News Corporation (NASDAQ: NWSA, NWS; ASX: NWS, NWSLV) announced that trusts established for the benefit of Prudence MacLeod, Elisabeth Murdoch, James Murdoch, their descendants, and select charitable organizations plan to sell 14,182,161 shares of Class B common stock in an underwritten public offering.
Crossmedia, a leading independent global media agency, has appointed Bobby Singh as Chief Financial Officer, signaling a strategic push to accelerate growth and strengthen operational foundations. Singh will oversee the agency’s global financial strategy, implement scalable business models, and partner with leadership to enhance agility and client impact worldwide.
The Ad Council, a powerhouse in driving social impact through communications, has announced the return of Jennifer Mamlet as Chief Development Officer. Mamlet previously served as SVP of Development until 2012 and most recently held the role of Acting President and CEO at the JCC Association of North America.
Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
G-Mana and VisualOn are bringing interactive, server-side ad insertion (SSAI) to OTT and CTV at scale, offering premium publishers and FAST channels a way to deliver engaging ad experiences without sacrificing stream quality. The collaboration integrates VisualOn’s player-side Adflow with G-Mana’s SSAI platform and G-Mana Ad Solutions, the company’s monetization unit, creating a turnkey workflow for interactive ad formats across devices.
Cboe Global Markets, the powerhouse behind derivatives and securities trading, is rolling out a new global advertising campaign: “Life is Better With Options.” The initiative aims to elevate awareness of options trading and showcase how this versatile financial tool can help investors manage risk, generate income, and optimize portfolio performance.
AI isn’t just rewriting how we search—it’s reshuffling the entire SEO playbook. Everything Branding, an award-winning PR and digital marketing agency, today announced its AEO Growth Program, a service designed to help brands stay visible in the age of AI-powered search engines and large language models (LLMs).
Supertab, a pioneer in microtransaction-driven revenue for publishers, GenAI, and creators, has announced a strategic partnership with the Local Media Consortium (LMC), an alliance of over 150 media companies and 5,000 news outlets across North America. The collaboration brings Supertab’s pay-as-you-go platform to LMC members, offering a flexible path to monetization beyond traditional subscriptions.
DealerFire, a Solera company and a leader in automotive digital marketing, has released new guidance for dealerships on maximizing the impact of paid advertising. With competition intensifying in the automotive market, strategic use of paid ads can attract high-intent buyers, increase website traffic, and generate more qualified leads.
Seedtag, the global leader in neuro-contextual advertising, has deepened its partnership with HUMAN Security, a top cybersecurity firm, to expand fraud protection across its ad inventory. The updated integration strengthens Seedtag’s existing collaboration through Beachfront and reinforces its commitment to authenticated, fraud-free supply, particularly for CTV and open web environments.
