In an era where consumer attention is fleeting and creative quality can make or break a campaign, Mininglamp Technology has unveiled AdEff, a next-gen AI-powered ad testing platform designed to revolutionize how global marketers evaluate and optimize ads.
The Interactive Advertising Bureau (IAB)—a central authority in shaping the future of digital advertising—has announced a strategic restructuring of its Centers of Excellence (CoE). This move is designed to deliver stronger leadership and accelerate progress across four critical pillars: AI, commerce media, streaming/CTV, and digital measurement.
In 2025, mobile app marketers are facing a perfect storm: rising user acquisition costs, tighter privacy regulations, and an oversaturated digital landscape. According to The 2025 State of Mobile App Growth Survey by Bidease, this reality is driving an aggressive shift in strategy, especially in how marketers create, test, and optimize ad creatives using artificial intelligence.
As global gaming audiences swell to over 3.2 billion players across mobile, console, and PC, in-game advertising is evolving into one of the most potent digital marketing channels. Recognizing the need for strategic guidance in this space, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive best practices guide to help marketers engage gamers authentically—without disrupting their experience.
Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience (MX) company, has been ranked #26 in the 2025 MM+M Agency 100, which recognizes the top healthcare marketing firms in North America based on revenue. This marks the second time Quad has earned a spot on this prestigious list, highlighting its growing influence in the healthcare sector through integrated marketing solutions that span digital, print, in-store, and omnichannel touchpoints.
PulsePoint, a leading health marketing technology company, has announced a strategic partnership with cybersecurity leader HUMAN Security to combat the growing threat of ad fraud in digital healthcare advertising. As healthcare marketers navigate the complex digital landscape, this collaboration brings advanced, AI-driven fraud detection to ensure that campaigns reach real audiences—not bots.
Prescient AI, a cutting-edge marketing mix modeling (MMM) platform, has announced the appointment of Danilo Tauro to its Board of Directors. Tauro, a globally respected figure in AdTech and digital transformation, brings a wealth of experience from roles at Amazon Ads, Uber Advertising, and Procter & Gamble. His addition marks a strategic move to accelerate innovation and solidify Prescient’s position at the forefront of modern marketing measurement.
Blis, a leading provider of real-world advertising solutions, has unveiled Blis AI, a new AI-powered planning tool designed to revolutionize how marketers approach audience targeting. By eliminating the dependence on identifiers and streamlining campaign planning through natural language inputs, Blis AI enables advertisers to move from brief to omnichannel-ready audiences in seconds.
Olyzon, the agentic CTV advertising platform, has secured a $5 million seed extension round, reinforcing its momentum as a pioneer in using agentic AI to transform connected TV (CTV) advertising. The funding round—led by Cassius Capital and supported by Ventech, Eurazeo, and a powerful roster of adtech veterans—includes $3.8 million in equity and additional non-dilutive capital from Bpifrance and banking partners.
The Marketing Cloud, formerly known as Stagwell Marketing Cloud, has officially launched its new, AI-driven centralized platform to simplify martech complexity. Built to drive marketing performance through AI, data, and seamless integrations, this platform empowers marketers with streamlined workflows, cross-functional collaboration tools, and proprietary insights—delivering impact without the burden of fragmented toolsets.
