AudienceXpress, a division of Comcast Advertising, has announced the launch of AudienceXtn, a new platform designed to help brands and agencies reach incremental audiences across the premium video landscape. Built on Comcast’s robust first-party data, AudienceXtn aims to empower marketers to target their most receptive viewers with precision and efficiency.
FuboTV Inc., the premier sports-first live TV streaming platform, has introduced programmatic pause ads—an innovative ad format now available in a programmatic biddable environment. This first-to-market solution is powered by ClearLine, Magnite’s self-service buying platform, furthering Fubo’s leadership in Connected TV (CTV) advertising innovation.
Smartly, the AI-driven ad technology leader recognized in The Forrester Wave™: Creative Advertising Technologies, has announced the integration of Reddit into its unified advertising platform. This new capability empowers brands to activate, manage, and measure Reddit campaigns alongside other channels using Smartly’s advanced automation and creative intelligence tools.
MediaCo, a leading multimedia company serving multicultural audiences across the United States, has announced three key senior leadership appointments to fuel strategic growth and innovation. The promotions of Brian Fisher to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and the appointment of Luis Fernández-Rocha as Senior Vice President of Local Video Sales reflect MediaCo’s strong commitment to expanding its market presence and delivering superior value to both advertisers and diverse audiences.
DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the 2025 Baird Global Consumer, Technology & Services Conference. The event will feature a fireside chat with DV’s executive leadership and provide an opportunity for institutional investors to engage directly with the company through one-on-one and small group meetings.
Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.
Welcome to the latest edition of Innovid’s Feature Beat, your monthly roundup of product innovations built to optimize advertising across every screen. While last month focused on enhancing CTV advertising, this month centers on streamlining and strengthening social media advertising. With enhanced dashboards, automation, influencer content scaling, and transparent change tracking, Innovid is helping brands extract greater value from every scroll, swipe, and story.
MGID, a global advertising platform, has partnered with Digiseg, a privacy-focused data provider, to bring household-based targeting to its platform. This strategic integration enables privacy-compliant audience targeting without the need for cookies or tracking, supporting advertisers across the US, India, and major European markets.
Creatify, an AI-driven video advertising platform, has secured $15.5 million in Series A funding. This latest round, co-led by WndrCo and Kindred Ventures, brings the company’s total funding to $23 million. Trusted by top global brands, Creatify aims to revolutionize how video ads are created, tested, and deployed across digital channels by eliminating traditional production barriers.
Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok
