MGID has upgraded its CPA Tune automated bidding engine, adding more granular traffic analysis and greater emphasis on recent behavioral signals to optimize native advertising campaigns against conversion and cost-per-acquisition targets. Automated bidding has become a central part of performance advertising, but models that lean heavily on historical campaign data can struggle when audience behavior…
HubSpot and OpenAI are expanding their partnership with a new integration that lets businesses create, manage and measure ChatGPT advertising campaigns directly inside HubSpot, connecting an emerging AI advertising channel with CRM data and attribution. The integration marks a notable shift in how AI-native advertising is being folded into existing marketing technology stacks. Rather than…
Criteo is expanding its performance advertising footprint in Southeast Asia through a new reseller partnership with Tyroo Technologies, giving advertisers in Thailand, Malaysia and the Philippines greater local access to Criteo’s commerce intelligence and AI-powered media solutions. Criteo is using regional partnerships to extend its advertising technology business across Southeast Asia, announcing a reseller agreement…
Mundial Media and Latino-owned public affairs firm Conexión are combining audience intelligence, cultural research, creative strategy and media capabilities in a new partnership aimed at helping campaigns, advocacy groups, corporations and institutions understand Latino audiences in the United States. The partnership brings together Conexión’s political strategy and communications expertise with Mundial Media’s advertising technology and…
FouAnalytics is expanding availability of FouAnalytics UNLIMITED, a flat-fee measurement service priced at $2 million annually and designed to measure advertising impressions across display, connected TV, online video, audio and native inventory without quantity limits. The offering also includes ClickTrackers and landing-page measurement, according to the company. The proposition addresses a persistent issue in digital…
The advertising industry’s AI race is shifting from experimentation toward integration with the systems that actually run campaigns. Mediaocean is entering that next phase with Mediaocean AI Ventures, a new investment initiative focused on AI startups developing technologies for advertising workflows, from agentic automation and optimization to measurement and data intelligence. For AI startups targeting…
Connected TV advertisers have more contextual data than ever, but much of that information remains difficult to activate at scale. Wurl is attempting to close that gap with its new Content Intelligence Platform, which connects streaming content signals with demand-side platforms (DSPs) so advertisers can use richer contextual information when targeting and buying CTV inventory….
Creator advertising is increasingly moving beyond social feeds and into connected television. Universal Ads is expanding access to creator-led streaming inventory, giving advertisers a way to place campaigns alongside creator-produced programming and channels through its self-service advertising platform. The move connects creator-driven media strategies with the premium video inventory of streaming TV. Creators have become…
Healthcare advertisers are increasingly looking to connect media exposure with real-world outcomes rather than relying on campaign-level performance reports. The Trade Desk is expanding integrations with healthcare analytics providers Veeva Crossix and IQVIA Digital to bring more granular measurement signals into programmatic media decisioning, allowing pharmaceutical advertisers to use campaign insights while campaigns are still…
NIQ has expanded its purchase-informed audience offering into digital-first advertising categories with the launch of Digital Purchase GeoAudiences across France, Germany, Italy, Spain and the United Kingdom. The solution extends NIQ’s existing GeoPurchase framework, which provides syndicated audiences across 13 international markets. The new offering is designed to give advertisers geographic signals based on digital…
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