BusinessWire, Author at AdTech Edge

The Trade Desk appoints Penry Price to board

The Trade Desk Adds Veteran Marketer Penry Price to Its Board, Signaling a Push for AI‑Driven Programmatic Growth

July 14, 2026

BusinessWireJuly 14, 202609 mins

The Trade Desk (Nasdaq: TTD), the world’s leading independent advertising technology company, announced today that Penry Price, a two‑decade veteran of digital advertising, has been appointed to its board of directors. The ad‑tech sector is at a crossroads where AI, first‑party data, and privacy regulations are reshaping how brands buy media. By bringing Penry Price onto its board,…

Object First Ootbi earns MES Midmarket 100 spot

Object First’s Ootbi Secures Spot on MES Midmarket 100, Highlighting Ransomware‑Proof Backup Trend

July 14, 2026

BusinessWireJuly 14, 202608 mins

Object First Named on The Channel Company’s MES Midmarket 100 List for Third Consecutive Year Object First, a specialist in on‑premises, ransomware‑proof backup storage, has been featured for the third straight year on MES Computing’s 2026 MES Midmarket 100 list. The accolade, compiled by The Channel Company, spotlights vendors that understand the unique IT constraints of midsize enterprises—organizations that…

Brilliant Makes GIMA Shortlist with AI‑Powered Influencer ROI

Brilliant Lands on Global Influencer Marketing Awards Shortlist, Highlighting AI‑Driven ROI Tools

July 9, 2026

BusinessWireJuly 9, 202609 mins

Brilliant, a full‑funnel marketing and public‑relations agency for consumer lifestyle brands, has been named to the 2026 Global Influencer Marketing Awards (GIMA26) shortlist in two highly competitive categories: Best Retail &eCommerce Influencer Strategy and Most Effective Campaign for ROI. The recognition underscores the firm’s data‑centric approach, which blends AI‑powered analytics with creator‑focused execution to deliver…

KBRA rates Adams Outdoor’s 2026‑1 billboard ABS

KBRA Gives Preliminary Ratings to Adams Outdoor’s 2026‑1 Senior Secured Notes, Signaling Continued Confidence in Billboard‑Backed Securitizations

July 7, 2026

BusinessWireJuly 7, 2026014 mins

Kroll Bond Rating Agency (KBRA) has released its first set of ratings for a new tranche of asset‑backed securities issued by Adams Outdoor Advertising Limited Partnership. The Series 2026‑1 notes—split into Class A‑2, Class B and Class C senior secured tranches—receive preliminary ratings that reflect the agency’s assessment of the underlying collateral and the existing credit enhancements built into…

Multiply Media launches BackLite KSA in Saudi

Multiply Media Group launches BackLite KSA in Saudi Arabia, partnering with Cenomi Centers

July 6, 2026

BusinessWireJuly 6, 2026015 mins

Multiply Media Group (MMG), the UAE‑based out‑of‑home (OOH) specialist owned by 2PointZero Group PJSC, announced today that it will operate a new digital OOH platform in the Kingdom of Saudi Arabia. The venture, branded BackLite KSA, is being rolled out through a joint effort with Cenomi Centers – the country’s leading owner, operator and developer…

Data‑Driven Direct Mail Gains Traction in Mortgage Marketing

Data‑Driven Direct Mail Takes Center Stage at Mortgage Marketing Conference, Pat Mercuri Reports

July 6, 2026

BusinessWireJuly 6, 2026011 mins

Pat Mercuri’s recent presentation underscores a shift toward measurable, audience‑centric mail strategies as mortgage lenders grapple with tighter margins and heightened competition. The mortgage‑lending sector is seeing a renewed emphasis on direct‑mail tactics that are backed by robust data and rigorous testing, according to Pat Mercuri, founder and president of Managed Direct Response. Speaking at a recent…

FreeCast Secures $23.7M to Build Unified Media Platform

FreeCast Secures $23.7 Million Private Placement to Accelerate Integrated Media Platform

July 6, 2026

BusinessWireJuly 6, 2026011 mins

FreeCast’s latest financing round, backed by new institutional investors and existing long‑term backers, underscores the growing demand for unified solutions that blend streaming, broadband, advertising and commerce. FreeCast announced today that it has closed a $23.7 million private placement of common stock, attracting a mix of fresh institutional capital and continued support from its long‑standing investors….

NielsenIQ adds Flywheel’s China eCommerce data

NielsenIQ Acquires Flywheel’s China & Southeast Asia eCommerce Data Business, Expanding Digital Shelf Insight

July 3, 2026

BusinessWireJuly 3, 202609 mins

Deal Overview The acquisition, finalized in early July 2024, transfers ownership of Flywheel’s China‑focused business and its Southeast Asian assets to NielsenIQ. Flywheel’s platform, already recognized for tracking marketplace performance, social‑commerce trends, and digital‑shelf health, will now operate alongside NielsenIQ’s existing retail measurement services. While the financial terms were not disclosed, the strategic fit is…

Zeta Global to Reveal New AI Architecture at Citi Investor Event

Zeta Global to Unveil New AI Architecture at Citi‑Hosted Investor Forum

July 3, 2026

BusinessWireJuly 3, 2026011 mins

Zeta Global, the New York‑based AI infrastructure firm listed on the New York Stock Exchange under the ticker ZETA, announced that it will take the stage at an investor briefing organized by Citi on Monday, July 6, 2026. The session, slated for 4:30 p.m. Eastern Time, will focus on the company’s latest AI strategy, a re‑engineered technology stack, and the longer‑term market…

Jamloop launches hybrid Co‑Managed CTV platform

Jamloop Introduces “Co‑Managed CTV,” a Hybrid Model That Merges Self‑Serve Flexibility With Agency‑Level Expertise

July 2, 2026

BusinessWireJuly 2, 2026013 mins

Jamloop, a platform that connects over‑the‑top (OTT) television advertising to measurable business outcomes, announced a new service model called Co‑Managed CTV. The offering combines the company’s existing self‑serve, CTV‑first interface with the strategic guidance traditionally provided through its managed‑service team. In practice, advertisers can run campaigns themselves while tapping into Jamloop’s expertise for planning, optimization,…

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