Thumzup Media Corporation, the ad tech startup turning everyday social media users into paid brand ambassadors, just locked in $6.04 million in fresh capital—and it’s not just for building out its ad platform. The company also has its eye on crypto.
In a mobile advertising world where attention is currency, Liftoff’s 2025 Mobile Ad Creative Index makes one thing clear: the brands winning the battle are those rewriting the rules. The seventh edition of the report dissects what’s working across 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs. Spoiler alert—static banners are officially on life support.
Manual reporting is out. Automated campaign intelligence is in.
That’s the key takeaway from LiveScore’s recent partnership with ADvendio, the Salesforce-native ad management platform that’s rapidly gaining traction among media businesses seeking smarter, faster advertising workflows.
Programmatic advertising just got a strategic upgrade.
Assembly, the global media agency under Stagwell’s challenger network, has launched Assembly Control, a proprietary platform designed to give advertisers tighter grip over where their ads appear—while dialing up campaign performance. The rollout begins this July, supported globally by Assembly’s hubs in New York, London, Singapore, and Dubai.
In a move aimed at smarter ad spending and better campaign control, Productsup has rolled out its Google Comparison Shopping Service (CSS) add-on, fully integrated into its feed management and syndication platform. The goal? Help brands, retailers, and agencies shrink their Google Shopping costs while gaining more visibility and traction in an increasingly competitive space.
While much of ad tech scrambles to survive tightening ad budgets and cookie deprecation, Nativo is sprinting in the opposite direction—straight into growth.
The Los Angeles-based native advertising platform just posted a whopping 120% year-over-year increase in its programmatic business for Q2 2025, fueled largely by its deepening relationships with top-tier publishers and a technology stack that’s quietly becoming one of the most versatile in the space.
Sovrn is turning up the volume on its tech ambitions. The publisher-focused ad and commerce platform has named Jud Valeski as its new Chief Technology Officer—an industry veteran with a track record of scaling high-impact data platforms through major exits.
The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) have unveiled a new public service advertisement (PSA), “Lost in a Flash,” aimed at curbing buzzed driving across the United States. Launched during the deadliest months for alcohol-impaired crashes—July and August—the PSA highlights how a single poor decision behind the wheel can irreversibly change lives.
In an era defined by disinformation, authoritarianism, and attacks on media freedom, the International Women’s Media Foundation (IWMF) has named five extraordinary journalists as the recipients of its 36th annual Courage in Journalism Awards, including one imprisoned editor-in-chief. The announcement affirms a stark global reality: for many women journalists, telling the truth means risking everything.
Thumzup Media Corporation, a digital-first adtech player with crypto leanings, is raising fresh capital—again. The company announced it has inked a $6.5 million registered direct offering, selling up to 1.08 million shares (including those issuable upon preferred conversion) at $6.00 a pop, in a move aimed at fueling general operations and possibly beefing up its digital asset portfolio.
