L’Oréal Turkey has joined the growing list of global brands turning to AI to rethink how marketing content gets made—and it’s not just about saving time. In a new partnership with AdCreative.ai, an Appier Group company, the beauty giant is injecting generative intelligence directly into its creative pipeline, aiming to deliver more content, more quickly, and with more precision.
Hong Kong’s digital advertising and publishing industries just wrapped another successful year of creative collaboration, with 12 emerging ad start-ups joining forces with local authors to deliver powerful promotional campaigns. Now in its seventh edition, the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme has once again proven how tech-savvy storytelling and emerging talent can move the needle—both for brands and books.
In the high-stakes world of CTV and OTT advertising, trust is currency—and nothing erodes that faster than invalid traffic (IVT). Engage Media TV, a rising player in the programmatic ad space, just took a bold step toward restoring that trust by eliminating 11% of hidden IVT in less than 30 days. Their not-so-secret weapon? Anura, a real-time ad fraud detection platform built for transparency and speed.
In the ongoing war against digital ad fraud, Escalated.io has joined the ranks of elite watchdogs. The ad fraud detection company has been named a Qualified Data Contributor (QDC) to the Trustworthy Accountability Group’s (TAG) Data Center IP (DCIP) list—a critical tool in the ad tech industry’s battle against invalid traffic (IVT).
Flamel.ai just dropped a major upgrade to its AI-driven marketing platform—and it’s a game-changer for franchise and multi-location marketers. The new feature? Fully automated, localized social advertising tools that promise to cut hours (or even days) of manual campaign work down to minutes.
The $204 billion retail media market is about to get a major jolt from two of its heavyweights. Criteo and Mirakl Ads have announced a global integration designed to crack open one of the most underutilized opportunities in the space: mid-to-long-tail advertisers.
In the latest push to bring retail media closer to the point of purchase, Quad is extending its In-Store Connect network to Vallarta Supermarkets, one of California’s largest Latino-owned grocery chains. Starting this summer, 15 Vallarta locations will roll out strategically placed digital signage—adding a new layer of real-time marketing in the grocery aisle.
AI agents are no longer confined to sci-fi or customer support scripts. They’re becoming integral to enterprise operations—responding, reasoning, and executing tasks with near-human intuition. And behind this rising tide of automation? Zilliz Cloud.
Virtual product placement is entering a new era—and it’s AI-powered. In a move that could reshape branded content in the U.S., Rembrand, an innovator in AI-driven ad tech, and Mirriad, an Oscar-winning pioneer in virtual placement, have joined forces in a strategic joint venture. The goal? To deliver a faster, smarter, and more scalable solution…
Seedtag, the neuro-contextual advertising company making waves with its AI-powered targeting technology, just made a significant move in its growth playbook. The company announced that Brian Gleason—an ad tech heavyweight with a history of scaling global platforms—will take the helm as Chief Executive Officer effective August 1.
