A new study from The Trade Desk is sending a clear warning to digital advertisers in Southeast Asia: repetition kills engagement. According to its latest report, “The Untapped Opportunity of Omnichannel,” a striking 66% of consumers in the region are actively ignoring ads they see too often on the same channel.
In a significant move for app monetization, Moloco—an AI-powered performance advertising company—has made its Moloco SDK available through Google AdMob and Ad Manager’s SDK bidding platforms. The integration opens new monetization avenues for app developers, enabling seamless access to Moloco’s global advertiser demand while maintaining a high-quality user experience.
The omnichannel supply-side platform has promoted two of its top performers—Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications as it doubles down on commercial momentum and partner-first innovation following a standout 2024.
In an industry constantly grappling with burnout, turnover, and the chase for creative talent, Doe-Anderson is quietly rewriting the rules. The Louisville-based independent agency has just been named “Best Agency Culture Silver” at the 2025 Ad Age Small Agency Awards—an honor that not only cements its status as a cultural benchmark but also reflects how bold, people-first policies can drive both retention and results.
Perion Network Ltd. is hitting the investor roadshow circuit this summer, with CEO Tal Jacobson slated to speak at three major financial conferences—an effort that underscores the company’s bid to position itself as a key innovator in the evolving AdTech ecosystem.
Truecaller is doubling down on its advertising ambitions across the Middle East and Africa (MEA) with the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions. The move comes as the company looks to scale its presence in one of the fastest-growing digital ad markets in the world.
As AI tools become a staple in the modern workplace, a new report from design and print company MOO finds that while automation may improve productivity, it’s also taking a toll on workplace connection, creativity, and culture. In its survey of 1,000 U.S. knowledge workers, MOO identifies a growing trend of “cognitive outsourcing” where employees—especially younger generations—turn to AI before coworkers, contributing to rising feelings of isolation and disconnection.
Mintegral, the programmatic advertising heavyweight known for mobile app monetization, just rolled out a powerful new tool for growth-hungry developers: In-App Purchase Return on Ad Spend (IAP ROAS) optimization.
In an era where attention is the new currency, Dailymotion Advertising is betting on conversation over interruption. The video platform’s ad tech division has launched EchoAI, a new AI-powered ad format that lets viewers chat directly with video ads—without ever hitting pause.
Innovid, the independent ad tech player known for streamlining creative delivery and performance tracking, is turning up the volume on connected TV (CTV). The platform now officially supports LinkedIn’s Connected TV Ads, giving advertisers a new way to activate LinkedIn CTV campaigns directly through Innovid’s Social Ads Manager.
