PubMatic, a leader in digital advertising technology, has launched its upgraded buyer solution suite powered by generative AI. This marks a significant milestone as the company transitions from a traditional supply-side platform (SSP) to an end-to-end technology company revolutionizing programmatic advertising on the open internet.
PATTISON Outdoor Advertising continues to demonstrate its commitment to Diversity, Equity, and Inclusion (DEI) through the Elevating Voices Media Grant. For the third consecutive year, the company is awarding up to $1 million in Out-of-Home (OOH) media space to charitable and non-profit organizations across Canada. This initiative provides a platform for organizations focused on supporting underserved communities and promoting DEI efforts.
AdUX, the digital advertising group, has officially announced the publication of its 2024 annual report, now available following its filing with the Autorité des marchés financiers (AMF). The report provides a comprehensive overview of the company’s financial performance, corporate governance practices, and audit transparency for the year.
In a significant step toward greater transparency in the programmatic advertising space, Prebid.org—the organization stewarding open-source Prebid solutions—has launched Prebid Insights, a publicly accessible analytics dashboard. Designed in collaboration with Burt Intelligence, the tool aims to empower the entire Prebid community with actionable, real-time data and trend analysis.
Questex, organizer of the renowned StreamTV Show, has launched StreamTV Connect – an exclusive buyer program designed to spark meaningful partnerships within the streaming and connected TV ecosystem. Set against the backdrop of the StreamTV Show from June 11–13, 2025, in Denver, Colorado, this initiative promises to drive innovation and actionable collaboration across the media landscape.
