MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.
Simpli.fi, a leading Advertising Success Platform providing programmatic advertising and workflow software, has partnered with Bombora, the top provider of B2B data solutions. This collaboration enhances Simpli.fi’s native contextual offerings, enabling more effective and cost-efficient B2B advertising.
The Interactive Advertising Bureau (IAB), the leading trade body for digital advertising, has announced the appointment of Caroline Giegerich as Vice President of AI. Giegerich will oversee the integration of artificial intelligence across the digital advertising ecosystem, developing tools, resources, and best practices to empower marketers, agencies, publishers, platforms, and ad tech companies.
Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).
A new peer-reviewed study by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, has found that while AI-generated ads increase engagement, they can simultaneously trigger negative emotional responses that may erode brand trust and perception.
TBA Worldwide, a data-driven collective of marketing and advertising firms, has announced the acquisition of SaleSurf Growth, a fast-growing Amazon marketing agency. This strategic move bolsters TBA’s capabilities in marketplace performance, enabling the collective to better serve brands competing in the ever-expanding Amazon ecosystem.
The streaming and digital video ad ecosystem is experiencing rapid evolution, marked by a 16% YoY growth in Connected TV (CTV) advertising in 2024. According to the 2025 Digital Video Ad Spend & Strategy Report: Part One by IAB, this growth is propelled by a combination of increased live content on streaming platforms and the expansion of programmatic and self-serve advertising tools. The report, developed with Advertiser Perceptions and Guideline, offers vital insights into U.S. video ad spend across CTV, social video, and online video.
Rockbot, the leader in on-premise digital media solutions, has announced the appointment of Tyler Lenane as Vice President of Content and Programming. Bringing a rich blend of creative innovation, legal knowledge, and digital media leadership, Lenane will steer Rockbot’s content ecosystem and help the company reimagine in-location media experiences across retail, hospitality, and entertainment environments.
Havas Chicago has appointed Frank Dattalo as its new Chief Creative Officer, signaling a bold evolution in the agency’s creative direction. With deep roots in culturally resonant brand work, Dattalo’s return to his hometown aligns with the agency’s mission to combine strategic brand-building with culturally attuned storytelling.
