Mobupps, a global leader in mobile advertising and ad tech innovation, has officially received Great Place to Work® certification in Israel, China, and India. This certification, based entirely on employee feedback, highlights Mobupps’ commitment to a people-centric, inclusive, and high-trust work environment.
Mistplay Appoints Marc Bearman to Lead Expansion of New Ad Tech Products
Jeep® brand’s 2020 Super Bowl commercial, featuring Bill Murray reprising his role in the film Groundhog Day, has been recognized as the Best American Ad of the 21st Century by Campaign US in their inaugural Campaign Cup 2025. This campaign not only stood out creatively but also achieved remarkable audience engagement and industry accolades, setting a new benchmark for automotive advertising.
Early Warning Services, LLC, in collaboration with Noble People, Nomology, and SPCSHP, won the inaugural Best Use of YouTube award at the 2025 Digiday Media Awards. The award celebrates their innovative campaign introducing PazeSM checkout, a convenient online checkout solution by banks and credit unions developed by Early Warning, the creators of Zelle®.
Thumzup Media Corporation (Nasdaq: TZUP) has expanded its cryptocurrency capabilities by integrating Stripe’s “Pay with Crypto” feature. This enables the company to accept stablecoins such as USDC for payment of advertising campaigns, marking a significant step in adopting crypto for B2B transactions.
As the 2025 TV Upfront season gains momentum, Go Addressable, a leading trade organization promoting addressable TV advertising, has made a major stride in expanding its industry influence. With six new members joining its ranks and fresh research from Advertiser Perceptions pointing to increased buyer confidence in addressable strategies, the organization is doubling down on its mission to standardize and scale data-driven TV solutions. The announcement was timed with Go Addressable’s second annual TV Upfronts Brunch in New York.
Digital advertising partner Brkthru is marking its eighth anniversary with a strong reaffirmation of its values community, service, and people-first growth. As part of the celebration, the company is launching its third annual “31 Days of Service” campaign, an initiative that brings employees into communities across the country for hands-on volunteer efforts. This program, a reflection of Brkthru’s commitment to its human-centered culture, coincides with the company’s record-breaking business year in 2024.
Quad/Graphics, Inc., a leading marketing experience company, has announced its participation in several prominent investor conferences this spring and summer. The company’s Chairman, President & CEO Joel Quadracci and CFO Tony Staniak will represent Quad in a series of one-on-one meetings with investors to discuss strategic initiatives, financial performance, and long-term growth opportunities.
Spectrum Science, a full-service strategic communications platform, has officially launched Spectrum Science Media, its dedicated omnichannel media planning, buying, and optimization division. Building on over a decade of expertise in global paid media for biotech and pharmaceutical clients, this formalized group is poised to deliver enhanced media capabilities through an integrated, data-driven approach. The move aligns with the company’s broader mission to meet the evolving needs of the biopharma landscape.
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive guide aimed at demystifying foot traffic attribution—a critical tool for marketers seeking to understand the real-world impact of digital campaigns. As in-store visits continue to rise post-pandemic, the ability to attribute digital ad exposure to physical store footfall is reshaping strategies for retail, grocery, and mid-market brands.
