PR Newswire, Author at AdTechEdge

Rocket Print & Mail Launches Everywhere Investing for Land Investors

PR Newswire5 months ago5 months ago03 mins

Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.

Seedtag Appoints Brian Danzis as Global Chief Revenue Officer

PR Newswire5 months ago5 months ago03 mins

Seedtag, a global leader in contextual advertising, has announced the promotion of Brian Danzis to Chief Revenue Officer (CRO). In this new role, Danzis will lead Seedtag’s global revenue strategy, unifying its operations across 16 markets. His appointment comes as the company continues to scale its privacy-first solutions and expands its footprint with major global brands.

Rakuten Unveils Tools to Elevate Affiliate and Creator Marketing

PR Newswire5 months ago5 months ago03 mins

At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.

Cadent Launches Advanced Supply Category Targeting for Advertisers

PR Newswire5 months ago5 months ago04 mins

Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.

Orange 142 Unveils Guide on Micro-Influencer Marketing Success

PR Newswire5 months ago5 months ago04 mins

Orange 142, a division of Direct Digital Holdings, has released a new best practices guide focused on the power of nano- and micro-influencer marketing. This approach is proving highly effective for mid-market brands aiming to engage targeted audiences, build trust, and achieve measurable ROI—all without the high costs associated with celebrity endorsements.

ARF Releases 2025 AI Handbook for Advertising Research

PR Newswire5 months ago5 months ago03 mins

The Advertising Research Foundation (ARF) has released the 2025 edition of its Handbook for Using AI in Advertising Research—a detailed and practical guide on the transformative impact of artificial intelligence in marketing and advertising research. This latest edition offers a framework for applying AI responsibly across research methodologies, supported by six chapters and seven real-world case studies.

MMSI Rebrands as Rainstorm Direct to Mark 40 Years of Innovation

PR Newswire5 months ago5 months ago03 mins

MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.

Typeform Unveils Influencer Marketing Report Highlighting Authenticity

PR Newswire5 months ago5 months ago04 mins

Typeform, the conversational data collection platform, today launched Get Real: The Data on Influencer Marketing — a groundbreaking report powered by its new video capabilities and informed by over 1,300 influencers, marketers, and consumers. The study goes beyond numbers, incorporating candid video responses to provide a more humanized and unfiltered perspective on the evolving influencer landscape.

Randy Gunderson Named CEO of The Lacek Group, Michelle Wildenauer Elevated

PR Newswire5 months ago5 months ago04 mins

The Lacek Group, an Ogilvy One agency and long-time leader in customer loyalty and CRM, has announced the appointment of Randy Gunderson as its new Chief Executive Officer. Gunderson, formerly SVP of Client Services, steps into the role with over two decades of experience in loyalty marketing, a deep understanding of The Lacek Group’s client relationships, and a strategic vision for the future of personalized customer engagement.

Reveal Appoints Lynda Clarizio to Advisory Board for OOH Growth

PR Newswire5 months ago5 months ago04 mins

Reveal, the leading out-of-home (OOH) measurement platform, has announced the appointment of Lynda Clarizio to its Strategic Advisory Board. This strategic addition supports Reveal’s mission to advance campaign and audience measurement in OOH advertising, especially as the sector nears a critical inflection point.