PR Newswire, Author at AdTechEdge

TNL Mediagene Supercharges Media Operations with AI, Cuts Costs and Boosts Ad Revenue

PR Newswire4 months ago4 months ago06 mins

TNL Mediagene, the Tokyo-based digital media group formed by the 2023 merger of The News Lens and Mediagene Inc., has announced a sweeping wave of AI-powered upgrades aimed at reshaping everything from content creation to display ad monetization. The initiatives span proprietary tools, productivity integrations, and audience-targeting innovations—all pointing to a central thesis: AI isn’t a side project—it’s the strategy.

CTV Viewers Embrace Ads as Subscription Fatigue Sets In, Says VAB Report

PR Newswire4 months ago4 months ago04 mins

The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.

Southside Market Turns Up the Heat on E-Commerce Sales with Spectrum Reach’s Customer Data Match

PR Newswire4 months ago4 months ago05 mins

Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.

iGlobal Radio Opens Global Audio Ad Access with Targeted, Budget-Friendly Packages

PR Newswire4 months ago4 months ago03 mins

iGlobal Radio, the fast-scaling digital radio network with over 100 curated stations, is stepping up its game with a new offering: affordable, targeted advertising packages designed to help brands tap into its diverse, globally dispersed, and deeply engaged listenership.

Cineverse to Report Q4 and Full-Year 2025 Earnings on June 27

PR Newswire4 months ago4 months ago03 mins

Cineverse Corp. (NASDAQ: CNVS), the digital-first entertainment studio known for its genre-driven fandom content and tech-forward distribution model, is set to release its financial results for Q4 and the full fiscal year 2025 this Friday, June 27, after the markets close.

Proficy Digital Taps Justin Friend as VP of Sales to Turbocharge Auto Ad Strategy

PR Newswire4 months ago4 months ago04 mins

Proficy Digital has named Justin Friend as its new Vice President of Sales, signaling a decisive move to deepen its grip on the AI-powered automotive marketing space. With the dealership landscape rapidly digitizing, Friend’s appointment is less about filling a role and more about putting performance marketing in the driver’s seat.

News

Appcast Debuts Brand Ads: First Social-Driven Recruitment Marketing That Tracks to Hire

PR Newswire4 months ago4 months ago05 mins

Appcast, a leading force in programmatic recruitment tech, is taking aim at one of talent acquisition’s biggest blind spots: proving ROI from employer branding campaigns on social media. With today’s launch of Appcast Brand Ads, the company is introducing a first-of-its-kind tool that tracks recruitment performance from impression to hire across social platforms like Facebook, Instagram, and TikTok.

News

TNL Mediagene Expands Business Insider Brand with Taiwan Launch, Tapping the Global Mandarin Market

PR Newswire4 months ago4 months ago06 mins

TNL Mediagene, the Tokyo-based digital media powerhouse, has officially unveiled its latest expansion: Business Insider Taiwan. The new media outlet, led by seasoned journalist April Lin, will deliver in-depth original content for Mandarin-speaking audiences—covering global tech, finance, lifestyle, AI, and innovation through multimedia storytelling.

News

paid Launches Co-Creator Program to Redefine Brand-Creator Collaboration

PR Newswire4 months ago4 months ago05 mins

In the evolving world of creator marketing, #paid is flipping the script. The platform—used by global giants like McDonald’s and Disney—just launched its Co-Creator Program, a fresh initiative that ditches the traditional one-off influencer brief in favor of full-cycle collaboration between brands and creators.

Globant Launches FUSION: AI-Powered Marketing Suite Aims to Redefine the Full Funnel

PR Newswire4 months ago4 months ago06 mins

At this year’s Cannes Lions Festival, Globant—best known for fusing enterprise tech with bold innovation—announced something that may just shake up how CMOs approach their marketing pipelines. Meet Globant FUSION, the company’s latest AI suite built specifically for full-funnel marketing, content creation, and advertising.