TikTok’s “Out of Phone” initiative just got a real-world boost. The short-form video giant has partnered with Rockbot, a leader in digital out-of-home (DOOH) streaming for brick-and-mortar spaces, to bring TikTok content directly to TV screens in gyms, restaurants, airports, and retail stores across the U.S.
Matrix Solutions just handed the reins of the Media Ad Sales Council (MASC) to someone who knows the ropes—and how to tighten or loosen them when needed. Al Lustgarten, a media industry veteran and former SVP of Technology and Information Services at Hearst Television, has been appointed Chair of MASC, effective August 1, 2025.
In a strategic move that reflects both ambition and evolution, full-service agency Walton Isaacson has announced a bold leadership shake-up designed to accelerate innovation, bolster client service, and expand new business capabilities.
In an era where ad budgets are squeezed and audiences are scattered across screens, Spectrum Reach is stepping in with a new solution that promises to bring order to the chaos of media planning—especially for local businesses. After six months of beta testing with over 2,000 advertisers, the company has officially launched Spectrum Reach Architect, an AI-powered platform designed to take the guesswork out of ad planning across TV, digital, and streaming platforms.
Predictive lifetime value platform Churney is moving beyond insights and into action. The TLV Partners-backed startup has announced a strategic partnership with DemandBox, a performance marketing firm known for its velocity-driven execution across creative, funnel design, and media strategy.
n a standout moment for independent media agency Mile Marker, Senior Vice President of Client Solutions Wilton Bealle has been named Media Planner of the Year at the 2025 Ad Age Small Agency Awards—a recognition that highlights both her personal expertise and Mile Marker’s rising influence in results-driven media strategy.
Study, a major CPG brand used Unified Measurement to run quarterly scenario simulations. The outcome? A 6% projected increase in total incremental sales, translating to an estimated $17 million in additional annual revenue. That kind of precision is what separates guesswork from performance.
CIVIC is on a winning streak. For the second consecutive year, Ad Age has crowned the agency “Experiential Agency of the Year” in its Small Agency Awards—no small feat in a space crowded with creative contenders. While trophies are nice, it’s the reason behind the recognition that’s worth paying attention to: CIVIC is redefining what it means to build brand loyalty through live, immersive, and often culture-shifting experiences.
The global entertainment and media (E&M) industry is on a $3.5 trillion trajectory by 2029—but advertising, not subscriptions or ticket sales, is steering the ship. According to PwC’s Global Entertainment & Media Outlook 2025–2029, released today, ad spend will grow at a 6.1% compound annual growth rate (CAGR) over the next five years—three times faster than E&M consumer spending, which is forecast at a tepid 2%.
Weibo Corporation, the social media powerhouse behind China’s Twitter-like platform, will release its unaudited financial results for Q2 2025 before U.S. markets open on Thursday, August 14, 2025. The company will also host a conference call that same day from 7 AM to 8 AM ET (7 PM to 8 PM Beijing Time), offering investors a deeper look into the quarter’s performance and business developments.
