Creative agency Betty, part of the Quad network, has announced two key additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as Group Creative Directors (GCDs). These strategic moves underscore Betty’s commitment to elevating its creative output by embracing new technologies, trends, and integrated solutions to deliver breakthrough ideas that drive results.
PebblePost, a leader in programmatic direct mail and performance marketing, has announced major enhancements to its Performance Marketing Engine. Leveraging first-party transaction data from $100 billion+ in combined online and offline sales, the upgraded platform offers unmatched accuracy in identity resolution, audience targeting, and closed-loop measurement — helping marketers achieve breakthrough ROI and business outcomes at scale.
The Video Advertising Bureau (VAB) partnered with Advertiser Perceptions to survey 200 marketers and explore which KPIs matter most, how they’re set, and how priorities differ by business size. Their report, Keeping Up With The KPIs, sheds light on marketer challenges, organizational disconnects, and the evolving focus across small, medium, and large businesses — offering guidance on working with media partners to achieve strategic goals.
Imre has launched its Precision Experience Practice, strategically integrating Customer Experience, Media, Influencer, and Data & Analytics teams to offer a future-ready model that helps brands move faster and smarter. This unified approach delivers connected, omnichannel brand experiences that drive measurable results.
DDB Chicago has been selected to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world’s largest baking company. This follows a competitive pitch and marks a significant global partnership.
Integral Ad Science (Nasdaq: IAS), a global leader in media measurement and optimization, announced that its CEO, Lisa Utzschneider, will participate in a fireside chat at the upcoming Baird 2025 Global Consumer, Technology & Services Conference.
After more than a year of collaboration with agencies, brands, publishers, and ad tech firms, the Interactive Advertising Bureau (IAB) has released an updated version of its General Terms for Digital Advertising Agreements. This update marks a significant modernization effort reflecting today’s digital advertising ecosystem and aims to simplify transactions, reduce costs, and foster innovation.
Cineverse, a next-gen entertainment studio, has launched the Cineverse Technology Group to accelerate AI innovation and scale technology monetization globally in the entertainment ecosystem.
In an industry first, Monks — S4 Capital’s unitary, digital-only, data-driven marketing and technology services company — has been honored as the AI Pioneer Organization by The One Show, a prestigious award recognizing groundbreaking creative talent in advertising and design. This newly established category celebrates companies shaping the future of artificial intelligence in the creative industry, spotlighting Monks’ leadership and innovative approach.
Stagwell, a challenger network focused on transforming marketing, announced the appointment of Connie Chan as Chief Growth Officer, Asia Pacific, effective July 2025. Based in Singapore, Chan will lead Stagwell’s growth strategy and operations across APAC, driving transformation, scaling integrated capabilities, and strengthening local market relationships.
