GlobeNews Wire, Author at AdTechEdge

Madhive Launches Fraud-Free Guarantee to Safeguard Local Ad Spend

GlobeNews Wire4 months ago4 months ago04 mins

Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.

Pixalate Unveils May 2025 Publisher Trust Index for Canada

GlobeNews Wire4 months ago4 months ago03 mins

Pixalate, the global leader in ad fraud protection, privacy, and compliance analytics, has published the May 2025 Publisher Trust Index (PTI) for Canada. This trusted resource evaluates websites, mobile apps (Apple App Store & Google Play Store), and Connected TV (CTV) apps (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV), offering monthly insights into media quality. These indexes are part of Pixalate’s initiative to promote transparency and trust in the programmatic advertising ecosystem.

NCM Taps Operative to Optimize Cinema Ad Sales & Forecasting

GlobeNews Wire4 months ago4 months ago03 mins

National CineMedia (NCM), the top cinema advertising network in the U.S., has announced a strategic partnership with Operative, a leading advertising management solution provider. This collaboration aims to enhance NCM’s ad operations, improve forecasting accuracy, and optimize sales activities across national, regional, and local markets. With a network spanning over 17,500 screens in 1,350+ theaters, NCM is leveraging cutting-edge technology to meet advertisers’ increasing demand for precision and performance.

Torstar and MediaTonik Partner for Bilingual Programmatic Reach

GlobeNews Wire4 months ago4 months ago03 mins

As advertisers increasingly seek to engage both English and French-speaking audiences across Canada, a newly announced partnership between Torstar Corporation and MediaTonik creates a unified, bilingual programmatic media solution. This collaboration offers convenience, reach, and premium inventory—all under one strategic roof.

Koddi & DEEL Partner to Power In-Store DOOH Ad Monetization

GlobeNews Wire4 months ago4 months ago03 mins

Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with DEEL Media, a top provider of digital signage hardware and solutions. This collaboration enables retailers to monetize in-store digital displays by serving real-time ads via Koddi Ads on DEEL TV Screens, integrating in-store experiences into the broader retail media landscape.

Taboola Unveils Predictive Audiences to Boost Ad Conversions

GlobeNews Wire4 months ago4 months ago04 mins

Taboola (Nasdaq: TBLA), a global leader in performance advertising, has announced the launch of Predictive Audiences, a groundbreaking enhancement to its Realize performance marketing platform. This innovation is designed to help advertisers uncover and convert untapped high-value audiences while maintaining efficiency and scaling their campaigns beyond traditional Search and Social.

Newsweek Acquires Adprime to Expand Healthcare Ad Capabilities

GlobeNews Wire4 months ago4 months ago04 mins

Global media leader Newsweek has announced the acquisition of Adprime, a specialized advertising platform that empowers pharmaceutical and healthcare brands to run targeted digital campaigns. This strategic move supports Newsweek’s broader initiative to build a comprehensive healthcare vertical spanning editorial, rankings, events, subscriptions—and now, advertising.

Magnite Integrates Anoki ContextIQ AI to Elevate CTV Contextual Targeting

GlobeNews Wire4 months ago4 months ago03 mins

Magnite, the largest independent sell-side advertising company, has integrated Anoki ContextIQ, a leading multimodal AI platform for contextual video intelligence, into its CTV advertising stack. As the first SSP to adopt ContextIQ, Magnite provides buyers exclusive access to advanced scene-level targeting and planning tools via its SpringServe platform. This collaboration enhances transparency, brand safety, and emotional resonance in CTV ad campaigns.

Rogers Unveils New Canadian Originals for HGTV and Food Network in 2025

GlobeNews Wire4 months ago4 months ago05 mins

Building on a $7 billion investment in Canadian content over the last decade, Rogers Sports & Media has unveiled an ambitious slate of nearly 120 hours of new original programming for HGTV and Food Network, premiering fall 2025. This rich lineup features a mix of celebrated personalities, fresh Canadian talent, and exciting formats designed to engage audiences and offer innovative advertising opportunities.

Super League Expands AdArcade Deal for Scalable Playable Ads

GlobeNews Wire5 months ago5 months ago04 mins

Super League (Nasdaq: SLE), a leading force in playable media and immersive gaming content, has announced the expansion of its exclusive partnership with AdArcade, the creators of the Native Playables® ad format. This move equips brands and agencies with a scalable, full-funnel playable ad solution that reaches more than 220 million U.S. gamers monthly across mobile platforms. The collaboration aims to revolutionize how brands connect with digital-first consumers by embedding engaging, gamified ad experiences directly into the gameplay environments consumers already love.