AdDaptive Intelligence, a leader in account-based advertising and analytics, announces the expansion of its AI-powered advertising platform. The enhanced solution aims to help B2B brands reach high-value audiences with precision, scale, and measurable ROI by combining 15 years of expertise with advanced AI technology and a flexible pricing model.
Trilliad announces the appointment of Matt Naeger as its new Chief Solutions Officer. Bringing nearly 30 years of expertise in advertising, B2B marketing, and technology services, Naeger will lead Trilliad’s solutions strategy to drive business transformation and measurable impact for clients.
Marchex, a leader in AI and conversational intelligence, announces an expanded partnership with FordDirect. Building on the success of Marchex Spotlight, FordDirect will now offer Marchex Engage for Sales and Service to nearly 3,000 Ford Dealers and Lincoln Retailers nationwide. This integration empowers dealerships with AI-driven insights to maximize sales, enhance service, and improve customer experiences.
Veylan has officially launched from stealth with a bold mission to modernize the $800 billion global advertising industry. By introducing the first full-stack, AI-native operating system, Veylan streamlines the fragmented advertising toolchain into a single, unified platform. This innovation automates the entire campaign lifecycle using natural language and autonomous AI agents, allowing teams to focus on strategy and growth rather than manual tasks.
The BIG3 basketball league today announced a landmark partnership with iHeartMedia, the leading audio company in the U.S. This alliance will bring BIG3 games and exclusive content to new audiences via iHeartMedia’s vast multiplatform network, designating iHeartRadio as the official audio home for BIG3 games. The league’s eighth season kicks off June 14, 2025, in Chicago with live coverage on CBS and iHeartRadio.
Acxiom, a leader in connected data and technology, today announced the integration of RafterOne into its Salesforce Practice. This partnership combines Acxiom’s data and personalization strengths with RafterOne’s deep expertise in Salesforce Customer 360 digital transformation, enabling brands to activate intelligent, AI-driven insights across all Salesforce clouds and touchpoints through a single, unified partner.
BRANDITO, a leading marketing services platform, has acquired Inkwell Global Marketing, a full-service promotional merchandise agency based in Manalapan, NJ. This acquisition boosts BRANDITO’s capabilities and expands its footprint in the crucial northeast U.S. market.
Estrella MediaCo announces key leadership promotions to support its focus on cross-platform growth and multicultural market leadership. Rogerio Alves and Sandra Sanchez have been promoted to Vice President roles, strengthening the company’s digital and national sales strategies.
MERGE, a leading marketing and technology agency, announced the acquisition of Blazer, a strategic consulting firm, to enhance its service offerings and growth trajectory. This acquisition launches MERGE’s new cross-functional approach, combining Blazer’s consulting expertise with MERGE’s creative and technology strengths to deliver integrated, scalable solutions for today’s dynamic organizations.
TelevisaUnivision, the world’s leading Spanish-language media company, announced a leadership change in its U.S. advertising division. Donna Speciale will step down as President of U.S. Advertising Sales and Marketing, with Tim Natividad named as her successor effective June 9. Speciale will remain during a transition period to ensure a smooth handover.
