BusinessWire, Author at AdTechEdge

LiveRamp Empowers Walgreens Ad Group with Clean Room Solution

BusinessWire4 months ago4 months ago04 mins

In a strategic move to strengthen data-driven advertising and enhance personalization across the retail media ecosystem, LiveRamp (NYSE: RAMP) has partnered with Walgreens Advertising Group (WAG) to power its clean room solution. This collaboration allows Walgreens, which boasts over 101 million myWalgreens loyalty members, to activate and scale its first-party data capabilities with greater speed, transparency, and precision—ushering in a new era of performance-based retail media.

Unity Unveils Audience Hub for Privacy-First Ad Targeting

BusinessWire4 months ago4 months ago05 mins

Unity, a leader in game and interactive content development, has launched Audience Hub, a federated and privacy-first solution aimed at delivering high-intent, curated audiences to brand marketers. Integrating Unity’s own ad ecosystem insights with trusted third-party data sources—notably Experian—Audience Hub is designed to redefine performance-driven advertising across mobile, web, and Connected TV (CTV).

MadTech Launches MadConnect to Power Agentic AI in AdTech

BusinessWire4 months ago4 months ago05 mins

MadTech has officially launched MadConnect, the industry’s first intelligent infrastructure layer tailored to agentic AI marketing and advertising. In an era where enterprises rely on dozens of fragmented AdTech and MarTech platforms, MadConnect creates a unified, AI-native foundation that enables LLM-powered agents to execute marketing tasks autonomously, securely, and in real-time.

DoubleVerify Updates 2025 Forecast, Highlights Growth Momentum

BusinessWire4 months ago4 months ago04 mins

DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced updated financial guidance for Q2 and the full year 2025. The updated projections, released ahead of the company’s 2025 Innovation Day, signal continued strong demand for DV’s suite of ad verification and measurement solutions amid a dynamic advertising landscape.

FreeWheel Expands CTV Partnerships to Unify Programmatic Ecosystem

BusinessWire4 months ago4 months ago05 mins

FreeWheel, a global technology leader in TV advertising, has announced significant expansions to its connected TV (CTV) partnerships. Collaborations with platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl reinforce FreeWheel’s commitment to creating a unified, scalable programmatic advertising ecosystem. These partnerships not only broaden FreeWheel’s premium video marketplace but also enhance its ability to serve advertisers, agencies, and publishers across all tiers—from enterprise buyers to small businesses.

DoorDash Expands Ad Platform with AI Tools & Symbiosys Acquisition

BusinessWire4 months ago4 months ago04 mins

DoorDash, a global leader in local commerce, has announced its most significant advertising platform upgrade to date. The company is rolling out a robust suite of AI-powered advertising tools and has acquired Symbiosys—a next-generation retail media platform—to enable offsite ad campaigns across search, social, and display. With these updates, DoorDash is building a smarter, more scalable, and transparent advertising ecosystem that connects high-intent consumers with advertisers both on and off its platform.

Roku and Dentsu Unveil Consumer Insights on Shoppable TV

BusinessWire4 months ago4 months ago04 mins

Roku, Inc. and Dentsu have unveiled new findings from a joint study examining how consumers interact with shoppable TV. As streaming becomes the primary mode of TV consumption, brands are exploring how to make the experience more interactive and commerce-driven. The research highlights the emerging consumer appetite for TV-driven purchases and what drives meaningful engagement in a shoppable media environment.

InnovidXP Launches Pixel-Free Purchase Attribution for Ad Impact

BusinessWire4 months ago4 months ago03 mins

Innovid, a leading independent software platform in AdTech, has announced a major upgrade to its measurement tool, InnovidXP. The update introduces pixel-free purchase attribution, allowing marketers to track and optimize ad performance based on tangible business outcomes like sales lift, ROAS, and incrementality. By partnering with Affinity Solutions, Innovid now connects ad exposures with billions of in-store and online purchase transactions—offering a transformative shift in how advertisers evaluate and optimize campaigns.

MERGE Appoints Heidi West and John Bracey to Drive Growth

BusinessWire4 months ago4 months ago05 mins

MERGE, a leading marketing and technology agency at the crossroads of health and wellness, has announced two high-impact leadership appointments aimed at driving its next phase of integrated growth and innovation. The additions of Heidi West as Chief Revenue Officer (CRO) and John Bracey as Chief Data and Performance Officer (CDPO) mark a significant evolution in MERGE’s executive strategy, reinforcing its mission to deliver AI-powered, data-informed, and human-centric experiences for clients in both healthcare and consumer sectors.

EDO & The Trade Desk Partner to Optimize CTV Outcomes

BusinessWire4 months ago4 months ago03 mins

EDO, the TV outcomes company, has integrated its Convergent TV measurement solution into The Trade Desk, marking a milestone in programmatic advertising. This partnership brings investment-grade outcomes data directly into the workflow of marketers using The Trade Desk — empowering brands to measure, optimize, and act on their convergent TV investments with greater intelligence and speed.