PR Newswire, Author at AdTechEdge

Swivel Raises $5.8M to Revolutionize Ad Operations with AI-Driven Automation

PR Newswire5 months ago5 months ago03 mins

Swivel, a no-code AI-powered workflow automation platform for advertising operations and account management, has successfully raised $5.8 million in Series A funding. This funding round, led by Tribeca Venture Partners and Ardent Venture Partners, comes one year after the company’s seed round and coincides with its rebrand from PilotDesk to Swivel. The company aims to eliminate repetitive tasks in advertising operations and streamline the process with intelligent automation systems.

Digital Economy Surges to $4.9 Trillion, Driving Rapid Job Growth

PR Newswire5 months ago5 months ago03 mins

The Interactive Advertising Bureau (IAB) has released its fifth edition of Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, revealing that the U.S. Digital Economy has reached $4.9 trillion, now accounting for 18% of U.S. GDP. This milestone marks significant growth since 2020, with digital-related jobs expanding 12 times faster than the overall labor market.

Batteries Plus Celebrates Wpromote as Ad Age’s 2025 Performance Marketing Agency of the Year

PR Newswire6 months ago6 months ago04 mins

Batteries Plus, the world’s leading consumer and business specialty battery franchise, congratulates its marketing partner, Wpromote, on being named Ad Age’s 2025 Performance Marketing Agency of the Year. This prestigious recognition highlights Wpromote’s excellence in digital marketing and reaffirms Batteries Plus’ commitment to selecting top-tier partners to fuel business growth at every level.

Context Networks Partners with Play Globally to Redefine Fan Engagement

PR Newswire6 months ago5 months ago03 mins

Context Networks, Inc., the first programmatic advertising platform tailored for the gaming industry, has entered into a strategic stock swap agreement with Play Globally, a leading sports gamification company. The deal, effective April 16, 2025, involves each company acquiring a 0.7% equity stake in the other, based on mutual valuations of $20 million. This partnership marks a significant step in integrating gamified advertising with interactive fan engagement.

Analytic Partners Celebrates 25 Years with a Focus on Commercial Analytics and Innovation

PR Newswire6 months ago6 months ago04 mins

Analytic Partners, a recognized leader in the Marketing Mix Modeling (MMM) and Commercial Analytics space, celebrates its 25th anniversary by unveiling a new website and announcing an enhanced focus on elevating MMM and Multi-Touch Attribution (MTA) measurement programs. With this renewed vision, the company aims to deliver actionable Commercial Intelligence to drive business impact.

BlueFocus Achieves 60B RMB Revenue, Leverages AI & Global Expansion

PR Newswire6 months ago6 months ago03 mins

BlueFocus, one of China’s leading marketing companies, announced a strong financial performance with a 15.55% year-on-year revenue growth, reaching a record 60.797 billion RMB in its 2024 annual report. The company is now the first marketing firm in China to surpass 60 billion RMB in annual revenue. This achievement comes amid global expansion and rapid technological advancements, particularly in the AI-driven marketing space.

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RainCastle Communications Unveils New Brand Identity and Website for Fziomed

PR Newswire6 months ago6 months ago04 mins

RainCastle Communications, an award-winning branding and digital marketing firm, has unveiled a fresh brand identity and website for Fziomed, Inc., a surgical products company. As Fziomed approaches its 30th anniversary, the company sought to elevate its brand to reflect innovation and growth while preparing for regulatory approval in the United States.

VidAU AI Secures Funding to Revolutionize Video Advertising

PR Newswire6 months ago6 months ago04 mins

VidAU AI, a leader in AI-powered video advertising, has secured a new round of funding led by Nuohai Venture Capital. This investment follows the company’s Pre-A round in September 2024 with support from Nuohui Investment and River Jin Technology, marking a significant milestone in VidAU’s journey. With this new funding, VidAU aims to solidify its position as a top AI agent for video advertising, helping brands and marketers create engaging video content that resonates with global audiences.

Grocery TV Launches Closed-Loop Measurement for In-Store Retail Media

PR Newswire6 months ago6 months ago03 mins

Today, Grocery TV announces the launch of its closed-loop measurement solution for in-store retail media. This solution is designed to help brands directly link their ad spend to sales more efficiently by providing faster, actionable insights across its growing in-store retail media network.

Choozle Transitions to Fully Remote Workforce to Enhance Flexibility & Client Engagement

PR Newswire6 months ago6 months ago03 mins

Choozle, a leading omnichannel digital advertising platform, has officially transitioned to a fully remote workforce. This move highlights the company’s commitment to flexibility, performance, and alignment with the needs of its distributed clients.