Mudd Advertising is making a big move in the auto marketing world: the company has acquired DealerTrend, Inc., a Reno-based automotive tech provider known for its dealer websites, inventory tools, and API-driven digital solutions.
Google search is in flux. Organic traffic is shrinking, ad costs are climbing, and AI platforms like ChatGPT and Gemini are quietly becoming the first stop for decision-making. While most agencies are still clinging to old playbooks, Opollo has moved first, striking a partnership with Semrush Enterprise to bring its new AI Optimisation (AIO) solution to Australia.
For decades, TV advertising has been a blunt instrument—great for reach, not so much for relevance. StarHub thinks it’s time for a sharper edge. The Singapore telco has unveiled Dynamic Ad Pods, the country’s first solution that swaps out ads in real time inside live broadcast TV channels. In plain terms: two households watching the same football match may now see entirely different commercials.
Roqad, Europe’s largest identity aggregator and data onboarding partner, has acquired Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed sum. The move combines Roqad’s identity graphs and onboarding expertise with Zeotap-Data’s scale and trading platform integrations, enabling advertisers to expand privacy-safe, personalized targeting
PAN, the integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, has appointed Catherine Coffey as Managing Director of its UK operations. The move reinforces PAN’s global growth strategy, connecting teams and clients across North America and EMEA.
Xnurta, the AI-powered retail media platform, is expanding its footprint with a new U.S. headquarters in Bellevue, Washington, and a European office in London, reflecting rapid growth and global demand for its agentic AI solutions.
Klaviyo (NYSE: KVYO), the only CRM built specifically for B2C brands, has revealed a widening collaboration gap between marketing and service teams in a new Forrester Consulting survey. Despite sharing top priorities—retention and customer loyalty—less than one in four organizations report consistent collaboration, creating inefficiencies and lost growth opportunities. When marketing and service teams operate…
XR, a leading platform for managing advertising operations, has announced a direct API integration with Amazon Ads’ DSP, giving marketers the ability to run high-performance video campaigns across Amazon’s premium inventory with unprecedented speed and scale. The integration opens access to Amazon DSP’s massive audience, which reaches over 300 million monthly ad-supported viewers in the…
Zeta Global (NYSE: ZETA) is turning up the heat on AI marketing this fall. The company has unveiled an expanded agenda for Zeta Live 2025, its invitation-only flagship event on October 9 in New York City, drawing over 1,200 marketers and 70+ speakers from brands including AWS, Marriott, United Airlines, and Nissan.
In an era where up to 95% of B2B buyers aren’t ready to buy, trust has become the currency of effective marketing. TechTarget, Inc. (Nasdaq: TTGT), now operating as Informa TechTarget, is bringing this message to the forefront at the Content Marketing World conference in San Diego, September 15–17. The session, titled “The Trust Advantage:…
