33Across has rebranded as WealthStage, launching a digital advertising and customer-intelligence platform focused on financial services marketers. The company combines first-party data with wealth, lifestage, intent and real-time signals to help banks, trading platforms and other financial brands identify and engage prospective customers. Financial services marketers have access to increasingly sophisticated customer data, but turning…

A new investigation is putting Meta’s advertising review infrastructure under scrutiny after the Tech Transparency Project (TTP) said it identified hundreds of abusive advertisements on Facebook and Instagram. The findings raise a broader advertising technology question: can platforms reliably detect increasingly sophisticated AI-generated harmful content before it enters paid media systems? Meta’s advertising technology infrastructure…

Independent agencies increasingly need enterprise-grade media buying infrastructure without taking on the complexity of a holding-company technology stack. Nexxen is expanding its partnership with Chicago-based Scale Marketing, giving the independent agency greater access to Nexxen’s unified advertising platform, enterprise DSP capabilities and premium media supply as it manages campaigns for national brands. Nexxen has announced…