Integral Ad Science (IAS), a global leader in media measurement and optimization, has partnered with Impact Plus, a leading sustaintech provider, to help advertisers track both the performance and sustainability of their digital campaigns. This integration responds to rising regulatory pressures like California’s Climate Corporate Data Accountability Act and the EU’s Corporate Sustainability Reporting Directive (CSRD), which require companies to disclose their environmental impact.

The rise of generative AI, especially Large Language Models (LLMs) and AI agents, has disrupted the digital publishing ecosystem. These technologies are increasingly scraping and summarizing publisher content, causing significant drops in traffic and revenue. This shift also affects how brand content is displayed to consumers, threatening the open web’s growth and profitability. To tackle these challenges, there is an urgent need for a fair compensation model and mechanisms ensuring accurate brand representation in AI-driven search results.

AdLift Inc., now part of Liqvd Asia, announced the launch of Tesseract, a groundbreaking AI-powered platform designed to help brands, agencies, and marketers track and amplify their visibility across Large Language Model (LLM) search platforms such as ChatGPT, Gemini, Google AI Overviews, and Perplexity.

Cadent, the predictive advertising leader, announced a major expansion of its capabilities by integrating over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This integration enhances Cadent’s real-time processing for scalable programmatic advertising.

Thanks, the ad network transforming post-purchase monetization into moments of joy, today announced its UK expansion, partnering with eBay UK as its marquee publisher. Thanks serves native, non-disruptive ads at checkout on desktop and mobile, targeting high-intent shoppers when they’re most engaged and open to discovery.

The Ad Council, Huntsman Mental Health Foundation, and Amazon Ads have joined forces to launch “The Mind Set,” an interactive experience aimed at helping audiences understand how caring for mental health supports achieving personal goals. Part of the ongoing “Love, Your Mind” campaign, this initiative leverages the inspiring journeys of three athletes through national PSAs and an immersive online platform featuring mental health resources and engagement opportunities.

Thumzup Media Corporation, a rising leader in social media branding and programmatic marketing, has surpassed 1,000 advertiser locations. This milestone reflects an exceptional compound annual growth rate (CAGR) of 218%, underscoring Thumzup’s rapid expansion and growing influence in the digital advertising landscape.