For years, consumers have joked about the similarity between Aflac and Affleck. Now, the insurance brand is turning that pop-culture coincidence into an advertising platform, partnering with Ben Affleck and Artists Equity on a campaign designed to make supplemental health insurance easier to understand—and harder to skip. Aflac is betting that one of advertising’s most…
Position² has introduced Arena, a proprietary technology platform designed to connect marketing intelligence, human expertise and AI agents across enterprise growth and advertising workflows. The system brings performance analytics, campaign execution, project management and client delivery into a shared environment, targeting organizations that manage paid media and broader marketing programs across multiple channels. Arena is…
Comcast Technology Solutions (CTS) is expanding its VideoAI platform with a suite of AI-powered applications designed to automate video processing, metadata management, quality control and advertising-related workflows for broadcasters, content owners, streaming providers and operators. Unveiled ahead of IBC 2026, the applications include video verticalization, regional-language localization, smart chapter detection, metadata enrichment, automated quality control…
MediaGo has received the Excellence Award in the AdTech category at the 2026 Global Tech Awards, marking the third consecutive year the advertising technology company has received recognition from the program. The more significant development for the market, however, is the technology behind the submission: a deep-learning-based product suite designed to improve campaign bidding, learning…
Toya has introduced PlayTiger connectors for ChatGPT and Claude, bringing AI-agent capabilities into Roblox analytics, advertising, marketing and studio workflows. The integration is designed to move AI beyond reporting and recommendations by allowing permissioned agents to perform selected actions across the Roblox growth and advertising lifecycle. PlayTiger provides a higher-level orchestration layer on top of…
Brkthru is preparing its sixth annual One Day Sale for September 24, giving agencies and brands an opportunity to finalize Q4 and 2027 digital media commitments ahead of the next planning cycle. The initiative is structured around advance media planning rather than a conventional short-term promotional sale, with buyers developing budgets, campaign strategies and tactics…
For advertising technology companies, attracting engineers, product specialists, data scientists and commercial talent can be almost as important as building the platforms those teams operate. AdTech Holding has renewed its Great Place To Work Certification for a fourth consecutive year, highlighting employee experience as the company continues developing advertising and marketing technology products across international…
Eluvio is taking aim at one of the more complicated problems in modern video advertising: how to distribute live content, personalize it for different audiences and monetize those variations without multiplying infrastructure costs. The company is preparing to showcase its Global Broadcast Fabric at IBC 2026, combining broadcast distribution, direct-to-consumer (D2C) streaming, ad insertion and…
The local media industry is moving into a new phase of AI adoption: figuring out not just what generative AI can do, but where it belongs inside the technology stack. The Local Media Consortium (LMC) has launched an AI Accelerator, a program designed to help local media organizations assess their AI readiness, identify technology gaps…
MFour Data Research is expanding its advertising measurement platform beyond social networks, adding exposure data from AI assistants, streaming video and audio services to give brands a broader view of where consumers encounter advertising—and what they do afterward. The company has launched OmniTraffic® Digital Ads, a measurement feed that now captures observed advertising exposure across…
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