Adwave, a revolutionary AI-powered advertising platform, has officially exited private beta and launched to the public. By blending artificial intelligence with behavioral science, Adwave aims to democratize TV advertising—making it simple, fast, and affordable for creators, entrepreneurs, and small businesses to produce and air high-quality commercials without traditional barriers.
The E.W. Scripps Company has announced a strategic partnership with FreeWheel, a leading television advertising technology platform, to enhance advertising opportunities across women’s live sports on ION. As ION solidifies its position as a national hub for women’s sports, this collaboration is poised to significantly expand advertiser access and programmatic capabilities, ensuring brands can reach audiences on every major pay TV and connected TV (CTV) service in the U.S.
Universal Ads, a platform enabling brands of all sizes to create, buy, and measure premium video ads seamlessly, today announced the launch of its Incrementality Fund — a $5 million initiative designed to help e-commerce businesses drive incremental sales through TV advertising.
Perion Network Ltd., a leader in advanced advertising technology, reported its financial results for Q1 2025, highlighting significant growth in key sectors such as Digital Out-of-Home (DOOH), Connected TV (CTV), and Retail Media. The company is strategically advancing through AI-driven acquisitions and expanding its market presence with the Perion One platform.
Global advertising technology leader The Trade Desk has launched OpenSincera, a groundbreaking application aimed at enhancing transparency and efficiency across the digital advertising ecosystem. Built on the foundation of data from Sincera—acquired earlier this year by The Trade Desk—OpenSincera is now freely available to all participants in the ad tech industry, including competitors, advertisers, and publishers.
Viant Technology Inc., a leader in connected TV (CTV) and AI-powered programmatic advertising, has announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. This strategic addition is set to strengthen Viant’s AI-driven innovation and accelerate its next phase of growth in the dynamic digital advertising landscape.
LoopMe, a global leader in brand performance, today announced an expanded collaboration with Google Cloud to deepen its commitment to sustainability in the advertising ecosystem. Leveraging Google Cloud’s scalable infrastructure including Kubernetes Engine and BigQuery – LoopMe aims to optimize advanced AI models for better ad performance while minimizing environmental impact.
As the streaming TV market surges, with over 99% of U.S. households subscribing to at least one service, Upscale AI enters the scene to help ecommerce brands succeed in this new frontier. With $5.5 million in seed and pre-seed funding, Upscale AI introduces Upscale Studio — the first end-to-end AI-native platform designed to create, run, and optimize performance TV ads across leading streaming platforms.
At the “From Vision To Screen” event in Zhongguancun, Kling AI unveiled its groundbreaking 2.0 models: the KLING 2.0 Video Generation Model and KOLORS 2.0 Image Generation Model. These new tools mark a significant leap in AI-powered creativity, offering powerful solutions for industries like film, advertising, and design. With more than 168 million videos and 344 million images generated so far, Kling AI is revolutionizing the creative process by making it easier and more efficient.
The “Lead Generation Market Industry Trends and Global Forecasts to 2035” report, now available on ResearchAndMarkets.com, provides a comprehensive analysis of the lead generation market. The market, currently valued at USD 5.59 billion, is expected to grow to USD 32.1 billion by 2035, at a CAGR of 17.2%. This growth reflects the increasing importance of lead generation in digital marketing strategies.
