In a move signaling sharper focus and deeper integration across its sprawling advertising business, InMobi has appointed Kunal Nagpal as Chief Business Officer—an inaugural role that consolidates leadership across InMobi’s ad stack, including Glance AI, its Demand-Side Platform (DSP), and the InMobi Exchange.
In a timely move that brings one of social media’s fastest-growing platforms into mainstream media buying, Innovid has integrated Meta’s Threads API into its Social Ads Manager. The update means advertisers can now build and manage Threads ad campaigns alongside Instagram, Facebook, and other social channels—no extra tools, no fragmented workflows.
The era of “spray-and-pray” pharmaceutical TV ads may finally be over.
In a new partnership announced today, Simulmedia, a leader in data-driven TV and streaming advertising, and OptimizeRx Corp. (Nasdaq: OPRX), a pioneer in healthcare tech, are joining forces to launch Micro-Neighborhood® Targeting (MNT) across linear, digital, and connected TV (CTV) channels.
As the FIFA Club World Cup 2025 kicks off across North America, 433Futbol is celebrating a milestone of its own: one year of reshaping soccer media through a cultural lens. Launched in July 2024 by Mundial Media, the AI-powered multicultural marketing platform, 433Futbol has quickly become the digital hub for U.S. Hispanic soccer fans who care as much about style, music, and identity as they do about the scoreline.
MOCEAN, the creative agency behind some of entertainment’s most emotionally resonant campaigns, just made a major hire. Ryan Bucci, a D&AD Top 10-ranked creative director and Emmy winner, has joined as Head of Creative, Brand & Social. He’ll oversee work for clients like PlayStation, Amazon Prime Video, Waymo, Cheesecake Factory, Netflix, and Warner Bros. Discovery.
In a move that blends generative AI with publisher-first ethics, ADWEEK has partnered with ProRata.ai to deploy its Gist Answers platform across ADWEEK.com and the Cannes Lions Digital Companion. The rollout gives ADWEEK’s audience an AI-powered, context-aware search experience that delivers instant article summaries and intelligent answers, all while spotlighting the outlet’s original journalism.
In the ever-crowded world of media measurement, EDO and TelevisaUnivision are doubling down on a bet that more advertisers should be making: investing in Spanish-language audiences. The two companies announced an expansion of their partnership to measure consumer engagement with ads on ViX, TelevisaUnivision’s global streaming platform—and the world’s largest dedicated Spanish-language streamer.
Amazon Ads and Roku are officially raising the bar for connected TV advertising. In a move with industry-shaking potential, the two powerhouses have announced an exclusive integration that grants advertisers access to the largest authenticated CTV footprint in the U.S.—reaching approximately 80 million households, or over 80% of the entire CTV market, per Comscore data.
Albertsons is stepping into the future of retail media with a digital twist—literally. Unveiled at Cannes Lions, the grocery giant’s media arm, Albertsons Media Collective, has announced the launch of its in-store digital display network, a move designed to blend marketing muscle with real-time shopper engagement.
Marketing meets machine learning as Adobe expands its all-in-one content platform to fuel personalized, scalable content creation across video, display, and global audiences. At the 2025 Cannes Lions Festival of Creativity, Adobe made it clear that the future of marketing isn’t just creative—it’s AI-powered, data-fueled, and built to scale. The tech giant unveiled major enhancements…
