Tinuiti has been appointed Media Agency of Record (AOR) for premium skincare brand Allies of Skin, expanding the agency’s presence in the beauty and retail sectors. Under the partnership, Tinuiti will oversee integrated media strategy across streaming TV, paid search, paid social, retail media, and Amazon advertising, bringing together brand-building and performance marketing within a…
Nexxen has launched a new first-party data onboarding capability within its Nexxen DSP, enabling advertisers to ingest, validate, and activate customer audience data in 24 hours or less. By integrating onboarding directly into its demand-side platform and validating audiences through its enhanced Unified Identity Graph, the company aims to reduce one of the biggest operational…
NICE Marketing Launches AI‑Driven Global Music Promotion Platform — the Australian‑based firm announced a major expansion of its data‑centric music promotion service, rolling out an AI‑driven platform that now reaches more than 15 international markets. By marrying real‑time audience analytics with localized market intelligence, the new platform promises to streamline content exposure, accelerate play metrics,…
Roundtable (NASDAQ: RTB) has introduced its AI- and decentralized finance (DeFi)-powered enterprise media platform to media executives and journalists in London, positioning the technology as a new approach to digital publishing, audience monetization, and publisher-owned revenue infrastructure. The company’s leadership met with prominent UK news organizations to discuss how AI, Web3 technologies, and decentralized payment…
A new 2026 Marketing Transformation Performance Audit and Scorecard from the CMO Council suggests that many enterprise marketing organizations are struggling to convert years of investment in marketing technology, artificial intelligence (AI), and customer data into measurable business outcomes. Based on responses from more than 200 global marketing leaders, the assessment highlights persistent challenges around…
Cryptocurrency exchange MEXC received two industry awards at Peru Blockchain Conference 2026, underscoring its growing presence in Latin America’s digital asset market. The company was recognized for global leadership in digital asset access and crypto ecosystem expansion, while André Sprone, Head of LATAM at MEXC, was honored for regional market development. The recognition reflects MEXC’s…
A new consumer survey from Bloom Ads suggests that localized advertising continues to strengthen brand engagement, with nearly 90% of respondents saying they are more likely to notice an ad that references their city or neighborhood. The findings indicate that location-specific messaging, relevant promotional offers, and community-focused creative improve consumer trust and brand perception, providing…
Kargo Becomes Programmatic SSP for HP Spotlight, Expanding Desktop‑Native Ad Reach – In a move that could reshape premium desktop advertising, Kargo announced an expanded strategic partnership with HP Media Network, positioning itself as the designated supply‑side platform (SSP) for HP Spotlight notifications, HP Inc.’s high‑impact, desktop‑native ad format. The Deal Kargo’s new agreement with…
Disco React SDK Teams with Refundly to Monetize Returns – In a move that could reshape post‑purchase monetization, AI‑driven commerce media platform Disco announced a partnership with Refundly, integrating its new React SDK into Refundly’s return‑tracking app. The collaboration embeds offer‑based ads directly into the refund experience, turning a traditionally negative touchpoint into a revenue‑generating…
PATTISON Outdoor Advertising has expanded its out-of-home (OOH) advertising footprint in Atlantic Canada through the acquisition of Mark’s Media Group, adding new digital and static billboard inventory across Greater Moncton, New Brunswick. The deal strengthens the company’s digital out-of-home (DOOH) network and provides advertisers with broader access to high-traffic urban locations, supporting growing demand for…
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