Horizon Media Holdings and Roku are expanding their media relationship into data and advertising technology, bringing Roku TV data into HorizonOS’ Blu marketing intelligence platform. The integration is designed to give advertisers richer viewing insights for CTV targeting, planning, measurement and cross-channel optimization. Connected TV advertising has gained scale, but the fragmentation of streaming audiences…
Athletica Sport Systems has installed its LiveLED In-Ice Display at the Sleeman Centre in Guelph, Ontario, creating a new digital advertising surface beneath the hockey ice. The company says the deployment, completed with the Guelph Storm, City of Guelph and Ontario Hockey League, is the first of its kind in North America. Digital signage has…
IAB Tech Lab has released the first version of its Programmatic Standard Practices for public comment, introducing proposed business rules and governance principles designed to make digital advertising transactions more consistent, transparent and efficient. Programmatic advertising depends on a complex chain of buyers, sellers, exchanges, supply-side platforms, demand-side platforms and intermediaries. While technical standards help…
Luban, the international marketing platform operated by BlueFocus Media, is integrating PhotonPay’s financial infrastructure to accelerate how advertising budgets are funded and reallocated across global campaigns. The companies say the integration has increased ad-spend processing efficiency by three to four times, addressing a less visible constraint in cross-border media buying: moving money quickly enough to…
Quad is expanding its In-Store Connect retail media network through a partnership with Chedraui USA that will place digital screens across 25 Smart & Final stores in California this fall. The deployment extends retail media beyond retailer websites and apps into physical shopping environments, giving consumer packaged goods (CPG) brands another advertising channel closer to…
A website visitor who cannot access a particular offer does not necessarily represent lost demand. Twelvio and Retarget.gg are betting that such users can instead become a monetizable audience through geo-aware offer matching. Under a new collaboration agreement, the companies plan to expand Retarget.gg’s traffic monetization platform beyond its current gaming-focused deployments into additional markets…
Tiger Pistol is expanding its local advertising automation platform to TikTok after earning the TikTok Channel Sales specialty within the Marketing Technology category of the TikTok Marketing Partners Program. The move brings its automated creative and campaign workflow to short-form vertical video, targeting franchise networks, multi-location businesses and marketing resellers that need to adapt national…
Simon has launched “It’s a Simon Thing,” a national brand campaign that combines television, cinema, digital and social advertising with the company’s expanding retail media infrastructure. The campaign also represents one of the first major activations of the recently launched Simon Media Network, connecting brand marketing with first-party consumer data and media inventory across Simon’s…
Jinxin Technology Holding Company is expanding its AI-generated content strategy through an economic interest agreement tied to Yuanwei Network Technology (Shanghai), giving the Nasdaq-listed company exposure to a business focused on AI-generated video, short-form narrative content and multi-channel distribution. Under the September 15 agreement, Jinxin will acquire economic interests corresponding to 40% of the target…
Clear Channel Outdoor has been selected to manage the advertising concession at Pensacola International Airport (PNS), bringing a new digital out-of-home media program to an airport undergoing a broader expansion of its passenger infrastructure. The agreement shifts the airport’s advertising operation from an in-house model to an external media concessionaire and introduces new digital and…
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