In the rush to meet today’s multiscreen audiences, marketers are investing heavily in Connected TV (CTV)—but their creative strategies are still stuck in the past. That’s the key takeaway from a new report by Smartly, an AI-powered adtech platform, and eMarketer, which surveyed over 200 marketers on the state of digital video advertising in 2025.
Despite a rocky first half of 2025, the commerce advertising industry isn’t just surviving—it’s recharging. In its biannual industry report, mrge, a global platform for commerce advertising, reveals that over 80% of industry players remain upbeat about the second half of the year, driven by AI tools, high-stakes shopping events, and a reinvigorated focus on trust and authentic partnerships.
Innovid Rolls Out Retail Media Upgrades Aimed at Smarter, Shoppable Campaigns Retail media is no longer just the hot topic—it’s the ad industry’s power play. And Innovid wants to be at the center of it. In its latest “Feature Beat” product update, the ad tech company unveiled a suite of new tools designed to give…
Adform, the media-buying tech firm known for fusing safety with serious scale, has dropped a major upgrade for omnichannel advertisers: a new Digital-Out-of-Home (DOOH) planner, now available in its Adform FLOW platform. The tool rolls out across 15 markets and introduces a game-changing feature to the DSP world—the industry’s first map-based DOOH inventory discovery tool.
Prime Video Goes Live in Germany—with a Little Help from Wurl Amazon’s Prime Video is diving deeper into live streaming—and it’s chosen Wurl as its partner in Germany to make it happen. Announced today, Wurl is powering a new Live TV channel for Prime Video, simply named Prime, dedicated to delivering premium entertainment content to…
Spanish-language digital audio is booming, but until now, scalable tools for contextual targeting and brand suitability have lagged behind. That’s changing, thanks to a new partnership between Grupo ACIR, Triton Digital, and Sounder—a move that signals a turning point for advertisers looking to safely invest in Spanish-language audio content.
In a move that could disrupt the traditional video production playbook, Idomoo—best known for its personalized video tech—has unveiled AI Video Ads, the latest evolution of its Lucas AI Video Creator platform. The new solution enables brands to generate branded, conversion-optimized video ads in seconds using just a text prompt.
Boltive, a tech firm on a mission to make digital experiences safer and more compliant, has named Pamela Slea as its first-ever President—a strategic move that underscores the company’s ambitions in the rapidly evolving space where ad security, privacy, and cybersecurity increasingly overlap.
TV ads aren’t just for beer, cars, and Black Friday blowouts anymore. Thanks to a new partnership between MNTN and ZoomInfo, Connected TV (CTV) is officially open for B2B business—and it’s bringing CRM-level precision to the biggest screen in the house.
The media quality and verification giant has officially launched DV Authentic Attention® for Social, kicking off with a major partnership with Snap Inc. The new tool marries DV’s scalable ad exposure data with Lumen Research’s eye-tracking tech, creating the first Snapchat-specific solution that blends viewability metrics with real-world attention signals—right down to impression-level detail.
