XR, a global leader in creative operations, has announced the appointment of John Batter as Chief Executive Officer (CEO). Batter, with a robust leadership background spanning the entertainment, media, and technology industries, will guide XR’s strategy and execution as the company accelerates its global growth and innovation within the creative technology platform for the world’s largest brands, agencies, publishers, and studios.
Keen Decision Systems (Keen) and TapClicks have announced a new initiative to build a seamless, end-to-end marketing intelligence ecosystem. By combining Keen’s advanced predictive modeling with TapClicks’ comprehensive execution and reporting infrastructure, this partnership is set to disrupt traditional marketing strategies with a proactive approach focused on predictive analytics, real-time execution, and enhanced marketing control.
Proxima, a leading data intelligence software company, has launched its unique DTC (Direct-to-Consumer) segments on major DSP data marketplaces, including The Trade Desk and Yahoo. This new offering allows programmatic advertisers and agency traders to activate digital advertising campaigns targeting high-value, unmodeled, 100% deterministic DTC consumer segments, improving customer acquisition efforts with precision and profitability.
CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings, has made a significant debut at the 2025 IAB NewFronts by launching two groundbreaking media products: a slate of original TV shows streaming on the CheckedUp Network and IAB-compliant programmatic enablement across its national digital network.
OpenX Technologies, Inc., a global leader in the omnichannel supply-side platform, has entered into a strategic partnership with Tubi, Fox Corporation’s ad-supported streaming service. This collaboration focuses on enhancing CTV advertising in the UK through TV by OpenX, which offers a blend of linear and biddable CTV for greater buyer control, transparency, and flexibility.
The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.
LoopMe, a global leader in brand performance, has expanded its partnership with Reveal Mobile to provide advanced global Out-of-Home (OOH) brand lift measurement. With this expanded collaboration, Reveal Mobile becomes LoopMe’s dedicated partner for OOH brand lift studies, offering sophisticated GPS-based exposure data to enhance measurement accuracy across various markets.
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
Adams Outdoor Advertising has announced the successful acquisition of billboard inventory from Times Shamrock Outdoor, marking a significant expansion in the Eastern Pennsylvania market. This acquisition includes 24 static bulletins and 25 digital bulletins, solidifying Adams’ rapid growth and enhancing its reach across key regions.
In celebration of Asian Pacific Islander American Heritage Month, the Asian American Advertising Federation (3AF) has announced the 3AF Impact 50. This list recognizes outstanding companies that have demonstrated exceptional marketing efforts aimed at the Asian American community, which is projected to have a purchasing power of $1.9 trillion by 2026.
