BusinessWire, Author at AdTechEdge

Molson Coors Taps Viant as Its New Advertising Platform, Betting Big on Identity and CTV

BusinessWire6 hours ago6 hours ago05 mins

Molson Coors is reshaping its digital advertising strategy—and it’s doing it with Viant.
The beverage giant has named Viant Technology Inc. its official Advertising Platform in a multi-year partnership beginning in 2026, marking one of the most significant brand-side adtech alignments this year. For Viant, a longtime player in identity-driven programmatic and CTV innovation, the win reinforces its growing role as the behind-the-scenes engine powering major marketers’ data strategies.

PUSH Media Acquires SCS, Expands into U.S. to Build AI-Native Marketing Powerhouse

BusinessWire1 day ago1 day ago04 mins

In a major North American expansion, PUSH Media Inc. has acquired SCS (Schiefer Chopshop), marking its formal entry into the U.S. with new offices in Los Angeles and Atlanta, joining Canadian bases in Toronto and Ottawa. The merger unites two independent agencies with shared DNA in creativity, media, and technology — positioning the new entity as a next-generation marketing powerhouse.

Perion Launches DOOH Player, Completing Its Full-Stack Ad Tech for Digital-Out-of-Home and Retail Media

BusinessWire1 day ago1 day ago05 mins

Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.

Adams Outdoor Expands Triad Presence with Toby Outdoor Acquisition

BusinessWire2 days ago2 days ago04 mins

Adams Outdoor Advertising is on a growth streak—again. The company announced the acquisition of additional assets from Toby Outdoor, further cementing its foothold in the Triad, North Carolina market. The deal adds nine billboard faces, including one premium digital display in Wilkesboro and two digital sites in Galax, Virginia, marking another leap forward in Adams’ digital transformation strategy.

Abu Dhabi Media and STARZPLAY Forge Streaming Alliance, Signaling Shift in MENA’s Digital Strategy

BusinessWire2 days ago2 days ago04 mins

Broadcasters across the Middle East and North Africa are rethinking their streaming playbooks. A new partnership between Abu Dhabi Media (ADM) and STARZPLAY marks a decisive move away from standalone OTT ventures toward strategic collaborations with established platforms—a shift highlighted in recent Omdia research tracking global media trends.

System1 Launches ‘Test Your Ad Competitive Edge’ — The World’s Largest Open Creative Effectiveness Database

BusinessWire2 days ago2 days ago04 mins

System1 has just given marketers a new weapon in the battle for attention. The company unveiled Test Your Ad Competitive Edge, a massive open database boasting over 100,000 ads, designed to help brands see exactly how their creative stacks up against competitors—while uncovering what makes ads actually work.

Bombora Launches Curated Ecosystem Audiences to Supercharge B2B Targeting

BusinessWire3 days ago05 mins

Bombora, the self-described pioneer of B2B intent data, has launched Curated Ecosystem Audiences—a new audience solution designed to bring precision, scalability, and intelligence to digital B2B advertising. The release marks a significant evolution in how marketers can harness high-fidelity business data across programmatic, social, and CTV platforms.

National CineMedia Rebounds with Q3 Profit, Signals Strong Finish to 2025

BusinessWire3 days ago04 mins

National CineMedia (NCM), operator of the largest cinema advertising network in the U.S., reported stronger-than-expected third-quarter results—proof that brands are once again betting big on the big screen.

Mosaic Media and MSI Join Forces in Landmark Alaska Agency Merger

BusinessWire3 days ago3 days ago04 mins

Two of Alaska’s most respected marketing powerhouses—Mosaic Media and MSI Communications—are set to join forces in what’s being billed as the largest agency partnership of its kind in the state. The move combines Mosaic’s national digital media expertise with MSI’s deep creative roots in Alaska, creating a formidable, full-service agency designed for the modern marketing era.

Sermo Launches Engagement Manager, Giving Brands Direct Access to Verified Healthcare Professionals

BusinessWire6 days ago6 days ago04 mins

Sermo, the global platform for healthcare professional (HCP) engagement, has unveiled the Engagement Manager, a new on-demand advertising solution that allows health-focused brands to reach Sermo’s community of over one million verified medical professionals worldwide. The launch marks a significant shift in how pharmaceutical and wellness brands can connect with the clinicians who influence patient behavior—directly, securely, and without intermediaries.