Despite controlling the majority of consumer wealth, adults aged 50 and above are widely underrepresented and mischaracterized in marketing. Cheryl Overton Communications (COC) has launched GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands break outdated stereotypes and connect meaningfully with this influential demographic.
Outsource Marketing Group (OMG), a female-owned content marketing agency based in Los Angeles, celebrated its 25th anniversary on April 1, 2025. Over a quarter-century, OMG has partnered with businesses large and small to deliver multi-channel content marketing campaigns spanning Digital, Video, Email, Radio, Affiliate Marketing, and more. Their expertise includes producing PR, newsletters, blogs, and highly shared thought leadership pieces that resonate deeply with both audiences and search engines.
Group RFZ, a pioneer in influencer marketing measurement, has launched Content Lens, an innovative solution designed to reveal exactly how each piece of influencer content performs within a campaign. By isolating the impact of individual creators and posts, Content Lens provides marketers and agencies with a clearer understanding of what resonates and why — empowering teams to optimize content strategies and drive more effective campaigns.
Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.
Ironmark, a leading tech-enabled marketing company, has acquired Vista One, a digital marketing agency specializing in lead generation and social media direct response for franchise brands. This acquisition strengthens Ironmark’s ability to offer integrated, data-driven solutions to help businesses grow by combining creative, technology, and logistics.
Aletheia Marketing & Media and Claritas, two leaders in the marketing and advertising industry, have unveiled an innovative full-funnel advertising solution. This groundbreaking collaboration was introduced at the Global Retail Marketing Association (GRMA) conference, offering marketers a comprehensive way to achieve better outcomes across the entire customer journey. With cutting-edge data analytics and AI-driven optimization capabilities, the solution promises to drive higher ROI and improved results.
Harkey Media, a fast-growing player in Out of Home (OOH) advertising, has made its largest official outright OOH purchases. The company, which has developed world-class OOH assets in top U.S. markets, now enters a new phase with fresh investor capital. These investments aim to bolster its presence in high-profile OOH locations.
