WAKE Alphatropics Leverages Record‑Breaking Snowbike Stunt to Disrupt U.S. Performance‑Supplement Marketing with Content‑First AdTech Opening Paragraph WAKE Alphatropics Leverages Record‑Breaking Snowbike Stunt to Disrupt U.S. Performance‑Supplement Marketing with Content‑First AdTech marks the Canadian‑born brand’s first U.S. rollout, pairing a world‑record jump by snowbike legend Cody Matechuk with a data‑driven, multi‑platform activation that sidesteps traditional media buys….

Telekom Srbija taps SAS AI suite to unify marketing and power real‑time personalization, announcing the deployment of SAS Customer Intelligence 360, SAS Intelligent Decisioning, and the cloud‑native SAS Viya platform to streamline campaign management for its 8 million‑plus customers. Telekom Srbija, the leading telecom operator in Serbia and a growing media‑content producer across Southeast Europe, disclosed a multi‑year partnership with…

GreenCore Solutions Corp. (GSC), a Microsoft AI Cloud Partner headquartered in Vancouver, announced the launch of its Agency Partner Program (APP) on Tuesday. The program lets advertising agencies re‑brand GSC’s AI‑driven procurement stack—comprising a CPG Knowledge Graph, a catalog of 38,350 beauty‑and‑personal‑care (BPC) brands, and a suite of machine to machine (M2M) protocols—as a proprietary…

Academy Sports launches Retail Media Network to bridge online and in‑store advertising, offering brands a new closed‑loop measurement platform that ties media exposure directly to same‑SKU sales across its 320‑store footprint and digital properties. Academy Sports + Outdoors (NASDAQ: ASO) announced the rollout of Academy Retail Media (ARM), a retail media network that leverages the…

Target Leverages Good & Gather cookbook to Power Retail Media and First‑Party Data Strategies – Target announced Tuesday the launch of its first‑ever Good & Gather cookbook, a 100‑recipe collection that transforms everyday pantry items into shoppable content across the retailer’s expanding retail‑media network. What the Cookbook Actually Is The “Good & Gather: Discover Delicious Every Day” cookbook is more than…

Waterbomb Seoul 2026 Leverages AdTech to Boost Festival Revenue – the three‑day water‑themed music extravaganza in Goyang wrapped up with more than 30 000 attendees, while CST Enterprises and its PremierX unit revealed a data‑centric partnership that turns live entertainment into a programmable advertising ecosystem. CSTS and PremierX: Data‑Centric Festival Operators CSTS Enterprises, the media‑tech conglomerate behind Generation C…