In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.
Affinity Solutions, the consumer purchase insights leader, is deepening its partnership with Amazon Web Services (AWS) to offer advertisers and publishers privacy-enhanced access to its vast dataset of real-world spending—without sharing or duplicating raw data. The collaboration centers on AWS Clean Rooms, enabling secure data collaboration and smarter campaign measurement powered by over 86 billion transactions from 95 million consumers.
In a strategic move to streamline and supercharge programmatic advertising, InMobi Advertising has launched the InMobi Buyer Hub—a self-service platform designed to empower every type of media buyer with precision, transparency, and real-time control over programmatic campaigns.
In a major leap toward truly integrated digital advertising, Innovid has launched Harmony Social, a first-of-its-kind solution that links paid social campaigns with CTV and the open web—marking a breakthrough in cross-channel connectivity.
In a bold step to modernize media intelligence, LG Ad Solutions has announced a strategic partnership with Akkio, an AI-native platform built for media companies, to unlock the full potential of its proprietary ACR (automatic content recognition) data—in real time.
In an era where marketing moves at the speed of the scroll, Smartly is aiming to take the guesswork out of upper-funnel brand campaigns. The AI-powered adtech leader today announced a major update to Brand Pulse, the industry’s only real-time, cross-channel brand measurement and optimization solution—and it now includes YouTube.
In an era where connected TV (CTV) is quickly becoming the front line of ad-supported media, IndiCue is stepping in with a bold proposition: complete publisher control over the CTV stack. Today, the company launched its CTV Engagement Platform, a modular, full-stack solution that integrates cutting-edge server-side ad insertion (SSAI), ad serving, and monetization tools—empowering media owners to optimize performance without compromising viewer experience.
As the advertising world converges on the French Riviera for Cannes Lions 2025, Cognitiv—the deep learning powerhouse redefining marketing performance—marks its 10-year anniversary with a curated lineup of thought leadership and strategic conversations. From intimate yacht-side sessions to main stage panels, Cognitiv is positioning itself not just as an AI innovator, but as a catalyst for the next chapter in advertising.
Despite billions in ad spend, most global TV commercials are still failing to reach everyone. According to XR’s 2025 Global Accessibility Maturity Index & Trends Report, a mere 10% of TV ads worldwide include accessibility features like closed captions or audio descriptions. That means brands are not only alienating over 1.3 billion people with disabilities—they’re also forfeiting access to a collective $8 trillion in global spending power.
FreeCast has unveiled its Direct-to-Mobile (D2M) entertainment software platform, empowering telecoms and ISPs worldwide to deliver scalable video services without the need for physical infrastructure or proprietary hardware. This innovative platform taps into the massive base of internet-connected devices—smartphones, TVs, and more—enabling operators to compete with smart TV ecosystems while generating new ad-based revenue streams.
