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Limassol, Cyprus, July 29 2026 – PropellerAds, a leading global advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser’s workflow end-to-end, entirely through conversation. The shift from AI assistants to autonomous marketing systems…
tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand…
Broadcasters have long relied on satellite as a primary content distribution mechanism. But technology evolution and regulatory changes mean that infrastructure is in decline. As the industry prepares for another reduction in spectrum capacity by July 2027 with the FCC’s Upper C-band auction, discussions naturally center on continuity, reliability and managed replacement strategies. That should…
Streaming has reshaped television over the past decade, forcing broadcasters to rethink how advertising is delivered, measured and monetized. Addressable advertising, audience targeting and better measurement helped narrow the gap between television and digital media. For a while, the priority was clear – to follow the audience and bring advertising revenue along with it. While…
For years, Web3 advertising relied on broad targeting, fragmented ad supply chains, and limited audience transparency. But as the industry matures, advertisers are becoming significantly more selective about inventory quality, audience source, and contextual alignment. Today, brands are investing heavily in high-intent users who actively engage with digital finance ecosystems, including DeFi platforms and prediction…
New York — June 3, 2026 — Aditude Inc., the unified ad tech platform for web and app publishers, today announced the appointment of Yuriy Yarovoy as Senior Vice President, Games. In this newly created role, Yarovoy will lead the company’s product, business strategy, and go-to-market efforts for gaming and entertainment publishers to help them maximize revenue through…
Most CMOs are still measuring impressions. Impressions are 2014. The Condé Nast CEO just made that impossible to ignore. A year ago, Roger Lynch told his teams to plan as if search traffic is zero. This week he said it on a national broadcast and told the Financial Times that Google search is “no longer…
Top of funnel moved. Most marketing organizations haven’t noticed.By Ronn Torossian Right now, a prospect evaluating your category is not on your website. They are not in your nurture stream and they are not reading your case studies. They are asking ChatGPT, or Claude, or Perplexity, which vendors they should be considering — and the…
If your 2026 SEO line item looks like your 2025 SEO line item, you are already behind. Here is the budget-split framework we are using with 5W clients across three company stages. Most marketing budget conversations happen in late summer for the following year. That is too late. The growth curve for AI-referred traffic in…
When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you…
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