Performance messaging platform Attentive has officially crossed the 1,000-customer milestone for its email solution—further evidence that enterprise brands aren’t just dabbling in multi-channel; they’re demanding smarter, AI-driven orchestration. The move signals a major shift in how marketers are integrating data, messaging, and automation across email, SMS, and more to drive performance.
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
In the ongoing battle against digital ad fraud, the European advertising industry has scored a major win—saving €3.45 billion in 2023—but a new report reveals there’s still over €1 billion being left on the table due to unprotected ad spend.
In an industry long plagued by guesswork around media effectiveness, Clarivoy is offering auto advertisers something they’ve craved for years: proof that their ads are working—down to the visit.
In a bold push to redefine how people shop online, PayPal is rolling out Storefront Ads, a new ad format that brings fully shoppable storefronts directly into display units across the open web. Rather than redirecting users to merchant websites, these ads let users browse, purchase, and return to their content—without ever leaving the page.
The advertising industry talks a lot about inclusion. This week at Cannes Lions 2025, Havas is turning that talk into action with the launch of “Beyond the Brief”—a global campaign that boldly reframes how the industry views neurodivergent talent in a world increasingly influenced by AI and creative disruption.
In a bold move to reshape how creative content is developed, scaled, and distributed, Stagwell (NASDAQ: STGW) has officially launched Unreasonable Studios (UNR)—a unified global production powerhouse that merges branded content, entertainment, and creator-led storytelling into a single entity.
In a move that underscores the shifting center of gravity in media and advertising, FOX Advertising has announced a strategic investment in The Lighthouse, a real-world creative studio and campus space built for creators by Whalar Group. The deal, revealed at Cannes Lions 2025, isn’t just about bricks and mortar—it’s a stake in the future of creator-led intellectual property (IP) and immersive brand storytelling.
In a landmark move for the in-game advertising space, Frameplay and iion have announced a strategic partnership designed to create the largest unified global reach for game-based ad inventory. The deal brings together Frameplay’s pioneering intrinsic in-game advertising exchange with iion’s expansive platform covering over 4,000 gaming titles across APAC and EMEA.
In an increasingly saturated field of AI marketing solutions, Clinch has carved out a space of its own—and just earned serious validation for it. The AI-powered ad tech company was just named a winner in the 2025 Newsweek AI Impact Awards, securing top honors in the AI Marketing category for its Copilot product, an agentic AI designed to streamline and supercharge programmatic advertising campaigns.
