The streaming wars may have started with content libraries and subscriber counts, but the next battle is being fought with algorithms—and FreeCast wants to make sure it’s holding the sharpest sword in the fight.
Multimedia, Inc. is gearing up for a milestone: its 35th anniversary in 2026. Born in Orlando, Florida, back in 1991, the company has grown from a boutique shop representing Brazilian publications into a global heavyweight in international advertising. And unlike some legacy players fading into irrelevance, Multimedia seems intent on doubling down on its brand of cross-border prestige.
The intersection of healthcare marketing and privacy compliance has long been a tightrope walk. Swoop, an AI-powered omnichannel healthcare marketing company, just proved it’s possible to walk it with confidence.
EstrellaTV is quietly rewriting the Spanish-language TV playbook. While giants Univision and Telemundo posted double-digit declines in July, the MediaCo-owned network notched one of its strongest summer runs, posting four consecutive months of year-over-year prime-time growth in Adults 18–49.
The race to dominate Connected TV (CTV) advertising just crowned a new front-runner. Anoki, the startup pushing the limits of multimodal AI, has been named “Best Overall CTV Solution Provider” in the 8th annual MarTech Breakthrough Awards—a global program that saw more than 4,000 nominations this year.
The long-standing gap between traditional TV advertising and the agility of Connected TV (CTV) just got narrower. Spectrum Reach, the ad sales division of Charter Communications, has teamed up with tvbeat to bring programmatic buying capabilities—long the domain of digital—into the U.S. linear TV market.
Perion Network (NASDAQ, TASE: PERI) has launched Performance CTV, a new capability in its Perion One platform aimed at giving advertisers full-funnel, measurable results on premium streaming platforms. This means not just views and brand lift, but hard performance KPIs like conversions and Return on Ad Spend (ROAS)—metrics CTV has historically struggled to deliver.
Perion Network is staking its claim in South Korea’s booming digital out-of-home (DOOH) market through new partnerships with telecom giant KT Corporation and media firm NHN AD. The announcement marks Perion’s first direct programmatic supply integrations in Korea—and a significant move to deepen its advertising footprint in the Asia-Pacific region.
When Shopify and Salesforce both write a check, something big is happening. For fal—a rising infrastructure platform enabling real-time, generative media across image, video, audio, and 3D—that “something” just became a $125 million Series C funding round. With backing from Shopify Ventures, Salesforce Ventures, and existing investors, fal has now raised a total of $197 million to date.
Genius Sports is doubling down on the future of real-time sports advertising with a newly announced multi-year strategic partnership with PMG, the independent agency powerhouse behind brands like Nike, TurboTax, Beats by Dre, and Best Western. At the heart of the collaboration is FANHub, Genius Sports’ flagship fan activation platform—and PMG is now a founding agency partner.
