BusinessWire, Author at AdTechEdge

Awin Expands Into Mexico, Boosting Global Affiliate Marketing

BusinessWire4 months ago4 months ago04 mins

Global affiliate marketing platform Awin has officially launched operations in Mexico, furthering its expansion in the LATAM market. This move positions Awin to meet the growing demand for local affiliate marketing and deliver performance-driven value for both brands and publishers. With a proven track record in Brazil and over 17 countries worldwide, Awin’s entry into Mexico aims to support regional ecommerce acceleration and cross-border growth opportunities.

The Trade Desk Launches Deal Desk for Smarter Ad Deal Management

BusinessWire4 months ago4 months ago04 mins

The Trade Desk, a global advertising technology powerhouse, has announced the launch of Deal Desk, a groundbreaking addition to its Kokai platform. Designed to elevate the performance and transparency of digital advertising deals, Deal Desk empowers advertisers and publishers to gain real-time insight into campaign delivery, quality, and value—ultimately revolutionizing how one-to-one and upfront digital deals are executed.

Multiply Group Launches Multiply Media Group to Reshape OOH Media

BusinessWire4 months ago4 months ago06 mins

Multiply Group, an Abu Dhabi-based investment holding company, has launched Multiply Media Group (MMG), uniting three leading out-of-home (OOH) advertising companies — Backlight Media, Viola Media, and Media247 — under one transformative media entity. Headquartered in the UAE, this consolidation signals a bold stride toward redefining the future of tech-enabled media, both regionally and globally.

800.com Integrates with Google Ads for Call Tracking

BusinessWire4 months ago4 months ago07 mins

For small businesses, every lead and every marketing dollar counts. While clicks and form fills are traditionally tracked, phone calls often represent high-value conversions that have historically been challenging to attribute accurately to specific ad campaigns. Addressing this critical gap in the AdTech landscape, 800.com, a leading cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new, direct integration with Google Ads. This innovative release empowers businesses to seamlessly connect phone calls with their paid ad campaigns across Google Search, Display, and other Google Ads formats. This article will delve into the profound benefits of this integration, its ease of setup, and how it enables small businesses to make smarter, data-driven advertising decisions by gaining full visibility into call-based conversions.

DoubleVerify Partners with Impact Plus to Tackle Carbon Emissions in Digital Advertising

BusinessWire4 months ago4 months ago03 mins

In a significant move toward sustainable media practices, DoubleVerify (DV) has announced a strategic partnership with Impact Plus, a sustainability tech firm that equips marketers with tools to reduce the environmental impact of digital advertising. The collaboration introduces DV’s Emissions Measurement, enabling brands to quantify and actively reduce their carbon footprint across the digital ad supply chain.

MadTech Launches Commerce Media Centre of Excellence

BusinessWire4 months ago4 months ago04 mins

MadTech, a frontrunner in Data Connection Automation, has launched its Centre of Excellence (CoE) for Commerce Media, aiming to dismantle the technical roadblocks that hinder retail media growth. Led by Lynn Rupprecht and supported by a global team of experts, the CoE is set to empower retailers and brands with scalable, data-driven media solutions.

MediaCo Reports Strong Audience Growth Across TV and Radio Platforms in Q2 2025

BusinessWire4 months ago4 months ago03 mins

MediaCo, a leading multicultural, multiplatform media company, has announced impressive audience growth across its television and radio platforms in the second quarter of 2025. This growth underscores MediaCo’s commitment to providing culturally resonant entertainment, music, and news content tailored to Hispanic and Black audiences across key U.S. markets.

ROI·DNA Expands Globally to Deliver AI-Powered Growth Marketing for Enterprise Tech

BusinessWire4 months ago4 months ago03 mins

ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, has announced the expansion of its global presence across EMEA and APAC by integrating Hotwire’s marketing services teams. This strategic move enhances ROI·DNA’s ability to provide comprehensive growth marketing solutions to enterprise technology brands worldwide, reinforcing its evolution into a global growth consultancy.

Meet The People Acquires Yeoman Technology to Boost Retail Media Expertise

BusinessWire4 months ago4 months ago02 mins

Meet The People (MTP), a disruptive alternative to traditional advertising holding companies, has announced the acquisition of Yeoman Technology Group. Yeoman specializes in managing and optimizing organic and paid Retail Media strategies across major platforms such as Amazon, Walmart, and Target. This marks MTP’s tenth acquisition, significantly expanding its capabilities amid rising client demand in North America.

Exchange Solutions Expands AI Agents to Boost Loyalty Marketing Efficiency

BusinessWire4 months ago4 months ago03 mins

Exchange Solutions, a leader in personalized loyalty solutions, announces the expansion of its AI capabilities with a new suite of AI agents designed to enhance marketer efficiency, optimize personalization, and improve decision-making. Building on last year’s generative AI launch, this next phase introduces intelligent agents that deliver real-time analytics and actionable insights, helping loyalty teams drive maximum ROI.