Adtech player VideoAmp is making bold leadership moves as it seeks to redefine media measurement. The company has named Peter Liguori as Chief Executive Officer, transitioning from his prior role as Executive Chairman. Liguori, a five-year board veteran with deep roots in media, now takes the reins at a critical inflection point for the company—and the industry at large.
Nexstar Media Group is doubling down on its national advertising ambitions, promoting Dan Lanzano to the newly created role of President of National Advertising Sales. Lanzano, who joined the company in early 2024, will now spearhead all national advertising initiatives across Nexstar’s sprawling portfolio, including CW Sports, CW Entertainment, NewsNation, Antenna TV, Rewind TV, and more
In a move that underscores the industry-wide shift from linear to streaming, Viant Technology has inked a strategic partnership with LG Ad Solutions, unlocking addressable advertising across more than 45 million LG Smart TVs in the U.S. The integration pushes programmatic advertising deeper into the living room, offering brands sharper targeting, improved data fidelity, and context-rich placements—all accessible through the Viant DSP.
In a sea of complex ad tech platforms, HilltopAds is doubling down on simplicity—with a fresh wave of updates designed to make campaign management faster, more transparent, and budget-friendly.
As global ad spend nears the $1 trillion mark, the pressure is on for ad tech platforms to unify fractured ecosystems and streamline omnichannel buying. Mediaocean, one of the industry’s core infrastructure players, is moving decisively to meet the moment.
Amazon’s international expansion is hitting new highs—and Xnurta, the AI-fueled ad platform built to keep up, isn’t missing a beat. The company just announced the latest phase of its global rollout, bringing full-funnel advertising support to Poland, Belgium, Sweden, Egypt, and South Africa. Combined, these five markets bring access to a staggering 84.8 million monthly Amazon visitors, according to SimilarWeb’s June 2025 data.
CallRail is taking the guesswork out of lead quality with the launch of Conversion Signals, a new AI-powered feature that identifies which calls actually lead to appointments—and feeds that insight straight into Google Ads for smarter campaign optimization.
Out-of-home (OOH) advertising isn’t just for brand awareness anymore—and billups is proof. The world’s largest independent OOH agency just reported a staggering 73.8% year-over-year revenue growth in Q1 2025, fueled by a dramatic shift in marketer demand: from static billboards to measurable, full-funnel impact.
With open rates hitting 98%, the world’s most-used messaging app is fertile ground for marketing and sales. Now, ActiveCampaign is making it easier than ever for businesses to capitalize on that opportunity with the launch of ActiveCampaign WhatsApp Messaging, a purpose-built automation platform that treats WhatsApp as a strategic channel—not an afterthought.
If you think the smart TV is just for bingeing holiday specials, think again. A new study from LG Ad Solutions shows that connected TVs (CTV) are quickly becoming powerful holiday shopping tools—and consumers are more receptive to TV ads than ever before.
