly connected media and commerce landscape. Creative…

Cif Turns Meme Into Debt Relief Campaign

Unilever’s Cif turns an internet joke into a real way to clean up credit

AdTechEdge3 weeks ago3 weeks ago07 mins

São Paulo, March 23, 2026 – After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over 100 surfaces, Cif Miracle Clean is now going beyond household messes to help clean people’s…

Meet The People Launches MTP Intelligence AI

Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce

AdTechEdge2 months ago2 months ago09 mins

NEW YORK— February 19, 2026 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and other marketing disciplines into a single integrated technology environment. Built exclusively for MTP clients across the agency group’s…

Agentic AI | Programmatic Advertising - ADTechEdge.com

Agentic AI in Programmatic Advertising: What’s Real, What’s Shipping, and What Actually Matters

AdTechEdge2 months ago2 months ago010 mins

Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is marketing. But beneath the noise, a real shift is underway. Programmatic advertising is moving—from AI as a co-pilot to AI as an operator. Not universally. Not all at once. And…

Broadsign Announces Acquisition of Place Exchange

AdTechEdge4 months ago4 months ago010 mins

MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering…

Guest Column

Ad-Tech PR: Turning Algorithms Into Stories People Understand

AdTechEdge7 months ago7 months ago07 mins

In the world of ad-tech, algorithms often do the heavy lifting, powering everything from audience targeting to performance analytics. Yet the challenge for ad-tech companies is translating these technical feats into messages that resonate with real people. This is where adtech PR becomes essential. By taking complex systems and turning them into stories that stakeholders,…

Disney Adds Senior AdTech and Product Leaders Ahead of ESPN Streaming Push

AdTechEdge8 months ago8 months ago05 mins

Disney’s product and technology division is back in hiring mode. Just two months after a round of layoffs that trimmed staff, the company is bringing in two heavyweight executives to drive its adtech and product roadmap forward.

Meta Tightens Ad Targeting: Broad AI Automation Takes Over

AdTechEdge8 months ago8 months ago04 mins

Remember back in spring when Mark Zuckerberg promised advertisers that one day they’d just drop in a URL and Meta’s AI would handle the rest? That future is coming faster than many ad buyers expected—and not everyone’s thrilled about it.

Nielsen to Launch CTV Ad Intel in Australia, Promising Unmatched Competitive Insights

AdTechEdge8 months ago8 months ago04 mins

Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.

Orange Trail Launches Pre-Vetted Agency Ad Accounts to Beat Platform Bans

AdTechEdge8 months ago8 months ago03 mins

In the high-stakes world of digital advertising, a sudden ad account suspension can tank a campaign overnight. Orange Trail thinks it has the antidote. The Bulgaria-based company has officially launched a stability-focused agency ad account service designed to keep marketers, agencies, and brands running without disruption—across platforms from Meta and Google to TikTok, Snapchat, Pinterest, X, and Reddit.